the POWER of eMARKETING CONFERENCE

Time	AGENDA DAY 2 - October 21st
8:00	Registration/ Breakfast - Sponsor
9:00	Keynote Address Bob Gilbreath Chief Marketing Strategist Bridge Worldwide	Interested in speaking?
	Module 3 - eMail Marketing	9:45 - 1:00 PM Networking Break 11:15 - 11:30 Break-out Sessions Social Marketing Roundtable - Managing negative customer postings - Creating buzz Moderated by: Lisa Dennis President - Knowledgence Associates ------------------------ Search Marketing Roundtable - Metrics and Analysis - Regional search marketing strategy
9:45	Email acquisition Dan Smith Senior Vice President of Marketing ClickSquared
10:30	7 Surefire Ways to Improve ROI for Your Email Program Simms Jenkins Founder and CEO BrightWave Marketing
11:15	Networking Break - Sponsor
11:30	Keys to Unlocking Email Marketing Success: How to Drive Up to 8x Higher ROI Blaine Mathieu CMO Lyris
12:15	eMail Marketing Panel Interactive Discussion Workshop Moderated by: Chuck Hester, APR Communications Director iContact Corp. Micah Donahue Principal Mechanica Shane Desrochers Director of Sales Silverpop John Janetos VP of Sales, Business Development and Marketing iPost Simms Jenkins Founder and CEO BrightWave Marketing Matthew Silk Senior Vice President Waterfall Mobile, Inc.,
1:00	Delegate Power Lunch - Sponsor
	Module 4 - Emerging Marketing Technology (video, mobile and synergistic integration)
2:15	The Micro-Script Rules: How Ideas Break Through in the Hyper-Connected World Bill Schley Author: The Micro-Script Rules
3:00	The Impact of Web 3.0 on Brands and Marketing Micah Donahue Principal Mechanica
3:45	Networking Break - Sponsor
4:00	Marketing Optimization Aimee Higgins Vice President Strategic Sales Development Pandora
5:15	end of conference
	Refreshments will be available in the break room throughout the conference.

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