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Tara R. Alemany
Aleweb Social Marketing
Tara R. Alemany is the owner and founder of Aleweb Social Marketing. (In keeping with the times, her teen-aged daughter created the "Aleweb" name as a mash-up between their last name and "the web.") Tara brings more than 20 years of experience writing, training, and providing application support and business process analysis. All of these skills are used in helping her clients achieve their goals. She is frequently recognized for her speaking ability, knowledge and expertise, which she leverages to educate technophobes, trendsetters and a variety of age groups.
In her blog, "The Conversations Around Us," she shares thoughts and insights related to the use of social marketing and technology, as well as occasional leadership topics and book reviews. She also guest blogs, has been reprinted in SOLD magazine, and is a contributing author for the Lead Change Group blog, which was recognized by Evan Carmichael as one of the "Top Leadership Blogs of 2010" (ranking 13th in a field of 50 blogs).
She has an eBook coming out in the fall ("How to Launch a Book Online"), and has co-authored a book on Character-Based Leadership, which is also due out later this year.
In addition to providing consulting services, writing and speaking, Tara serves on the Board of Directors of a non-profit ministry, and is also a martial artist, a short-term missionary, and a homeschooling Mom to 2 kids (one of each), ages 13 and 11.
Director of SEO
Comrise Technology, Inc.
Mohamed Ali is the Director of SEO at Comrise Technology. His interest in SEO was sparked in 1998 when a search engine company called Google was created and he failed at searching for himself due to sharing a name with the greatest athlete of all time, famed boxer Muhammad Ali. This simple vanity search led to over a decade of SEO research and education.
He is a subject matter expert in: digital marketing, SEO, SEM, social media, and Internet lead generation. Mohamed is a frequent speaker and moderator at marketing events as well as local and regional chapters of the Chamber of Commerce.
His latest project includes working with Facebook’s Platform & Product Marketing dept. on optimization of their Premium Ads and organic landing pages. He has worked with both Fortune 500 companies as well as hundreds of small- to mid-sized businesses in SEO & digital marketing campaigns as well as e-commerce collaborations.
He advocates practicing SEO as a complete optimization of a business’ entire digital footprint. Fittingly, he offers consulting services through his company, Digital Footprint Marketing. In addition to countless blogs, whitepapers, and online discussions, Mohamed is launching an e-book due for release in Fall 2012.
For more information on Mohamed or to join him in his charitable efforts, visit www.mohamedaliseo.com
CEO and Co-Founder
Author: Email Marketing By The Numbers
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer.
In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter
McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national
email service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketing
hub that simplifies the creation of search-friendly content so marketers can generate higher-quality
leads and close more new business online. Two years ago, Invesp dubbed Chris the 21st most
influential marketer in the world. In short, Mr. Baggott knows his stuff when it comes to search,
social media, and email marketing. In fact, he literally wrote the book on the latter when, in 2006, he
penned Email Marketing by the Numbers.
Co-Founder & CEO
Rustin Banks is the co-founder and CEO of BlogFrog, a Boulder-based internet startup that turns blogs into communities. Rustin earned a Masters Degree in Electrical Engineering from Utah State graduating magna cum laude. After college, Rustin designed next generation imaging systems for satellites and in 2009, he left the aerospace industry to launch BlogFrog. He and his wife, Tara, live in Boulder, Colorado and he blogs about leadership and fathering three small children.
President and CEO
Neil Berman, award-winning entrepreneur, President and CEO of Delivra, has been providing email marketing software and services to clients for over a decade. Featured in such publications as BtoB, Media Post, MarketingSherpa and INC., Neil’s commitment to his employees and customers has led the company to accolades such as: INC 500/5000 recipient, Indiana Company to Watch, and Indiana Best Places to Work.
Prior to founding Delivra in 1999, Neil, a classically trained pianist, worked as a CPA in public and private practice. Tired of the corporate life, he noticed a groundbreaking need to deliver communications via the Internet, a novel idea at the time. With an idea and a kitchen table, his email business was born as was one of the very first email service providers in the marketplace.
President & Co-Founder
Austin first conceived of the value of linking old and new email addresses over a decade ago, when he was trying to locate an old friend. He was the driving force behind the original design and development of FreshAddress’s patented Email Change of Address (ECOA) technology. Prior to FreshAddress, Austin also won national recognition for his innovative technical work with the UN and the Carnegie Foundation.
