Day 1 - October 12th, 2011 - Conference Schedule
8:00	Registration/ Breakfast		= Key Presentations to be held in the main conference ballroom
9:00 - 9:10	Opening remarks: Robert Fleming President and CEO eMarketing Association
9:10- 9:55	Keynote Address Clara Shih Author, The Facebook Era CEO and Founder Hearsay Social
TRACK	Social Marketing	Search Marketing	eMail Marketing
10:00-10:50	"Likes" are Worthless: Turn your Likes into Love. Speaker: Danny Kastner Chief Electric Officer Social Edison	Organic and paid search synergy (PANEL) Moderated by: Josh Shatkin-Margolis Founder Magnetic Marc Engelsman Vice President: Client Services Digital Brand Expressions Tom Shapiro CEO and Founder Digital Marketing NOW	Improving click-through rates on email (PANEL) Moderated by: Moderated by: Paul Garland Senior Account Executive FreshAddress, Inc. Neil Berman President and CEO Delivra
11:00 -11:50	Managing your online reputation on social networks Speaker: George O'Neill CEO & Broker of Record O'Neill Real Estate Limited, Brokerage	Search in a mobile world (PANEL) Moderated by: Marc Engelsman Vice President: Client Services Digital Brand Expressions	eMail frequency and format - B2B and B2C (PANEL) Neil Berman President and CEO Delivra Danny Kastner Chief Electric Officer Social Edison Paul Garland Senior Account Executive FreshAddress, Inc.
11:50-1:00	Lunch
1:10-1:50	Content Marketing for Customer Acquisition and ROI Speaker: Chris Baggott CEO and Co-Founder Compendium Author: Email Marketing By The Numbers	Search Marketing - best practices (PANEL) Moderated by: Mohamed Ali Director of SEO Comrise Technology, Inc. Michael Briggs President Website Publicity Noah Dyer Director of Internet Marketing Sure Spark Internet Marketing Steve Yeich CEO Local Splash	eMail list-building techniques and processes (PANEL) Moderated by: Corissa St. Laurent Regional Development Director Constant Contact Jo Stumpner PPC Marketing Director Top Floor Technologies Neil Berman President and CEO Delivra Danny Kastner Chief Electric Officer Social Edison
2:00-2:50	Social media advertising and targeting (PANEL) Moderated by: Dilip Venkatachari CEO & Co-Founder Compass Labs Bill Common Co-founder and Principal Jun Group Noah Dyer Director of Internet Marketing Sure Spark Internet Marketing Rustin Banks Co-Founder & CEO BlogFrog	Advanced keyword strategy and modelling Kevin Lee CEO and Co-Founder Didit	Managing enterprise eMail (PANEL) Moderated by: Christina Inge Digital Marketing Manager OHO Interactive Jim Jarvie Chief Marketing Officer Ataccama Corporation Aileen Cahill Managing Partner Customer-Ergonomics Mike Thompson Vice President of Relationship Management ClickSquared Paul Garland Senior Account Executive FreshAddress, Inc.
2:50 -3:30	Networking Break
3:30-4:50	Social marketing content - blogs/ groups/pages (PANEL) Moderated by: Rustin Banks Co-Founder & CEO BlogFrog Christina Inge Digital Marketing Manager OHO Interactive Dilip Venkatachari CEO & Co-Founder Compass Labs Amol Waishampayan Creative Director Maiden Media Tara R. Alemany Owner Aleweb Social Marketing	Search material analysis and actionable improvement Walter Knapp COO Lijit Networks	eMail for customer aquisition and retention (PANEL) Mike Thompson Vice President of Relationship Management ClickSquared Chris Baggott CEO and Co-Founder Compendium Author: Email Marketing By The Numbers Jo Stumpner PPC Marketing Director Top Floor Technologies
5:00-5:50	Social marketing best practices and case studies (PANEL) Moderated by: Tara R. Alemany Owner Aleweb Social Marketing Micah Donahue Principal Mechanica Matt Goddard CEO R2integrated Noah Dyer Director of Internet Marketing Sure Spark Internet Marketing George O'Neill CEO & Broker of Record O'Neill Real Estate Limited, Brokerage	How social can improve your search rankings Maria Harrison Partner Bullseye Strategy, LLC	Meet best-selling author Bill Schley The Micro-Script Rules
6:00-7:00	Networking Reception Party Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.		All Attendees Welcome

See Agenda Day2