| Time |
AGENDA DAY 1 |
| 8:00 |
Registration/
Breakfast - Sponsor |
| 9:00 |
Keynote Address
 Patrick
Crane
Vice President of Marketing & Advertising
LinkedIn
|
| |
Module 1 - Search Marketing |
9:45 - 12:45
Break-out Roundtables
Social Marketing
David Resnick
Vice President, Sales and Marketing
VeraCentra
- Paid advertising on social networks - Effective Twitter strategies
eMail Marketing
Moderated by: Miranda Tan
CEO
MyPRGenie
- Database management
- B2B email best practices |
9:45 |
Effective Paid Search Techniques and Process
Kevin Lee
Executive Chairman and Co-Founder
Didit
|
| 10:30 |
Organic Search Best Practices
Ben Hanna
Vice President of Marketing
Dex One Interactive - Business.com
|
| 11:15 |
Improving search rankings with blogs and twitter
Chris
Baggott
Co-Founder/CEO
Compendium
Blogware
|
| 12:00 |
Search Marketing Panel
Interactive Discussion Workshop
Moderated by: Ryan Peddycord
CEO
Resource Nation
Stacy Williams
President Prominent Placement, Inc.
Ben Hanna
Vice President of Marketing
Dex One Interactive - Business.com
Damien Navarro
CVO/Managing Partner
Earthbound Media Group
|
| 12:45 |
|
| |
Module 2 - Social Marketing |
1:45 - 5:00
Break-out Roundtables
Search Marketing
Moderated by: Kayden Kelly
Managing Director
Blast Advanced Media
- Organic Optimization
- Paid search Optimization
eMail Marketing
Moderated by:
Patricia Crowell
Vice President, Strategy & Insight
The Agency Inside Harte-Hanks
- Creative approaches
- B2C best practices |
| 1:45 |
Use the new social power to transform your organization
Adam Richardson
Creative Director
Frog Design
|
| 2:30 |
Effective paid advertising on social sites
Shani Higgins
Vice President and General Manager
Technorati
|
| 3:15 |
Social Media Intelligence: Listening, Measuring, Adapting & Engaging
Damien Navarro
CVO/Managing Partner
Earthbound Media Group
|
| 4:30 |
Social Marketing Panel
Interactive Discussion Workshop
Moderated by:
Peter Yared
co-founder and CEO Transpond
Amanda Vega
AmandaVega.com
Chris Tolles
CEO
Topix
Patricia Crowell
Vice President, Strategy & Insight
The Agency Inside Harte-Hanks
Chris Cunningham
Co-Founder and CEO
appssavvy
Chris
Baggott
Co-Founder/CEO
Compendium
Blogware
Ed Woo
Senior Manager, Global Internet Marketing and Advertising Optimization Analytics
eBay, Incorporated
Jo Stumpner
PPC Marketing Director
Top Floor Technologies
|
| 6:00 |
Power Networking Party
Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful networking opportunity! |
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Refreshments will be available in the break room throughout the conference. |
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