Austin is a former member of the Direct Marketing Association’s Committee for Environmental & Social Responsibility, former Chairperson of the List Growth & Engagement Committee for the Email Experience Council, a frequent content contributor to industry publications, and a highly-regarded presenter at national industry events and conferences.
Austin is a graduate of Amherst College.
Mike leads the @Website Publicity team in setting search engine marketing strategy for each client. He serves as the senior search engine optimization expert for the agency and oversees product feed program for shopping engines. In addition, he manages the development of proprietary paid and organic search technology products to meet client current and future needs.
With over a dozen years of experience in planning, executing, and tracking search engine marketing campaigns for a wide range of businesses, Mike keeps up with the fast-changing landscape in search, and continuously tests for new opportunities. Formerly a research biologist for the University of Massachusetts, he brings his love of large datasets to his work in SEM.
Together with the Website Publicity team Mike delivers top results for clients like Ross-Simons Jewelers, Yankee Candle Company, Lindt Chocolate, and The Republic of Tea.
Vice President of Client Services
Kevin is head of North American Sales and Client Services for Jellyfish, a performance-based full service Online Marketing Agency. Kevin opened up the North American operations in 2010 and has added clients like Gamestop, McGraw-Hill, Wolters Kluwer and iYogi. Kevin has held senior strategy, marketing and business development positions with Reed Elsevier, The Washingon Post Company and Disney Interactive. Prior to joining Jellyfish, Kevin was head of sales and account management at The Search Monitor, a search marketing tool provider to large advertisers and ad agencies. Kevin holds a degree in business from University of Vermont.
Based in London and New York City and established in 1999, Jellyfish has been delivering successful and award winning paid search campaigns since the birth of pay-per-click in 2000. We pride ourselves with being the first large agency (not super affiliate) to offer a self-financing, full-transparancy and risk free solution for running Pay-Per-Click campaigns.
Co-founder and Principal
Bill Common is co-founder and principal of Jun Group (www.jungroup.com), a premier social video company. The company’s distribution technology delivers millions of monthly user-initiated video views through an established and growing channel across social networks, mobile devices and YouTube. Jun Group’s analytics dashboard, Voyeur, provides real-time insights into shares, Facebook “Likes,” tweets, ratings, comments and geographic data down to the state and town. Founded in 2005, Jun Group’s clients include Fortune 500 brands, major entertainment companies, and media agencies.
In his executive leadership position at Jun Group, he has worked with a vast number of leading global brands, marketing agencies and technology innovators in the online video advertising landscape.
Prior to Jun Group, Bill worked as director, Northeast sales for E-centives (acquired by Catalina Marketing Corp), a leading Online Consumer Database Marketing company. Previously as vice president, national sales manager and client services at Plural Inc, a leading enterprise and application development firm, he directed teams, managing multiple Fortune 500 clients such as CSFB, AIG, Goldman Sachs, Lehman Brothers, and Priceline.com across nine U.S. offices.
Prior to Plural, Bill held positions at Bates Advertising’s 141 Worldwide as senior vice president of business development, where he was responsible for landing a $30 million integrated advertising and marketing AOR with Allied Domecq’s Sauza Tequila brands.
He began his marketing career at Clarion Marketing, (now ARC Worldwide) where Bill was responsible for business development and client management. His clients there included: IBM, AT&T, P&G, Pepsi, Calvin Klein and many others.
Bill received a BA from Ithaca College and studied business at Cornell University. He is on the Board of Directors of The American Eagle Foundation.
Ms. Cahill’s 20+ years of experience include operating roles for Fortune 500 companies, a board room strategy consultant, and adjunct professor. The hallmark of her career is working from the “Outside In” and serving as a customer champion. Starting with customer-focused research, Aileen helps clients understanding their own customers’ needs, how they make decisions and perceive industry dynamics.
Ms. Cahill authored a highly accliamed MBA level textbook, Internet Marketing: Building Advantage in a Networked Economy published by McGraw Hill, while with Michael Porter’s strategy consulting firm, Monitor Group.
Founder and CRO
Joseph Carrabis is Founder and CRO of The NextStage Companies (NextStage Evolution, NextStage Global and NextStage Analytics), companies that specialize in helping clients improve their marketing efforts and understand customer behavior. You can reach NextStage Evolution at 603 791 4925 or via email@example.com.
