Day 2 - October 13th, 2011 - Conference Schedule
8:00 Breakfast = Key presentations to be held in the main conference ballroom
9:00 - 9:50

Keynote Address

Jo Stumpner

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

 

TRACK Social Marketing Search Marketing eMail Marketing
10:00-10:50

Twitter/Facebook/Linkedin - best strategies (PANEL)

Moderated by: Maria Harrison
Partner
Bullseye Strategy, LLC

Micah Donahue
Principal
Mechanica

Joseph Carrabis
Founder and CRO
NextStage

Matt Goddard
CEO
R2integrated

Key elements to organic search results (PANEL)

Moderated by: Mohamed Ali
Director of SEO
Comrise Technology, Inc.

Kevin Lee
CEO and Co-Founder
Didit

Michael Briggs
President
Website Publicity

Steve Yeich
CEO
Local Splash

eMail's role in conversion

Matt Hayes
Director of Services Strategy
Lyris

11:00-11:50

Tracking social media results (PANEL)

Matt Goddard
CEO
R2integrated

Amol Waishampayan
Creative Director
Maiden Media

Chris Messina
CEO
Body1, Inc.

Search landing pages (PANEL)

Moderated by: Kevin Buerger
Vice President of Client Services
Jellyfish

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

Stephen Guerra
eMail Communications Strategist
SILVERPOP

Loretta Peters
Brand & Online ID Strategist
Enterprising Careers, LLC

eMail database and CRM management

Mike Thompson
Vice President of Relationship Management
ClickSquared

11:50-1:00 Lunch
1:10-1:50

Social marketing policies and controlling the conversation (PANEL)

Moderated by: Amol Waishampayan
Creative Director
Maiden Media

Maria Harrison
Partner
Bullseye Strategy, LLC

Aileen Cahill
Managing Partner
Customer-Ergonomics

Chris Messina
CEO
Body1, Inc.

Paid search vs. banner advertising (PANEL)

Moderated by: Jo Stumpner
PPC Marketing Director
Top Floor Technologies

Josh Shatkin-Margolis
Founder
Magnetic

Kevin Lee
CEO and Co-Founder
Didit

Email Design Best Practices

Stephen Guerra
eMail Communications Strategist
SILVERPOP

2:00-2:50

The social conversion differences between Facebook/Linkedin and Twitter

Joseph Carrabis
Founder and CRO
NextStage

Google adwords and best practices (PANEL)

Michael Briggs
Presdient
Website Publicity

Tom Shapiro
CEO and Founder
Digital Marketing NOW

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

Managing eMail - content and spam legislation (PANEL)

Christina Inge
Digital Marketing Manager
OHO Interactive

Stephen Guerra
eMail Communications Strategist
SILVERPOP

Mike Thompson
Vice President of Relationship Management
ClickSquared

2:50-3:30 Networking Break
 

end of multiple tracks

  Bonus sessions: emerging marketing technology - single track to be held in the main conference room All Attendees
3:30-4:50

Micro-scripts for eMarketing success

Speaker: Bill Schley
Author: The Micro-Script Rules

5:00-5:30

The New CMS: Invisible Systems That Fuel Businesses and Their Brand Extensions

Speaker:

Kyle Priest
Vice President of eBusiness Solutions
Crown Partners

5:45-7:00 Wrap-up Networking Bash (Separate Registration Required)

See Agenda Day1

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Cancellations and Substitutions
If you must cancel for any reason, notify us via email by September 1, 2011. Your registration will be refunded less a $200  processing fee. Cancellations after September 1, 2011 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person, or another eMA conference.  Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.