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Time AGENDA DAY 1 - October 20th
8:00 Registration/ Breakfast - Sponsor
9:00

Keynote Address

Steve Patrizi

Steve Patrizi
Vice President of Marketing Solutions
LinkedIn

Interested in speaking?
  Module 1 - Social Marketing

9:45 - 1:00 PM
Networking Break 11:15 - 11:30

Break-out Sessions

Search Marketing Roundtable

  - Organic Optimization
  - Paid search Optimization

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eMail Marketing Roundtable

 - Database management
 - B2B email best practices

Moderated by: John Janetos
VP of Sales, Business Development and Marketing
iPost

9:45

Deliver Powerful Marketing Content for Social Media to Drive Brand Awareness and Lead Generation

Bob Johnson
Vice President and Principal Analyst
IDG Connect

Lisa Dennis
President
Knowledgence Associates

10:30

Social Marketing and its Effects on SEM

Stacy Williams
President
Prominent Placement, Inc.

11:15

Networking Break - Sponsor

11:30

Social Media Intelligence

Chris Baggott
CEO and Co-Founder
Compendium Blogware

12:15

Social Marketing Panel
Interactive Discussion Workshop

Moderated by:

Carlos Lopez
Director of Digital Strategy
Harte-Hanks

Aimee Higgins
Vice President Strategic Sales Development
Pandora

Judy Mod
President; Social Executive Council
Principal; Social Gastronomy, LLC.

Matt Cronin
Founding Partner
Web Liquid

1:00
Delegate Power Lunch - Sponsor
  Module 2 - Search Marketing

2:15 - 5:30
Networking Break 3:45 - 4:00

Break-out Sessions

Social Marketing Roundtable

- Paid advertising on social networks
- effective Twitter strategies

Moderated by: Judy Mod
President; Social Executive Council
Principal; Social Gastronomy, LLC.

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eMail Marketing Roundtable

- Creative approaches
- B2C best practices

Moderated by: Chuck Hester, APR
Communications Director
iContact Corp.

 

2:15

Search Techniques and Processes

Kevin Lee
CEO and Co-Founder
Didit

3:00

Build SEO Trust Not Only Links

Nick Stamoulis
President
Brick Marketing

3:45 Networking Break
4:00

Rankings through blogs and twitter

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

4:45

Search Marketing Panel
Interactive Discussion Workshop

Moderated by:

Stacy Williams
President
Prominent Placement, Inc.

Grant Eckert
SEM Specialist
Harte-Hanks

Arnie Kuenn
Founder and President
Vertical Measures

5:45

Power Networking Party!

Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.

 
Refreshments will be available in the break room throughout the conference.
 

 

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.