Joseph has authored 25 books (most recently Reading Virtual Minds Volume I: Science and History) and over 500 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, social network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. His writings are available at AllBusiness.com, An Economy of Meanings, BizMediaScience, iMediaConnections, Politics2012, Stating the Obvious, That Think You Do, TheAnalyticsEcology and Triquatrotritecale.
Carrabis is a Senior Research Fellow at USC Annenberg’s Center for the Digital Future, a Senior Research Fellow and Board Advisory Member for the Society for New Communications Research, a Founder, Senior Researcher and Director of Predictive Analytics for the Center for Adaptive Solutions and an invited and original member of UN-NYAS Scientists Without Borders. He was selected as an International Ambassador for Psychological Science in 2010 specializing in trauma and AIDS therapies.
Joseph is a frequent lead speaker, guest presenter and panelist at industry, trade and academic conferences and conventions. In addition, Joseph has been awarded patents for NextStage's Evolution Technology, a broad patent creating a new field of technology and applications. Evolution Technology allows any programmable device to understand human thought and respond accordingly.
As Director of Contact Strategy, Micah is responsible for developing integrated media
and channel approaches to reach client goals. While agencies typically align superficial
elements across various forms of advertising, Contact Strategists are charged with taking
a completely solutions-agnostic approach. The contact strategies Micah and his team
construct recognize a 360-degree view of the customer, optimizing a wide range of
touchpoints such as social media, web sites, online/offline advertising, direct marketing,
internal communications, and viral programs. Micah’s enthusiasm for communications
technology drives all of these efforts.
Micah’s experience includes education in Communications, Psychology, and User
Experience Design -- plus over 15 years of building brands and businesses with passion,
industry expertise, and innovative solutions.
Currently at Mechanica, a next-generation branding firm, Micah leads Contact Strategy
initiatives for the U.S. Department of State, Tribe Foods, Saucony running shoes, Fallon
Community Health Plan, Communispace, Kronos Workforce Management, and Core
Prior to Mechanica, Micah managed brands and assignments for the U.S. Department of
Defense, Nextel, Eddie Bauer, Four Seasons Hotels and Resorts, General Motors, Turner
Broadcasting, Fidelity Investments, Kmart, Land O'Lakes, and Healthy Choice.
Micah's pro-bono clients have included Healthy Child Healthy World, PBS, the
American Cancer Society, and the Massachusetts Innovation and Technology Exchange.
Micah also serves on the advisory boards of Trust Metrics and LocalGinger, two
promising technology startups.
Director of Internet Marketing
Sure Spark Internet Marketing
Noah Dyer is the Director of Sure Spark, a Phoenix Internet Marketing company. He is referred to as the High Priest of Internet Marketing, but only by himself. He loves the spirit of entrepreneurship. He began his own career with a lemonade stand in front of his house in kindergarten, subsequently selling everything from friendship bracelets to pencils to his friends for years to come. As a teenager, he received a cease and desist from his high school administration for competing against school clubs in candy sales.
As an adult, Noah gained his marketing acumen by working on the marketing plans of dozens of small, private businesses. Here, every dollar mattered because it came directly from the owner's pocket. He has carried that philosophy and outlook to his larger corporate clients.
Noah is a frequent speaker and workshop facilitator at marketing events. He often appears on radio and television programs as an Internet marketing expert.
Noah has a bachelor's degree in psychology and an MBA. More importantly, he has four young children that are constantly educating him. He enjoys playing violent sports, such as rugby, wrestling, boxing, ghetto ball, and water polo. He says getting hit upside the head results in new ideas and inspiration. He hopes some of these ideas will be useful to you.
Vice President: Client Services
Digital Brand Expressions
Marc has over 25 years experience in marketing and advertising with New York City agencies across a wide range of B2C, B2B, pharmaceutical and healthcare clients. Most recently before joining DBE, he was an account director with Medicus, the pharmaceutical/marketing arm of Publicis. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans.
He is a frequent speaker at major conferences on search and social integration and analytics. Marc is an active member of SEMPO (Search Engine Marketing Professionals Organization) and on the board of the Marketing Executives Networking Group (MENG).
