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CEO and Co-Founder
Author: Email Marketing By The Numbers
Baggott has been a leader in database marketing for more than 20 years,
Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B"
and his blog was voted "Best Online Marketing Blog" by MarketingSherpa
readers and "Best of the Web" by Forbes.
marketing futurist and voice for blogging, search engine optimization
and email best practices, Chris has been quoted in such publications
as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online
Retail Report and MarketingSherpa. Chris makes more than 50 appearances
a year, speaking on best practices in database and email marketing at
such venues as the Harvard Business School Entrepreneurship Conference,
Ad:Tech, American Advertising Federation, American Marketing Association,
Business Marketing Association, Dreamforce, eMarketing Association and
the National Center for Database Marketing.
was the co-founder of ExactTarget and has just launched his latest venture
Compendium Blogware that focuses on Organizational Blogging and Search
Chris is author of the new book from Wiley: Email Marketing By The Numbers.
native of Pittsburgh, Chris now resides near Indianapolis with his wife
and 4 children.
Divisional Vice President, US Key Account Sales
Abbott Diagnostics Division
US Commercial Operations
Keith Chaitoff is currently Vice President, US Sales, Abbott Diagnostics, having just moved from his prior role as VP, US Marketing. Keith joined Abbott in 1987 and moved through several field sales, advertising and product management roles early in his career. In addition to early commercial experience, Keith has also lead a technical team responsible for quality, manufacturing and technical product development. Keith has also held a variety of roles within the Global Marketing area, including a stint in Dallas. In 2000 Keith moved to Boston, where he was a Channel Director, leading the Abbott blood glucose business in the US post-acute care market. Subsequently, Keith moved back to Chicago where he has held a variety of senior level Director and Senior Director positions in Global Marketing related to instrumentation, reagents, automation, informatics and consulting.
Keith graduated from Miami University with a BS in Business Administration and is the immediate Past President of the Diagnostics Marketing Association.
Keith and his wife Betsy have two children, Tyler and Sarah, and reside in the Chicago area.
Blue Horseradish founder and principal Larry Chrzan has been providing SEO and Internet marketing services since 2002. In that time, Chrzan has worked on about 100 web marketing projects resulting in tens of millions of dollars in new or retained sales for customers, completed about 50 new or revamped customer websites and done hundreds of website assessments.
Chrzan has spent most of his professional career consulting with companies on how to utilize technology to improve business. Most recently, Larry was the Director of Internet Marketing for the Delaware Valley Industrial Resource Center (DVIRC), a not-for-profit economic development organization serving small and medium sized manufacturers in southeastern Pennsylvania. Prior to that, Chrzan was a Director, Manager, and Consultant for i2 Technologies, a global supply chain planning software company, and Manager of the Scheduling Software Team at Systems Modeling Corp (now part of Rockwell Automation). Larry is a University of Pittsburgh graduate with a B.S. in Industrial Engineering.
Matt made the transition from traditional advertising to digital marketing at its infancy, helping clients bridge the gap between offline and online efforts. Early on, he pioneered the use of the Internet as a cost effective sales and distribution channel, achieving strong ROI for brands like Columbia House, Gaiam and JPMorgan Chase. With Matt’s leadership on British Airways and Hilton, they made the Internet an effective branding medium. For Avis and MGM Mirage, Matt developed techniques to make online Word‐of‐Mouth and Social Media a valuable source of consumer research. And for the launch of new brands such as OpenSkies, Matt lead complete digital strategies to build anticipation and demand amongst target consumers. Matt co‐founded Web Liquid to focus on marketers’ most unique and important digital marketing challenges, developing innovative strategies that connect brands and consumers in the ever‐changing digital space. Along the way, his work has been recognized by Business2.0 and the Society of Consumer Affairs Professional (SOCAP). He has been a featured speaker at online marketing leadership forums and quoted in publications such as the Wall Street Journal, The New York Times, and Direct Marketing News.
