Time AGENDA DAY 2
8:00 Registration/ Breakfast - Sponsor
9:00

Keynote Address

Peter Yewell
Sales Director
Facebook

  Module 3 - eMail Marketing

9:45 - 12:45

Break-out Roundtables

Social Marketing

Moderated by:
Jonathan Carson
Chairman and CEO
BiddingForGood

- Managing negative customer postings
- Creating buzz

Search Marketing

- Metrics and Analysis
- Regional search marketing strategy

9:45

The Missing Piece of the Email Acquisition and Retention Puzzle

Dan Smith
Senior Vice President of Marketing
ClickSquared

10:30

Customer Engagement: The 2010 Email Marketing Imperative

Loren McDonald
Vice President , Industry Relations
Silverpop

11:15

eMail list practices for retention and acquisition of customers

Richard Samson Israel
Director, Western Region
Constant Contact, Inc.

12:00

eMail Marketing Panel
Interactive Discussion Workshop

Moderated by:
Jo Stumpner
PPC Marketing Director
Top Floor Technologies

Dan Smith
Senior Vice President of Marketing
ClickSquared

Loren McDonald
Vice President , Industry Relations
Silverpop

Norman (Tut) Bailey
Marketing Consultant
Fong Strategy

12:45
Delegate Power Lunch - Sponsor
  Module 4 - Emerging Marketing Technology
(video, mobile and synergistic integration)
 
1:45

Location-based Marketing Tactics: Driving from Digital to Physical

Alistair Goodman
Chief Executive Officer
Placecast

2:30

Mobile Marketing and Advertising:
What Every Marketer Should Know

Branden Claisse
Director of Business Development
Mojiva, Inc.

3:15

Affiliate Marketing

Heather Paulson
President
PMG

4:30

Marketing Optimization: Innovative and Effective Approaches to Drive Measurable ROI and User Relevancy

Marko Muellner
Director of Marketing Programs
Webtrends Inc.

5:15
end of conference
 

Refreshments will be available in the break room throughout the conference.

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