President and CEO
Executive Officer and co-founder of the e-Marketing Association (eMA),
Mr. Fleming guides the Association's efforts in education, professional
development, certification and legislation for individuals and companies
engaged in e-marketing.
helped co-found the eMarketing Association in 1999 , with a vision of
bringing Internet marketers together to share ideas and processes.
Today, the eMA enjoys the status of being the world's largest international
association of eMarketing professionals with members in over 40 countries
around the globe. Before co-founding the eMA, Mr. Fleming was Vice President
of Business Development for the California Manufacturing Technology
Center (CMTC). CMTC is a program of the United States Department of
Commerce, National Institute of Standards and Technology (NIST), designed
to help U.S manufacturers become more productive and efficient.
was president of Stock Editions, Inc., the worlds largest subscription
stock graphics firm. He was responsible for developing the first royalty
free photography service and the first stock photography to be offered
on CD-ROM. Mr. As VP of Communications at Optical Radiation Corporation,
he designed, developed, and implemented the successful introduction
of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter
computer for medical use as well as many other industrial medical and
scientific products. In 1990 he directed the successful launch of Cinema
Digital Sound. This was the first digital sound system for motion pictures
that debuted in the movie Dick Tracy. Technology from this system is
used today within the motion picture industry.
has held senior management positions with the American Cancer Society,
Adtech, Inc. and The Standard Oil Company. He has received over 45 awards
for marketing and communications including 3 American Advertising Federation
ADDY awards. He has spoken and many conferences and seminars including,
the Aruba Tourist Bureau, Caterpillar Dealers Meeting, The United States
Army, Ad:tech, DECCA and many others. He is a Member of the Board of
Center for Integrated Marketing Communications at San Diego State University.
His work is on permanent exhibit at the United States Library of Congress
Collection of excellent Corporate Communications. He attended Northeastern
University in Boston. Mr. Fleming has held numerous seminars on marketing
and has been published in a variety of national and regional publications.
In addition to leading the eMarketing Association, Mr. Fleming provides
marketing consultation services to senior management and corporate directors
of several Fortune 500 companies.
lives in Rhode Island with his wife Cheryl and their 3 children.
Senior Account Executive
As a Senior Account Executive with Fresh Address, Paul Garland is an authority on email database services including B2C and B2B email and postal appending, email change of address (ECOA), email list audit and hygiene, real-time services, and email database consulting. With over 20 years of experience with companies such as EDS, Keane Consulting, and Grant Thornton, Paul has extensive expertise in technical solutions consulting working with clients and partners in the retail, finance, insurance, and ESP verticals. In addition to his role at FreshAddress, he serves as an adjunct faculty member teaching management courses. Paul received his BS in Accounting from Massachusetts College and his MBA from Suffolk University in Boston.
As Chief Executive of R2i, Matt Goddard brings deep understanding of social network theory and digital marketing platforms to r2i's clients and partners. His visionary thinking about brands and the engagement strategies that activate “communities of interest” has attracted a national clientele, including Black and Decker, Microsoft, Scientific American, and Forbes among many other familiar companies. Matt's energy and passion for rallying brands to become digital publishers has made him a highly sought after speaker who regularly contributes to academic and business forums on the future of marketing communications in a peer to peer world.
Servicing b2c and b2b brands, r2i increased revenues 337% from 2006-2009, and now has offices in Baltimore, Boston, Metro DC, and Seattle. In 2010, r2i was ranked in the Top 100 on the Inc. 500 | 5000 Advertising and Marketing Industry List.
Prior to launching r2i, Matt was co-founder of Impreza, a leading digital marketing and technology firm. After the acquisition of Impreza by Sinclair Broadcast Group (SBGI), Matt began Round 2 Communications (R2), which then morphed into R2integrated (r2i).
A graduate of Towson University and Carey Business School of The Johns Hopkins University, Matt is also responsible for R2i ventures, a division of r2i that makes equity investments in start-up companies launching unique and innovative technologies.
EMAIL COMMUNICATIONS STRATEGIST
As a recognized expert in the dynamic world of email marketing, Guerra brings six years of in-depth experience to consultations supporting the needs of clients ranging from small non-profits to multinational, Fortune 500 companies. He guides organizations toward the implementation of best
practices and advises companies on innovative techniques to reach their marketing goals.