Vice President, Strategy & Insight
Patricia Crowell has spent the past 15 years overseeing marketing strategies for top brands in the pharmaceutical and high tech industries. She was a founding team member in the establishment of Dell Online where she pioneered the use of digital and new media in the technology sector; she then leveraged her experience to build digital strategy programs in the pharmaceutical industry with Lexapro, Medco and Wyeth. Patricia also created and produced the social media property “The Wine Scout” which includes vidcasting, podcasting and wine tasting community. With an emphasis on digital marketing and social media marketing in particular, Patricia provides a hybrid of effective technology leadership and marketing strategy expertise to produce multimedia and interactive marketing solutions for innovative businesses. Her calculated insights identify strategic business opportunities and provide innovative, measurable solutions for her clients.
Lisa Dennis brings over twenty-five years of marketing and sales to client engagements. She has hands-on experience with both the marketing and selling of business-to-business and business-to-consumer products and services. She also has system enhancement and design experience for marketing and sales applications. Her consulting firm serves clients in high technology, insurance, manufacturing, healthcare, and professional services. Clients include Akamai, Mutual of Omaha, Tufts Health Plan, GTE, and Quaker Fabric.
The focus of Knowledgence Associates is the transforming of marketing, sales, and customer service information into customer knowledge. That transformation enables clients to truly “see the world through the customers’ eyes.” The firm’s consulting practice includes marketing strategy, value proposition development, positioning, customer service assessment programs, sales effectiveness assessments, and sales & service training. Prior to founding Knowledgence Associates in 1997, she held publishing, product management and marketing/sales roles at Bolt Beranek and Newman, Thomson & Thomson (a member company of The Thomson Corporation), The Center for Business Intelligence, and World Congress.
Samples of past projects have included:
- Create marketing strategy, for both print and web, for a high-end winery focusing on the baby boomer market, including internet strategy, event strategy and marketing execution of programs and campaigns.
- Redesign sales process, scripting and messaging for sales representatives selling health insurance direct to consumers – including positioning, sales training, and coaching.
- Design and development of an extensive Partner Readiness Program for the channel alliance organization for one of the largest Internet infrastructure companies in the U.S – rolled out to 650 sales people and 20 Fortune 500 partners.
- Development of a product plan for the Canadian marketplace for a Montreal-based subsidiary of a U.S. information provider. Project included surveying current product array, identifying strengths and weaknesses, competitive product analysis, review of U.S. versus Canadian market impressions, and providing a recommendation for product strategy.
- Creation of a Value Proposition Handbook for a high tech company with a national sales force utilizing partners. Created a print and electronic manual that delivered joint value propositions sales prompters for every partner. Partners included IBM, PricewaterhouseCoopers, Microsoft, BroadVision, Ariba, Lante, Cap Gemini Ernst & Young, CISCO, EMC, Sapient, Nortel, and Sun Microsystems.
Lisa has served on the boards of the YWCA of Cambridge, fundraising for Hinge for Hope, a welfare-to-work-to-profession program; Positive Directions, a human services organization assisting those living with or affected by HIV/AIDS; and The Children’s Room, an agency focusing on the needs of children who have lost a parent. She is a member of the New England Direct Marketing Association, The New England Technology Sales, Marketing, & Business Development Executives Association, the American Marketing Association, the American Society of Training and Development, and founder of the Boston Cell of Fast Company magazine’s Company of Friends network. She has a B.A in Writing from Wheaton College, and an MBA in Marketing from Babson College.
Director of Sales
Shane Desrochers is the Director of Sales for Silverpop Systems. Silverpop is the world's only provider of both email marketing and marketing automation SaaS solutions specifically tailored to the unique needs of B2C and B2B marketers. For the past 4 years Shane
has led the east coast team of Regional Sales Managers selling enterprise and mid-market accounts.
Prior to his role as Director of Sales, Shane was a Sr. Regional Sales Manager with Silverpop for 5 years covering various geographic territories. Shane has been instrumental in growing Silverpop’s client base from under a dozen clients to over 1,000 of the most recognized brands in the world.
Shane holds a BBA in Marketing from the University of Massachusetts.
As Director of Contact Strategy, Micah is responsible for developing integrated media and channel approaches to reach client goals. While agencies practice “integration,” typically aligning superficial elements like logo, colors, and headlines across various forms of advertising, Contact Strategists are charged with taking a completely solutionsagnostic approach. The contact strategies Micah and his team construct recognize a 360- degree view of the customer, optimizing a wide range of touchpoints including internal communications, social media, advertising, web sites, direct marketing, call center scripts, and viral programs. Micah’s experience includes over 13 years of building brands and businesses by contributing passion, industry expertise, and receptivity to any solution
to a problem.
