the POWER of eMARKETING CONFERENCE

Time	AGENDA DAY 2
8:00	Registration/ Full Breakfast - Sponsor
9:00	Keynote Address Murray Gaylord Vice President Marketing and Customer Insights New York Times.Com
	Module 3 - eMail Marketing	9:45 - 12:00 Break-out Roundtables Social Marketing Moderated by: Jonathan Carson Chairman and CEO BiddingForGood - Managing negative customer postings - Creating buzz Search Marketing - Metrics and Analysis - Regional search marketing strategy
9:45	The Missing Piece of the Email Acquisition and Retention Puzzle Dan Smith Senior Vice President of Marketing ClickSquared
10:30	Design and execution of B2B email campaigns Loren McDonald Vice President , Industry Relations Silverpop
11:15	eMail list practices for retention and acquisition of customers
12:00	eMail Marketing Panel Interactive Discussion Workshop Dan Smith Senior Vice President of Marketing ClickSquared Loren McDonald Vice President , Industry Relations Silverpop
12:45	Delegate Power Lunch - Sponsor
	Module 4 - Emerging Marketing Technology (video, mobile and synergistic integration)
1:45	Location-based Marketing Tactics: Driving from Digital to Physical Alistair Goodman Chief Executive Officer Placecast
2:30	Mobile Marketing and Advertising: What Every Marketer Should Know David Gwozdz CEO Mojiva, Inc.
3:15	Affiliate Marketing Heather Paulson President PMG
4:30	Marketing Optimization: Innovative and Effective Approaches to Drive Measurable ROI and User Relevancy Ed Woo Senior Manager, Global Internet Marketing and Advertising Optimization Analytics eBay, Incorporated
5:15	end of conference
	Refreshments will be available in the break room throughout the conference.

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