Formerly director of deliverability and ISP relations for Silverpop, Guerra has aided several
organizations in achieving stellar email deliverability rates. He has authored numerous white papers and articles on current email industry developments and
Bullseye Strategy, LLC
Maria Harrison is a recognized and leading expert in interactive marketing strategy and implementation. Maria has served in Vice President and Director roles for the last 13 years in interactive marketing . Prior to joining Bullseye Strategy, Maria served as the Vice President of Marketing for The Laredo Group, a leading interactive marketing training company, the Director of Online Marketing for Interval International, an IACI company, Global Partners Group, a financialsecurities trading firm, and founded and operated Key Promotions, an interactive marketing strategy and implementation firm specializing in search engine marketing and media planning and buying.Maria has also served as faculty for the University of San Francisco’s interactive marketing educational programs.
Maria was one of the founding board members and served as president of the South Florida Interactive Marketing Association from 2005-2006 and continues to serve as a board member and advisor to the association. She is a sought after speaker at industry shows such as the Online Marketing Summit, WEMedia, the Direct Marketing Association (DMA), and Webmaster World’s Pubcon. Maria holds a Bachelor of Arts degree from Rhode Island College.
Director of Services Strategy
Matt Hayes is the director of services strategy at Lyris. With over eight years of experience in the e-mail industry both in the U.S. and in the U.K., Matt has deep knowledge and experience working with clients in the strategy and development of welcome programs, lifecycle campaigns, list retention and growth, Web behavior segmentation, and e-mail design.
Matt started his e-mail career at a U.K. agency that became Lyris UK and was instrumental in managing e-mail marketing campaigns for some of the biggest brands in the U.K. Matt's background is specialized in high-end fashion retail where he set up revenue-driving campaigns.
In 2009, Matt moved to San Francisco to manage a team of campaign specialists and drove e-mail marketing strategy for clients in the U.S.
Digital Marketing Manager
Christina Inge heads up marketing for OHO Interactive as Digital Marketing Manager. Focused for many years on digital marketing and the synergies between digital and traditional channels, Christina is a frequent and popular workshop leader on social media, search marketing, messaging, content, and digital strategy. She’s used her marketing talents to drive revenue and launch new products and ideas for organizations large and small. Previously to coming to OHO, she was a marketing consultant, heading up marketing for nonprofits and startups especially. Her organic search optimization efforts led many clients to #1 rankings in search engines, and her PPC and analytics-based content strategies have grown quality, converting traffic to websites by five-fold or more. She held positions of increasing responsibility in marketing research, SEM, and general marketing for Spinwave Systems, Clearly Creative, and Reed Business Information, a division of Reed Elsevier. A former copywriter and journalist, she’s well-versed in traditional PR, with placements including Yankee Magazine, the Boston Globe, and numerous industry trade publications. She also serves on the boards of the American Marketing Association-Boston as VP of Social Media and on the IEEE Boston Entrepreneurs’ Network as Vice-Chair. She brings a fascination with applying new technologies to traditional business problems of revenue, visibility, and innovation. She holds a Bachelor’s, Summa Cum Laude, in English from the University of Maryland and a Master’s in Adult Education and Instructional Technology from the University of Wyoming.
Chief Marketing Officer
As Chief Marketing Officer, Jim is responsible for Ataccama’s overall marketing strategy, branding, press & analyst relations and corporate communications. One of his primary roles is to help drive the company’s social media, internet, SEO/SEM and email marketing initiatives into new market segments. Additionally, Jim has a hands-on working knowledge of the technologies and tools-of-the-trade including Salesforce.com, Eloqua, Sugar CRM, Mail Chimp, Pardot, Google Adwords & Analytics, Go-To-Meeting, Maxmind Geolocation, and WebSideStory/Ominture. He has over 20 years of global enterprise software marketing experience including leadership positions at IBM, Intel, Nokia and Informatica.
Chief Electric Officer
Social Edison CEO Danny Kastner coined the phrase “social network marketing” in 2004 while developing online social engagement technologies for Microsoft then went on to build social technologies for NBC, Paramount, and other giants under his L.A.-based company, FanRocket. It was then that Kastner noticed a huge market opportunity in solving specific communication problems on the social Internet, and after several years of intense research and development, Social Edison was born.
Social Edison’s innovative brand marketing platform will launch via a worldwide charity initiative, "Click Your Support" coming in Sept. 2011. Please see http://www.clickyousupport.org to get involved with your company.