Currently, Micah leads Mechanica’s Contact Strategy discipline, and initiatives for Tribe Hummus/Veggie Patch foods, Saucony running shoes, Fallon Community Health Plan, Communispace, and Kronos, Inc. Prior to Mechanica, Micah managed brands and assignments for the U.S. Department of Defense, Nextel, Eddie Bauer, Four Seasons, General Motors, Turner’s GameTap service, Fidelity, Kmart, Land O'Lakes, and Healthy Choice. Micah's pro-bono efforts have included work for Healthy Child Healthy World, PBS, the American Cancer Society, and the Massachusetts Innovation and Technology Exchange.
Grant provides search engine optimization (SEO) and search engine marketing (SEM) expertise to our clients, primarily in healthcare, retail and financial services, increasing the visibility of their Websites within search engine results. In addition, he leverages analytical platforms such as Google Analytics and Omniture to identify opportunities, track performance, and continuously optimize efforts.
Prior to joining Harte-Hanks, Grant was a Product Marketing Manager at Progressive Business Publications and a Marketing Analyst at Trinity Insight. In these roles, Grant developed SEO and SEM programs, built pay-per-click campaigns, developed paid search programs, and expanded the use of analytics to support strategy.
Grant has a Masters of Business Administration from Lehigh University and a Bachelor of Arts degree from The Ohio State University
President and CEO
Executive Officer and co-founder of the e-Marketing Association (eMA),
Mr. Fleming guides the Association's efforts in education, professional
development, certification and legislation for individuals and companies
engaged in e-marketing.
helped co-found the eMarketing Association in 1999 , with a vision of
bringing Internet marketers together to share ideas and processes.
Today, the eMA enjoys the status of being the world's largest international
association of eMarketing professionals with members in over 40 countries
around the globe. Before co-founding the eMA, Mr. Fleming was Vice President
of Business Development for the California Manufacturing Technology
Center (CMTC). CMTC is a program of the United States Department of
Commerce, National Institute of Standards and Technology (NIST), designed
to help U.S manufacturers become more productive and efficient.
was president of Stock Editions, Inc., the worlds largest subscription
stock graphics firm. He was responsible for developing the first royalty
free photography service and the first stock photography to be offered
on CD-ROM. Mr. As VP of Communications at Optical Radiation Corporation,
he designed, developed, and implemented the successful introduction
of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter
computer for medical use as well as many other industrial medical and
scientific products. In 1990 he directed the successful launch of Cinema
Digital Sound. This was the first digital sound system for motion pictures
that debuted in the movie Dick Tracy. Technology from this system is
used today within the motion picture industry.
has held senior management positions with the American Cancer Society,
Adtech, Inc. and The Standard Oil Company. He has received over 45 awards
for marketing and communications including 3 American Advertising Federation
ADDY awards. He has spoken and many conferences and seminars including,
the Aruba Tourist Bureau, Caterpillar Dealers Meeting, The United States
Army, Ad:tech, DECCA and many others. He is a Member of the Board of
Center for Integrated Marketing Communications at San Diego State University.
His work is on permanent exhibit at the United States Library of Congress
Collection of excellent Corporate Communications. He attended Northeastern
University in Boston. Mr. Fleming has held numerous seminars on marketing
and has been published in a variety of national and regional publications.
In addition to leading the eMarketing Association, Mr. Fleming provides
marketing consultation services to senior management and corporate directors
of several Fortune 500 companies.
lives in Rhode Island with his wife Cheryl and their 3 children.
Chief Marketing Strategist
Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP, one of the world’s largest advertsing, marketing, and communications agencies. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott. He is the author of The Next Evolution of Marketing: Connect With Your Customers by Marketing With Meaning, which was released by McGraw-Hill in October 2009 (www.marketingwithmeaning.com).
Bob’s writing has been featured in Brandweek and Entrepreneur, he has spoken at Harvard Business School, and has appeared on ABC News. Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble. He was recognized by Advertising Age as one of the Top 50 marketers of 2004. He received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University.
