Vice President, Product Marketing and Strategy
Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. At Unica he is responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Akin has been working with web analytics practitioners over the last seven years now. He has been presenting at many conference to share the learnings and best practices from his experience with customers. He received a degree in computer science and business administration from the University of Hamburg, Germany. Akin is also a blogger at http://multichannelmetrics.com.
Dave Baeder is President and Founder of both BLI Messaging and OpenBOX Technologies. In 1989 Dave created an innovative service that facilitated the connection of fax machines to public pay phones which won him contracts with Ameritech, Bell South and PacBell. Following deregulation, Dave reinvented BLI as a broadcast fax and later a fax-to-email provider. More recently BLI Messaging has expanded its suite of services to include email marketing, e-surveys, voice broadcasting and SMS text messaging. Earlier this year the company received private equity funding courtesy of Catalyst Investors and has been featured in Forbes, MSN Money, Internet Retailer, Entrepreneur, Boston Business Journal, Mass High Tech, Providence Journal and many more.
OpenBOX Technologies is an open architecture CRM suite that empowers customers to leverage existing disparate databases and alleviate the traditional and costly integration cost. Modules include campaign management, help desk ticketing, sales force automation, order management and project management.
In his 20 years of experience Dave has worked with clients such as New York Stock Exchange, GE Money, Raytheon, the CIA, Cadbury and the New York Times. He is a subject matter expert in: messaging, database management, reporting analytics, and a strong advocate of leveraging data and multichannel communication technology to enhance customer retention and loyalty
Dave is an avid sailor and holds a BS from Florida Institute of Technology.
Author: Email Marketing By The Numbers
Baggott has been a leader in database marketing for more than 20 years,
Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B"
and his blog was voted "Best Online Marketing Blog" by MarketingSherpa
readers and "Best of the Web" by Forbes.
marketing futurist and voice for blogging, search engine optimization
and email best practices, Chris has been quoted in such publications
as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online
Retail Report and MarketingSherpa. Chris makes more than 50 appearances
a year, speaking on best practices in database and email marketing at
such venues as the Harvard Business School Entrepreneurship Conference,
Ad:Tech, American Advertising Federation, American Marketing Association,
Business Marketing Association, Dreamforce, eMarketing Association and
the National Center for Database Marketing.
was the co-founder of ExactTarget and has just launched his latest venture
Compendium Blogware that focuses on Organizational Blogging and Search
Chris is author of the new book from Wiley: Email Marketing By The Numbers.
native of Pittsburgh, Chris now resides near Indianapolis with his wife
and 4 children.
David Cohen, “the Brand Therapist”, is the founder of Equation Arts, an Atlanta consultancy specializing in brand strategy and positioning.
In 1999 David co-founded AnyDevice, a mobile middleware provider, later sold to HiddenMind Inc. He is experienced in fund-raising, business planning, market strategy, brand creation, product definition, and start-up coaching. He has led creative teams on co-branded projects with CompuServe, The Weather Channel, Erols, Bigfoot, USA.net, Polygram, and American Express.
David is known to be both a left and right brain thinker and as such brings an artist's eye and creativity to his work. His paintings have been exhibited in galleries in New York, New Jersey, Baltimore, Washington D.C. and Atlanta. His award-winning web design and user interface work has been displayed in articles in PC Magazine and Internet World and used as an example in the book Dynamic HTML Black Book for his innovative use of dynamic content.
A firm believer in the power and importance of active branding, David is often called to speak on the subjects of personal branding, trust development, and the role of branding in a world of evolving technology and social media.
A marketing professional with more than 15 years of experience in media, Amy Dalton's career spans book, newspaper, magazine, and Internet publishing.
She came to Topix from Knight Ridder Digital, where she directed marketing and advertising efforts for the company's 32 newspaper web sites and its national vertical properties, including CareerBuilder.com, Cars.com, Apartments.com, ShopLocal.com, and the Real Cities Network.