Walter is the COO at Lijit Networks where he is responsible for all aspects of daily operations at the company. Prior to joining Lijit, Walter led the Linux field organization in the Americas for Novell and prior that that he was a partner at Novell Ventures and a principal at Cambridge Technology Capital. While in graduate school he co-founded DCN, a developer of Internet appliances and software solutions for live imaging. He has a BA in History from Boston College and a Masters in Engineering from the University of Colorado at Boulder.
CEO and Co-Founder
Kevin Lee Didit Founder. Chairman & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology which in 2008 was extended beyond search campaign management into an auction media platform facilitating the integration of exchange-based display media. Didit’s unparalleled results and client profit lift have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500 for 3 years running. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his books are widely praised. Kevin’s most recent book: Search Engine Advertising both books include a code redeemable for $200 in free Microsoft Advertising (adCenter) ad credits for new US advertisers. A founding board member of SEMPO and its first elected Chairman Kevin is also active as a speaker at top conferences including SES, SMX, DMA Annual, Internet Retailer and more. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly and he educates the next generation of digital marketers by lecturing at NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp & others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 and 2009 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.
In addition, in 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com a web technology that generates passive donation revenue for non-profit causes including schools, universities, associations, clubs and houses of worship.
Chris Messina is the CEO of Body1, Inc., (www.Body1.net) a Cambridge-based cloud
technology leader in life science marketing. Body1 creates and hosts online
communities to cost-effectively engage and educate consumers, physicians, and other
healthcare stakeholders. In partnership with market-leading life science clients ranging
from Abbott to the Harvard Health Alumni Association, Body1 manages both private
label websites and targeted health portals.
The Body1 Network is one of the largest networks of targeted health sites. It includes
knowledge cooperatives (KnowCo's) focused on specific chronic medical conditions and
engages close to 5 million consumers/yr. Each of Body1’s own health portals such as
www.Knee1.com, www.Diabetes1.org, and www.Scars1.com has an active community
generating ideas, content, and occasionally- controversy. Using its KnowCo™ hosted
platform, Body1 Interactive deploys web 2.0 medical websites integrated with relevant
medical social media such as Twitter, Facebook, LinkedIn and YouTube, as well as
CRM databases and mobile for its life science clients.
In his spare time, Mr. Messina is active in the genetic condition world, including blogging
about cognition and Trisomy21 at www.Twitter.com/T21Team. He also serves in
Shine!, a special needs ministry in his church and is an Overseer at the Harvard - affiliated
Mt. Auburn Hospital. Mr. Messina is a frequent presenter on social media, at
venues such as the 2010 and 2011 Harvard Business School Health Alumni
Conferences, the MedNetworks Social Media in Medicine Conference in 2011, and
privately, at numerous life science clients.
Mr. Messina graduated from both the Harvard Business School (MBA) and Rutgers
University (B.S.- Summa Cum Laude). He also won a Rotary Fellowship to study
community design at the University of Sydney (Australia). He, his wife, and two children
live in Cambridge, MA.
CEO & Broker of Record
O'Neill Real Estate Limited, Brokerage
George O'Neill is the founder of remarkto, Toronto's largest real estate digital marketing discussion group. He is also the founder and broker of record at O'Neill Real Estate Limited Canada's first on-line real estate broker. George writes a monthly column entitled The Digital Broker for Real Estate Marketing Magazine (see www.remonline.com), is the founder and organizer of the annual Real Estate Marketing Summit (see www.RealEstateMarketingSummit.ca) and is a sought after speaker and seminar leader. Formerly a management consultant with Deloitte and PwC, George has globally advised companies how to grow their businesses through digital marketing strategies, and now puts this in practice in his own business and for select clients and events.
Brand & Online ID Strategist
Enterprising Careers, LLC
Loretta Peters, is a Reach Keynote Presenter for organizations and Online Identity Strategist. She leads workshops in social media, personal brand development, and online identity management. Loretta ranks in the top 5% of Reach Personal Brand Strategists around the globe. She has 15 years of sales and marketing experience building profitable new markets from zero in the public and private sector. Loretta is a Master Resume Writer, 1 of 24 in the U.S. with published works in JIST Publications. She also leads executive roundtables for Execunet, and is the co-author of “101 Ways to Advance Your Career.”