Chief Strategy and Innovation Officer
Jon Hamm, Chief Strategy and Innovation Officer at global marketing giant Momentum Worldwide, is the driving force behind the strategy and integration of the company’s Phygital™ offering. Jon aligns Momentum minds in over 50 countries around the globe to create ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces – in the Phygital space, where they live today.
Jon joined Momentum in 2008 when his London-based agency, Greenroom Digital, was acquired by the Company. Greenroom was founded in 2000 and initially specialized in providing full-service digital strategy and implementation to the entertainment business. By 2008, the success of the business model and social media prowess helped diversify the client base to include gaming, fashion, technology and FMCG clients who were seeking to create innovative, stand-out profiles in the digital landscape.
In addition to his Phygital leadership at Momentum, Jon is also the executive producer of the greatly anticipated feature film “Killing Bono” to be released autumn 2010 globally. He recently relocated from London to New York City’s SoHo neighborhood with his wife Emily. Twitter
Chuck Hester, APR
Chuck Hester has over 25 years experience in public relations, marketing and branding, with stints as an in-house marketing director, and public relations director for two marketing agencies. Some of the clients Chuck has worked with include TEAC, Western Digital and the Department of Defense Technology Transfer Program.
A LinkedIn power connector, Chuck has more than 10,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. Chuck has addressed conferences throughout the country and the world, including Bulldog’s Media Relations Summit, the Inbound Marketing Summit and the Hargraves Institute’s Innovations Conference in Sydney, Australia.
As the Communications Director for iContact, an email marketing software company, Chuck has used the power of social media to secure placements in national press, including Inc., Fast Company, New York Times and the Wall Street Journal.
Chuck is the host of LinkedIn Live Raleigh, an in-person networking group that brings together more than 300 professionals for networking in the Triangle.
A published author and blogger, Chuck has taught marketing and public relations for Duke University's continuing education department and the University of Irvine, California. He holds degree in Journalism and Communications from the University of Southern California.
His book – Linking In to Pay it Forward – Changing the Value Proposition in Social Media – is available through his website – http://book.chuckhester.com. His next book, Social Media for the Rest of Us: A Boomer’s Perspective, is due out in the Fall of 2010.
Vice President Strategic Sales Development
At Pandora, Aimee Higgins leads teams who deliver strategic, innovative and measurable solutions to clients and agencies. In her role, she is focused on client marketing strategy and creative execution recommendations that deliver unique opportunities for advertisers. Her strong understanding of technology and passion for creative possibilities bridge the gap between sales needs and product demands.
A seasoned veteran of the interactive business, Aimee has worked with leading companies and clients across a variety of industry categories including entertainment, telecom, financial services, consumer packaged goods, automotive and consumer electronics.
Prior to joining Pandora, Aimee worked at CafeMom, deploying systems to streamline process and improve operations. At MySpace, she led the Sales Strategy team to become the strategic partner & media advisor to Sales. She built and led Creative Services for Fox Interactive Media, where her teams provided centralized creative design and sponsorship execution support to MySpace, IGN, Fox, American Idol.com, Photobucket and Fox Sports. Prior to joining MySpace, Aimee was involved in several high profile projects including the launch of the Apple iPod.
Aimee holds a B.S. from the University of Connecticut, Storrs in Business Management. She enjoys traveling the world, taking photos, music, cooking, and skiing.
VP of Sales, Business Development and Marketing
Janetos has over 15 years of experience in enterprise software with both publicly and privately held companies in business development, sales, marketing and professional services. Prior to iPost, he managed business development for MarketLive where he increased the partner revenue contribution to 25 percent and doubled the partner ecosystem. Janetos has a MS in Computer Science from the University of Wisconsin-Madison and BA in Mathematics from the University of Chicago.
Founder and CEO
Simms Jenkins is CEO of BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including Affiliated Computer Services, Chick-fil-A, Cox Business, O'Charley's, RaceTrac Petroleum and Ted's Montana Grill as well as leading advertising and marketing firms.
In 2010, Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association's Atlanta Chapter for being the top agency marketer. Jenkins is regarded as one of the leading experts in the email marketing industry and is the author of The Truth About Email Marketing, which was published by Pearson's Financial Times Press.
Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. His industry articles have been called one of the top 21 information sources for email marketers.
Additionally, Jenkins is the creator of EmailStatCenter.com, the leading authority on email marketing metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.
Jenkins serves on the eMarketing Association's Board of Advisors and recently completed his tenure as a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta’s Brookwood Hills neighborhood with his wife and three children.
Follow and connect with Simms on Twitter, LinkedIn, Facebook, The BrightWave Blog and his book website.
Vice President and Principal Analyst - Content Optimization Practice
Bob focuses on the intersection of marketing content, social media and the semantic web. He conducts buyer behavior research to fuel tactical vendor go-to-market efforts in the B to B and B to C space. Case studies highlight that relevant content delivery increases average engagement intensity by over 300 percent, accelerates interest and lead quality. His practice generates extensive buyer needs and vendor best practice insight on a global basis. It details delivery and consumption patterns of both traditional media/content and social platforms/conversations to identify gaps, opportunities, trends and campaign accelerators.
- President, BuyLine Research, a Marketing Automation and Performance Measurement Company
- Vice President, Customer Experience Practice, IDC
- Vice President, Sales Effectiveness Practice, META Group (purchased by Gartner)
- Vice President of Marketing, VIS, an E-Learning Company
- Vice President, Advisory Services and Office of the President, ITSMA, a Services Marketing Company
- Global Vice President, Marketing and Business Development, Stream International
- Product Champion, Computer Associates
- Director and Principal Analyst for Software Services, Dataquest/Gartner
Widely published and quoted with over 100 articles, reports, viewpoints and interviews including Fortune, Forbes, Computerworld, PC Magazine, The Wall Street Journal, Washington Post and New York Times. Inventor of multiple industry firsts: interactive tools (value calculators, prospect profilers, interactive worksheets); campaign planners; servlet technology; and a recently patented mobile graphical navigation framework. A past Winner of IT Industry Innovator of the Year Award and META Group’s highest Industry Analyst Award.
has built his career by combining extensive experience in music and
media with creative invention. He founded three successful startups
in the realm of media: Music Interactive, Scores International, POPstick
and now FanRocket. His creative achievements as a musician have
been featured in numerous television programs and have earned him multiple
awards from ASCAP and BMI as well as the John Lennon, Mid-Atlantic,
and WRA Song Competitions. Danny gained instant notoriety as the shaggy-haired,
leisure-suit-wearing, guitar-strumming, "representing-the-creatives-of-the-world"
contestant on NBC's "The Apprentice" with Donald Trump.
innovator in the Internet space, he founded the first music industry
portal in 1994 with Music Interactive. At POPstick, Kastner pioneered
the first large-scale social marketing initiatives for Microsoft and
others across the US. With FanRocket Danny continues on his quest
for creative innovation that solves a real challenge: Build the hottest
online TV and Content user portals that integrate FanRocket's user generated
content and social networking technologies in partnership with global
brands, portals and television networks.
Founder and President
Arnie Kuenn is the founder and president of Vertical Measures. Vertical Measures provides complete SEO & Internet marketing services, designed to help businesses improve their online presence and obtain higher search engine rankings. The company is best known for its quality link building services.
Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states.
In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and current president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.
CEO and Co-Founder
Kevin Lee Didit Founder. Chairman & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology which in 2008 was extended beyond search campaign management into an auction media platform facilitating the integration of exchange-based display media. Didit’s unparalleled results and client profit lift have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500 for 3 years running. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his books are widely praised. Kevin’s most recent book: Search Engine Advertising both books include a code redeemable for $200 in free Microsoft Advertising (adCenter) ad credits for new US advertisers. A founding board member of SEMPO and its first elected Chairman Kevin is also active as a speaker at top conferences including SES, SMX, DMA Annual, Internet Retailer and more. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly and he educates the next generation of digital marketers by lecturing at NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp & others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 and 2009 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.
In addition, in 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com a web technology that generates passive donation revenue for non-profit causes including schools, universities, associations, clubs and houses of worship.
In 2008 Didit launched a subsidiary, PowerProfiles.com, the official Dun & Bradstreet Online Business Directory.
