Day 2 - October 13th, 2011 - Conference Schedule
8:00	Breakfast		= Key presentations to be held in the main conference ballroom
9:00 - 9:50	Keynote Address Jo Stumpner PPC Marketing Director Top Floor Technologies
TRACK	Social Marketing	Search Marketing	eMail Marketing
10:00-10:50	Twitter/Facebook/Linkedin - best strategies (PANEL) Moderated by: Maria Harrison Partner Bullseye Strategy, LLC Micah Donahue Principal Mechanica Joseph Carrabis Founder and CRO NextStage Matt Goddard CEO R2integrated	Key elements to organic search results (PANEL) Moderated by: Mohamed Ali Director of SEO Comrise Technology, Inc. Kevin Lee CEO and Co-Founder Didit Michael Briggs President Website Publicity Steve Yeich CEO Local Splash	eMail's role in conversion Matt Hayes Director of Services Strategy Lyris
11:00-11:50	Tracking social media results (PANEL) Matt Goddard CEO R2integrated Amol Waishampayan Creative Director Maiden Media Chris Messina CEO Body1, Inc.	Search landing pages (PANEL) Moderated by: Kevin Buerger Vice President of Client Services Jellyfish Jo Stumpner PPC Marketing Director Top Floor Technologies Stephen Guerra eMail Communications Strategist SILVERPOP Loretta Peters Brand & Online ID Strategist Enterprising Careers, LLC	eMail database and CRM management Mike Thompson Vice President of Relationship Management ClickSquared
11:50-1:00	Lunch
1:10-1:50	Social marketing policies and controlling the conversation (PANEL) Moderated by: Amol Waishampayan Creative Director Maiden Media Maria Harrison Partner Bullseye Strategy, LLC Aileen Cahill Managing Partner Customer-Ergonomics Chris Messina CEO Body1, Inc.	Paid search vs. banner advertising (PANEL) Moderated by: Jo Stumpner PPC Marketing Director Top Floor Technologies Josh Shatkin-Margolis Founder Magnetic Kevin Lee CEO and Co-Founder Didit	Email Design Best Practices Stephen Guerra eMail Communications Strategist SILVERPOP
2:00-2:50	The social conversion differences between Facebook/Linkedin and Twitter Joseph Carrabis Founder and CRO NextStage	Google adwords and best practices (PANEL) Michael Briggs Presdient Website Publicity Tom Shapiro CEO and Founder Digital Marketing NOW Jo Stumpner PPC Marketing Director Top Floor Technologies	Managing eMail - content and spam legislation (PANEL) Christina Inge Digital Marketing Manager OHO Interactive Stephen Guerra eMail Communications Strategist SILVERPOP Mike Thompson Vice President of Relationship Management ClickSquared
2:50-3:30	Networking Break
	end of multiple tracks
	Bonus sessions: emerging marketing technology - single track to be held in the main conference room		All Attendees
3:30-4:50	Micro-scripts for eMarketing success Speaker: Bill Schley Author: The Micro-Script Rules
5:00-5:30	The New CMS: Invisible Systems That Fuel Businesses and Their Brand Extensions Speaker: Kyle Priest Vice President of eBusiness Solutions Crown Partners
5:45-7:00	Wrap-up Networking Bash (Separate Registration Required)

See Agenda Day1