Vice President of eBusiness Solutions
Crown Partners’ Kyle Priest leads the way in the creation of eBusiness strategies and solutions that stand at the intersection of technology and marketing. With a career built on groundbreaking campaigns for brands like Pepsi-Cola and RadioShack, Priest now offers the nation’s leading companies a unique, comprehensive approach to the online space with Crown Partners’ unified suite of technology, strategy and creative solutions.
Priest has created rapid, transformative growth for clients including General Motors, the U.S. Army, ST Ericsson, and Capezio. Crown Partners has been honored with numerous awards and has the distinction of being named one of Inc. Magazine's "Inc 500/5000" fastest growing private companies for 2006, 2007, 2008, 2009 and 2010 (one of only 53 companies in America to hold this honor).
Author: The Micro-Script Rules
Bill Schley is an award winning marketer, author and international speaker on communications and branding. He is President of David ID, the branding firm known for creating the Dominant Selling Idea at companies ranging from global giants to promising start-ups. He is author of the new and highly acclaimed, The Micro-Script Rules: It’s not what people hear. It’s what they repeat… His first book Why Johnny Can’t Brand was honored as a “Top 5 Marketing Book of the Year” by Strategy+Business Magazine. Bill was a founder and Chief Brand Strategist at two start-ups that became industry leading brands before sale to a public company. He is an alumnus of Ted Bates, the legendary New York ad agency, where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox. He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.
Josh Shatkin-Margolis founded Magnetic (originally Domdex) in April 2008. Josh brings ten years of experience in the field of on-line marketing and data. Previously, Josh spent 3 years at Yahoo where he was the Director of Engineering responsible for data processing within the advertising division. While there he contributed to the launch of the backend for the new Yahoo Advertising system called Panama. Prior to Yahoo, Josh was at DoubleClick for 5 years, where he served as principal architect responsible for all banner ad serving technologies. Josh managed the complete rewrite of the data processing system as well as the engineering and product teams, culminating in the successful launch of the search engine marketing product DART Search. Josh has additionally worked as an engineer at PlanetAll, a social networking website bought by Amazon.com, PaintedWord, a multi-dimensional database software and consulting company, and E-Lytics, a website analytics company. Josh has a bachelors of science degree in computer science and electrical engineering from Massachusetts Institute of Technology.
CEO and Founder
Digital Marketing NOW
Tom Shapiro is the CEO and Founder of Digital Marketing NOW (http://DigitalMarketingNOW.com), a comprehensive digital marketing and design firm, where the team thinks big and helps their clients achieve big things. He recognizes that strategic digital marketing campaigns are instrumental in driving results for just about any business today, which is why he built a full-service digital marketing agency that expertly handles everything digital.
Tom's areas of expertise include digital strategy, web development, design, SEO, paid search, conversion optimization, social media, email marketing and analytics. Tom cuts through the hype and develops clear, differentiated marketing strategies focused on real results for his clients.
His innovative, Boston-based firm has built an impressive roster of clients, including actor Matt Damon’s Water.org charity. The management team leverages its experience working with highly-respected Fortune 100 companies, including Procter & Gamble, IBM, Sears, Kraft Foods, GE, among others. To date, the majority of their clients have come through word-of-mouth referrals, a testament to the agency’s superior work, extraordinary results and tremendous creativity.
Author, The Facebook Era
CEO and Founder
Named one of Fast Company's Most Influential People in Technology and Businessweek's Top Young Entrepreneurs of 2011, Clara is CEO and founder of Sequoia and NEA-backed Hearsay Social, whose social media software enables large corporate-to-local brands like State Farm, 24 Hour Fitness, and Farmers Insurance Financial Group, as well as other businesses with a local presence like, banks, insurance companies, retail or restaurant franchises, chains, and direct selling organizations, to create, measure, and distribute content out to local reps, agents, and franchisees' Facebook or Twitter pages.
In 2007, Clara created the first business application on Facebook ( see here ) and subsequently authored the New York Times-featured bestselling book The Facebook Era, which has sold over 21,000 copies worldwide, has been translated into nine languages, and is used as a marketing textbook at Harvard Business School.
Previously, Clara was a marketing executive at salesforce.com, and held technology and product positions at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Social-Loco, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih
Nick Stamoulis is the President and Founder of the
With over 12 years of SEO and internet marketing experience
Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.
