| Time |
AGENDA DAY 1 - October 20th |
| 8:00 |
Registration/
Breakfast - Sponsor |
| 9:00 |
Keynote Address

Steve Patrizi
Vice President of Marketing Solutions
LinkedIn
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Interested in speaking? |
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Module 1 - Social Marketing |
9:45 - 1:00 PM
Networking Break 11:15 - 11:30
Break-out Sessions
Search Marketing Roundtable
- Organic Optimization
- Paid search Optimization
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eMail Marketing Roundtable
- Database management
- B2B email best practices
Moderated by: John Janetos
VP of Sales, Business Development and Marketing
iPost |
9:45 |
Deliver Powerful Marketing Content for Social Media to Drive Brand Awareness and Lead Generation
Bob Johnson
Vice President and Principal Analyst
IDG Connect
Lisa Dennis
President
Knowledgence Associates
|
| 10:30 |
Social Marketing and its Effects on SEM
Stacy Williams
President
Prominent Placement, Inc.
|
| 11:15 |
Networking Break - Sponsor |
| 11:30 |
Social Media Intelligence
Chris
Baggott
CEO and Co-Founder
Compendium
Blogware
|
| 12:15 |
Social Marketing Panel
Interactive Discussion Workshop
Moderated by:
Carlos Lopez
Director of Digital Strategy
Harte-Hanks
Aimee Higgins
Vice President Strategic Sales Development
Pandora
Judy Mod
President; Social Executive Council
Principal; Social Gastronomy, LLC.
Matt Cronin
Founding Partner
Web Liquid
|
| 1:00 |
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Module 2 - Search Marketing |
2:15 - 5:30
Networking Break 3:45 - 4:00
Break-out Sessions
Social Marketing Roundtable
- Paid advertising on social networks
- effective Twitter strategies
Moderated by: Judy Mod
President; Social Executive Council
Principal; Social Gastronomy, LLC.
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eMail Marketing Roundtable
- Creative approaches
- B2C best practices
Moderated by: Chuck Hester, APR
Communications Director
iContact Corp.
|
| 2:15 |
Search Techniques and Processes
Kevin Lee
CEO and Co-Founder
Didit
|
| 3:00 |
Build SEO Trust Not Only Links
Nick Stamoulis
President
Brick Marketing
|
| 3:45 |
Networking Break |
| 4:00 |
Rankings through blogs and twitter
Jo Stumpner
PPC Marketing Director
Top Floor Technologies
|
| 4:45 |
Search Marketing Panel
Interactive Discussion Workshop
Moderated by:
Stacy Williams
President
Prominent Placement, Inc.
Grant Eckert
SEM Specialist
Harte-Hanks
Arnie Kuenn
Founder and President
Vertical Measures
|
| 5:45 |
Power Networking Party!
Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees. |
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Refreshments will be available in the break room throughout the conference. |
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