The D&B online business directory is the only place that businesses can validate and claim their D&B business listing for free, both adding and correcting information in their profile. Enhanced profiles are also available.
Director of Digital Strategy
Carlos joined Harte-Hanks in 2010 from a twenty-year career spanning several diverse industries, including investment banking, entertainment, health care marketing (client and agency sides), restaurant management, and management consulting.
As Director, Carlos works alongside his digital strategy, account, and creative colleagues to integrate digital marketing channels into his clients’ marketing programs. Specifically, Carlos helps to guide clients in the appropriate leveraging of multiple communication channels such as social media, mobile and Web.
Carlos is a contributor to PSFK.com and enjoys being fully immersed in the technology he advocates. He believes that at the core of every great marketing plan there is a great story that is passionately told. He’s excited to help tell great stories for his clients.
Blaine is the Chief Marketing Officer at Lyris, where he leads the global marketing and product strategy. He is an enthusiastic leader in the movement to combine email and other independent online marketing tools into integrated strategies that deliver better results. Blaine speaks frequently at industry events on email and online marketing topics, including best practices, innovation and integration. He has held senior leadership positions at Corel, Adobe Systems and Gartner Group.
President; Social Executive Council
Principal; Social Gastronomy, LLC.
Judy Mod, Principal of Social Gastronomy, is an executive who specializes in Social Market Leadership, Enterprise Social Strategy, Social Applications and Social Solutions. Judy has over 25 years in driving top line revenue through strategic consulting, alliances/channels/partnerships, global sales and business development roles. Judy has an extensive background in B2B with roles in enterprise social networks, technology (consulting services/software/hardware), semiconductor, environmental, process and manufacturing industries. A recognized early adopter and leader of emerging technologies, Judy is recognized for her ability to merge the needs of organizations with the innovative solutions in the marketplace. Judy is regular speaker on social market leadership, the social enterprise and strategic alliances. Judy serves as the president of the Social Executive Council. She also serves on the board of Paint Georgia Pink, a 501©3 non-profit organization serving the breast cancer community. Previously, she served as president of the Southeast US / Latin America chapter of the Association of Strategic Alliance Professionals and on the boards of Global EXEC Women, Women in Technology and It’s The Journey. A graduate of Cleveland State University with a bachelor’s degree in Chemical Engineering, Judy also holds an MBA from the University of Dallas. For more information on Judy, you can check out her LinkedIn profile at www.linkedin.com/in/judymod, follow her on Twitter at http://twitter.com/JudyMod or contact her directly at firstname.lastname@example.org.
VP of Marketing Solutions
Steve Patrizi leads the advertising sales and operations organization for LinkedIn, the world’s largest professional network with over 65 million members. His team works with the world's most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential, and ambitious professionals.
Steve joined LinkedIn from Microsoft Corporation, where as Manager of Advertising Sales he led a team tasked with delivering cross-platform digital marketing solutions for Fortune 500 accounts based in the San Francisco Bay Area. Prior to Microsoft, Steve spent 10 years with Dow Jones & Company in various roles, including 5 years as Director of West Region Advertising Sales for The Wall Street Journal Online.
Steve has served on the board of the Bay Area Interactive Group, and is a graduate of Rutgers University with a bachelor’s degree in Communication.
Author: The Micro-Script Rules
Bill Schley is an award winning marketer, author and international speaker on communications and branding. He is President of David ID, the branding firm known for creating the Dominant Selling Idea at companies ranging from global giants to promising start-ups. He is author of the new and highly acclaimed, The Micro-Script Rules: It’s not what people hear. It’s what they repeat… His first book Why Johnny Can’t Brand was honored as a “Top 5 Marketing Book of the Year” by Strategy+Business Magazine. Bill was a founder and Chief Brand Strategist at two start-ups that became industry leading brands before sale to a public company. He is an alumnus of Ted Bates, the legendary New York ad agency, where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox. He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.
Senior Vice President
Waterfall Mobile, Inc.,
Matthew Silk is Senior Vice President for Waterfall Mobile, Inc., responsible for corporate development, strategic partnerships, and client services. He leads the marketing and media efforts for the company's West coast operations as general manager of Waterfall's Austin office.