As a way to share his extensive knowledge about SEO and search engine marketing, Nick Stamoulis currently writes daily in his SEO blog, the Search Engine Optimization Journal (or SEO Journal) has grown to become one of the top SEO blogs in the search engine optimization and search engine marketing industry. Nick Stamoulis started speaking at some of the industry conferences and trade shows, such as: MarketingProfs B2B Forum, eMarketing Association Conference, Boston SEO Meetup, eBusiness Symposium and many others.
Corissa St. Laurent
Regional Development Director
Corissa St. Laurent is a relationship marketing expert with more than 10 years experience creating powerful new media marketing campaigns and event promotions. After owning and operating two different small businesses, she joined Constant Contact as the Regional Development Director for New England in June 2009. She dedicates her time to teaching people how to build lasting relationships through email, social media, and event marketing, through her lively and inspiring presentations.
PPC Marketing Director
Top Floor Technologies
Jo Stumpner has over 15 years of sales and marketing experience, with ten years focused specifically on internet marketing. She has helped develop and implement numerous successful internet marketing campaigns for brands such as: Northwestern Mutual, Sony, Club Car, Baird, Kronos, Medical College of Wisconsin and ADP’s award winning “Paid by ADP” campaign. Jo has also devoted many years to working with small and mid-sized businesses with a specific emphasis on B to B lead generation.
Jo currently leads the Pay-Per-Click Marketing department at Top Floor Technologies. She has led Top Floor Technologies to become a certified Google Adwords Qualified Company. She is passionate about driving ongoing, measurable results with the use of pay-per-click marketing.
Jo was certified in 2001 as an internet marketing trainer, is a certified Google adwords professional, has earned the Google analytics individual qualification and was Certified as a PPC Master in January 2010 through Market Motive.
Vice President of Relationship Management
Michael focuses on growing customer relationships and working with clients on developing strategic email marketing programs for increase results. In addition, he serves as our Chief Deliverability Officer. Michael has over 18 years experience in Direct/Internet Marketing, CRM and Software Development. Michael joined ClickSquared in April 2004. Prior to that, he was responsible for the Marketing Automation Platform at Lycos, managed CRM Client Services and Sales Consulting at Yesmail and developed and managed the email marketing infrastructure and programs for Lotus Development. Michael holds a B.S. in Marketing from Franklin Pierce College.
CEO & Co-Founder
Dilip is CEO and co-founder of Compass Labs. He previously led Google’s mobile monetization business and had responsibility for all of PayPal’s risk and fraud management, card and bank processing relationships, and regulatory compliance. Dilip is a successful serial entrepreneur who has co-founded and led two successful start-up companies – CashEdge and CommerceSoft – after stints at McKinsey and Goldman Sachs. Dilip has an MBA from the Harvard Business School, M.S. in electrical engineering from Rice University, and a B.Tech in electrical engineering from the Indian Institute of Technology, Madras.
Amol Waishampayan is a Digital Native who worked at Unilever within the Digital Marketing Services group. Having worked on brands such as Axe, Knorr, and Ben & Jerry's, his responsibilities included execution of digital campaigns, agency selection, evaluation and reviews. With a strong educational background in business, marketing, and digital, Amol ventured to start his own agency, Maiden Media Group. Amol is the Creative Director of Maiden Media, a Digital Experience Agency focusing on Branding, Web Design, and Social Media. He handles our Social Media front in terms of leading his creative team in developing Social Media strategies and executing for our clients.
Steve Yeich has been leading technology businesses for over a decade. Prior to Relevant Ads Local Splash, he was General Manager of Oversee.net’s Registrar and Aftermarket business unit with operations in Los Angeles, Portland and Pompano Beach. Steve was one of the early pioneers in Local Search at Overture and Yahoo! where he was VP and GM of the Local Search business unit. In this position, he and his team launched the world’s first pay-per-click advertising platform designed for local businesses. Steve has also held executive-level product, marketing and business development positions at Matrix Net Systems (acquired by Keynote Systems), eRealty (acquired by Prudential Real Estate) and Printrak International (acquired by Motorola). Early in his career, Steve was an Engagement Manager at McKinsey & Company. Steve holds a bachelor’s degree from Penn State University and an MBA from Harvard Business School.