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Time AGENDA DAY 2 - October 21st
8:00 Registration/ Breakfast - Sponsor
9:00

Keynote Address

Bob Gilbreath

Bob Gilbreath
Chief Marketing Strategist
Bridge Worldwide

Interested in speaking?
  Module 3 - eMail Marketing

9:45 - 1:00 PM

Networking Break 11:15 - 11:30

Break-out Sessions

Social Marketing Roundtable

- Managing negative customer postings
- Creating buzz

Moderated by: Lisa Dennis
President - Knowledgence Associates

------------------------

Search Marketing Roundtable

- Metrics and Analysis
- Regional search marketing strategy

9:45

Email acquisition

Dan Smith
Senior Vice President of Marketing
ClickSquared

10:30

7 Surefire Ways to Improve ROI for Your Email Program

Simms Jenkins
Founder and CEO
BrightWave Marketing

11:15 Networking Break - Sponsor
11:30

Keys to Unlocking Email Marketing Success: How to Drive Up to 8x Higher ROI

Blaine Mathieu
CMO
Lyris

12:15

eMail Marketing Panel
Interactive Discussion Workshop

Moderated by:

Chuck Hester, APR
Communications Director
iContact Corp.

Micah Donahue
Principal
Mechanica

Shane Desrochers
Director of Sales
Silverpop

John Janetos
VP of Sales, Business Development and Marketing
iPost

Simms Jenkins
Founder and CEO
BrightWave Marketing

Matthew Silk
Senior Vice President
Waterfall Mobile, Inc.,

1:00
Delegate Power Lunch - Sponsor
  Module 4 - Emerging Marketing Technology
(video, mobile and synergistic integration)
 
2:15

The Micro-Script Rules:
How Ideas Break Through in the Hyper-Connected World

Bill Schley
Author: The Micro-Script Rules

3:00

The Impact of Web 3.0 on Brands and Marketing

Micah Donahue
Principal
Mechanica

3:45

Networking Break - Sponsor

4:00

Marketing Optimization

Aimee Higgins
Vice President Strategic Sales Development
Pandora

5:15
end of conference
 

Refreshments will be available in the break room throughout the conference.

 

 

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