Prior to joining Waterfall Mobile, Silk held a number of senior positions with E*TRADE Financial. As Director, Retail Product Management, he was responsible for all web brokerage and core user experience products. He integrated and led the product steering committee and delivered one of the largest trading initiatives in the company's history. Over his tenure he led several site re-designs, launched an in-house charting system, and re-engineered their content architecture and aggregation strategies.
He also worked at Xircom, Inc., acquired by Intel, as a Business Analyst managing all primary and secondary research for product planning and industry tracking purposes. He began his career as a business consultant for the Wharton Small Business Development Center where he managed a portfolio of clients providing one-on-one management consulting to entrepreneurs in the Philadelphia region.
Silk received a B.S. in Economics from the Wharton School at the University of Pennsylvania.
Senior Vice President of Marketing
Dan Smith services as senior vice president of marketing for ClickSquared, a premier provider of email and cross-channel database marketing solutions.
In this position, Smith leverages his experience in marketing software and services to set the strategic direction for ClickSquared’s corporate and product marketing efforts, focusing on the development and delivery of analytics-driven, relevant and measurable cross-channel communications programs for ClickSquared’s clients.
Prior to joining ClickSquared, Smith was vice president of channel development at Unica, where he managed Unica’s MSP and reseller partnerships throughout the Americas. Before its acquisition by Unica, Smith was the chief marketing officer at MarketSoft, where he was responsible for product and corporate marketing, business development, demand generation and channel sales. Earlier in his career, Smith held senior positions at Pegasystems, M&T Bank and Chemical Bank.
Nick Stamoulis is the President and Founder of the
With over 12 years of SEO and internet marketing experience
Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.
As a way to share his extensive knowledge about SEO and search engine marketing, Nick Stamoulis currently writes daily in his SEO blog, the Search Engine Optimization Journal (or SEO Journal) has grown to become one of the top SEO blogs in the search engine optimization and search engine marketing industry. Nick Stamoulis started speaking at some of the industry conferences and trade shows, such as: MarketingProfs B2B Forum, eMarketing Association Conference, Boston SEO Meetup, eBusiness Symposium and many others.
PPC Marketing Director
Top Floor Technologies
Jo Stumpner has over 15 years of sales and marketing experience, with ten years focused specifically on internet marketing. She has helped develop and implement numerous successful internet marketing campaigns for brands such as: Northwestern Mutual, Sony, Club Car, Baird, Kronos, Medical College of Wisconsin and ADP’s award winning “Paid by ADP” campaign. Jo has also devoted many years to working with small and mid-sized businesses with a specific emphasis on B to B lead generation.
Jo currently leads the Pay-Per-Click Marketing department at Top Floor Technologies. She has led Top Floor Technologies to become a certified Google Adwords Qualified Company. She is passionate about driving ongoing, measurable results with the use of pay-per-click marketing.
Jo was certified in 2001 as an internet marketing trainer, is a certified Google adwords professional, has earned the Google analytics individual qualification and was Certified as a PPC Master in January 2010 through Market Motive.
Prominent Placement, Inc.
Stacy Williams’ more than 20 years of marketing experience laid the foundation for the creation of Prominent Placement, a full-service, award-winning Atlanta search marketing firm, in 2001. Stacy is sought after nationwide as a regular speaker on search engine marketing, and is frequently published on the subject.
Prior to her establishment of Prominent Placement, Stacy’s career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta. Most recently, she spent nine years at the ad agency Kilgannon, including serving as their Director of Marketing.
A graduate of the University of California at Berkeley's Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the University of Southern California's Annenberg School. She was a finalist for the Georgia Woman Entrepreneur of the Year Award for 2006 and is on the board of SEMPO Atlanta (Search Engine Marketing Professional Organization).
Prominent Placement, Inc. is an award-winning, full-service search engine marketing (SEM) firm, delivering ROI that traditional marketing channels can’t touch, with a level of service that raises the bar. Since 2001, Prominent Placement has managed the entire SEM process for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement’s customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit us at www.prominentplacement.com or call 888.SEM.MKTR (888.736.6587). Stacy’s blog is at www.searchadvisory.net and she may be followed on Twitter at @prominentplcmnt.