Previously, she managed public relations for PC World magazine and its web site PCWorld.com, and held several marketing and publicity roles at book publisher HarperSanFrancisco. A native Californian, Amy graduated from Stanford University with a bachelor's degree in American Studies.
Co-Founder of ClearSight Interactive
Tim Daly is the President and Co-Founder of ClearSight Interactive, a behavioral targeting service provider that bridges offline and online data sources for audience targeting. Daly oversees the daily operations at ClearSight Interactive, bringing over 12 years of direct marketing and internet marketing experience having served in leadership roles with Fortune 500 companies both on the Agency and Client side.
Prior to founding ClearSight Interactive, Daly served as a Senior Vice President of Interactive Services with Unreal Marketing where he oversaw the interactive services team that was responsible for the planning and execution of online marketing campaigns for David's Bridal, JP Morgan Chase, SpeedoUSA, and Calvin Klein. Prior to Unreal Marketing, Daly held similar responsibilities for SendTec, where he founded the company’s search engine marketing and media planning divisions. Within a three-year time span, the division began servicing over 100 online marketing campaigns for major companies including: Intuit, Orkin, Bed Bath & Beyond, Oriental Trading Company, Skype, uBid.com, and Columbia House and was recognized as the fast growing search services firm in the country.
Before moving to the agency side of the business, Daly held various senior management positions within Office Depot’s catalog and interactive divisions, overseeing and developing acquisition marketing programs for both online and catalog sales channels.
Daly holds a B.S. in Business Economics from SUNY at Oneonta, where he earned the President’s Medallion as valedictorian of his departmental class. He also earned an M.S. in Marketing from the Lowry Mays School of Business at Texas A&M University, graduating with honors.
Susan has over 11 years experience working with clients in the online and traditional marketing spaces and specializes in conversion optimization for search, display and email marketing. Her professional focus is helping organizations develop measurable, high-ROI online marketing programs. In her current role at ion interactive Susan is responsible for client development & retention programs.
Before joining ion interactive, Susan maintained a SMB consultancy focusing on brand development and digital strategies. And prior to that, she was the Public Relations and Investor Relations Manager for Swiss venture capital company CrossBow Ventures. Susan started her career with Weber-Shandwick in Miami, managing public relations programs for technology companies and financial institutions.
Susan speaks regularly at a variety of industry conferences and seminars, and has been on the advisory board of the South Florida Interactive Marketing Association for several years. She has a BS in Public Relations from the University of Florida, is a world-traveler and an avid Florida football fan.
Vice President E-Business
Bert DuMars is Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play. Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating eMarketing, eCommerce and Social Media Marketing initiatives for Newell Rubbermaid’s externally-facing online efforts. Overseeing the eBusiness shared services that include a global, enterprise web platform, and standard processes, technologies and metrics across the company’s brand sites. He also coordinates and integrates eBusiness efforts between business units, Corporate IT and strategic outsource partners.
Prior to joining Newell Rubbermaid, Mr. DuMars was the Director, Electronic Tax Administration (ETA), for the Internal Revenue Service (2004 to 2007), where he grew the eFile program by 30% from 61.5 to 80 million returns and led the redesign of www.irs.gov expanding visits by 28% to 197 million. Prior to the IRS he was the Global Director, E-Business Group at Trend Micro, Inc. a content security and anti-virus company. Mr. DuMars also has experience in Services and Product Marketing at Intel Corporation, Strategic Marketing at Dell Corporation, network technologies Instructor for Learning Tree International, startup experience as founder and CEO of an ecommerce business, and Network Engineering and Data Center Management at Southern California Edison.
Mr. DuMars earned a Bachelor of Arts in History from Pomona College in 1984 where he played 4 years of NCAA Division III varsity basketball, and a Masters in Business Administration from the University of Michigan, Ross School of Business in 1996.
Director, Client Services
Matt has over 13 years of experience in the information technology field and holds a BS in Business Administration from Albright College. During his career, he has worked in various roles including support, administration, and project management.
