Time AGENDA DAY 1
8:00 Registration/ Breakfast - Sponsor
9:00

Keynote Address

Patrick Crane
Patrick Crane
Vice President of Marketing & Advertising
LinkedIn

  Module 1 - Search Marketing

9:45 - 12:45

Break-out Roundtables

Social Marketing

David Resnick
Vice President, Sales and Marketing
VeraCentra
- Paid advertising on social networks
- Effective Twitter strategies

eMail Marketing

Moderated by:
Miranda Tan
CEO
MyPRGenie

 - Database management
 - B2B email best practices

9:45

Effective Paid Search Techniques and Process

Kevin Lee
Executive Chairman and Co-Founder
Didit

10:30

Organic Search Best Practices

Ben Hanna
Vice President of Marketing
Dex One Interactive - Business.com

11:15

Improving search rankings with blogs and twitter

Chris Baggott
Co-Founder/CEO
Compendium Blogware

12:00

Search Marketing Panel
Interactive Discussion Workshop

Moderated by:
Ryan Peddycord
CEO
Resource Nation

Stacy Williams
President
Prominent Placement, Inc.

Ben Hanna
Vice President of Marketing
Dex One Interactive - Business.com

Damien Navarro
CVO/Managing Partner
Earthbound Media Group

12:45
Delegate Power Lunch - Sponsor
  Module 2 - Social Marketing

1:45 - 5:00

Break-out Roundtables

Search Marketing

Moderated by:
Kayden Kelly
Managing Director
Blast Advanced Media
  - Organic Optimization
  - Paid search Optimization

 

eMail Marketing

Moderated by:
Patricia Crowell

Vice President, Strategy & Insight
The Agency Inside Harte-Hanks

 - Creative approaches
 - B2C best practices

1:45

Use the new social power to transform your organization

Adam Richardson
Creative Director
Frog Design

2:30

Effective paid advertising on social sites

Shani Higgins
Vice President and General Manager
Technorati

3:15

Social Media Intelligence: Listening, Measuring, Adapting & Engaging

Damien Navarro
CVO/Managing Partner
Earthbound Media Group

4:30

Social Marketing Panel
Interactive Discussion Workshop

Moderated by:
Peter Yared
co-founder and CEO
Transpond

Amanda Vega
AmandaVega.com

Chris Tolles
CEO
Topix

Patricia Crowell
Vice President, Strategy & Insight
The Agency Inside Harte-Hanks

Chris Cunningham
Co-Founder and CEO
appssavvy

Chris Baggott
Co-Founder/CEO
Compendium Blogware

Ed Woo
Senior Manager, Global Internet Marketing and Advertising Optimization Analytics
eBay, Incorporated

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

6:00

Power Networking Party

Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful networking opportunity!

 
Refreshments will be available in the break room throughout the conference.
 

 

 

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.