He has been with Listrak since 2004 and currently serves as the Director of Client Services where he is responsible for ensuring that customers have a positive experience via a world-class, comprehensive training and support system.
Matt has also become Listrak’s deliverability expert on both the technical and creative side. Follow Matt on Twitter @metric_matt.
President and CEO
Executive Officer and co-founder of the e-Marketing Association (eMA),
Mr. Fleming guides the Association's efforts in education, professional
development, certification and legislation for individuals and companies
engaged in e-marketing.
helped co-found the eMarketing Association in 1999 , with a vision of
bringing Internet marketers together to share ideas and processes.
Today, the eMA enjoys the status of being the world's largest international
association of eMarketing professionals with members in over 40 countries
around the globe. Before co-founding the eMA, Mr. Fleming was Vice President
of Business Development for the California Manufacturing Technology
Center (CMTC). CMTC is a program of the United States Department of
Commerce, National Institute of Standards and Technology (NIST), designed
to help U.S manufacturers become more productive and efficient.
was president of Stock Editions, Inc., the worlds largest subscription
stock graphics firm. He was responsible for developing the first royalty
free photography service and the first stock photography to be offered
on CD-ROM. Mr. As VP of Communications at Optical Radiation Corporation,
he designed, developed, and implemented the successful introduction
of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter
computer for medical use as well as many other industrial medical and
scientific products. In 1990 he directed the successful launch of Cinema
Digital Sound. This was the first digital sound system for motion pictures
that debuted in the movie Dick Tracy. Technology from this system is
used today within the motion picture industry.
has held senior management positions with the American Cancer Society,
Adtech, Inc. and The Standard Oil Company. He has received over 45 awards
for marketing and communications including 3 American Advertising Federation
ADDY awards. He has spoken and many conferences and seminars including,
the Aruba Tourist Bureau, Caterpillar Dealers Meeting, The United States
Army, Ad:tech, DECCA and many others. He is a Member of the Board of
Center for Integrated Marketing Communications at San Diego State University.
His work is on permanent exhibit at the United States Library of Congress
Collection of excellent Corporate Communications. He attended Northeastern
University in Boston. Mr. Fleming has held numerous seminars on marketing
and has been published in a variety of national and regional publications.
In addition to leading the eMarketing Association, Mr. Fleming provides
marketing consultation services to senior management and corporate directors
of several Fortune 500 companies.
lives in Rhode Island with his wife Cheryl and their 3 children.
President and Founder
Marketing Consulting, LLC
Key Point Marketing Consulting, LLC is an Atlanta-based organization
that advises businesses on Co Branding, Partnerships and Strategic Alliances.
As president, Kim Harrison is a veteran of several Fortune 500 corporations
and has led multi media campaigns including mobile banking and internet-based
payments projects. For the past 5 years at Citigroup, Ms. Harrison was
responsible for expanding the relationship between Citigroup and The
Home Depot through cross marketing and new strategic alliances.
experience includes, banking, financial services, payments, airline
loyalty, ISPs as well as many retailers including home improvement,
home furnishings, supermarkets and electronics.
Ms. Harrison has an MBA in Marketing and International Business from
Chief Digital Officer
As Chief Digital Officer, Jeff Hilimire leads the agency’s digital office with his passion for interactive marketing and experience built on a long track record of client successes. A co-founder of Atlanta-based Spunlogic, Jeff secured a partnership with Engauge, a total marketing solutions agency, transforming the agency into Engauge’s digital Center of Excellence.
Since 1998, Jeff has seen his enthusiasm and expertise in online marketing gain the attention of many leading brands, including Coca-Cola and The Home Depot. Under his direction, the agency has been recognized with a number of industry awards, including PRSA awards, the Web Awards, and the American Business Awards.
Jeff serves on the board of Junior Achievement of Georgia and the Children's Imagine It! Museum. In 2008, he was ranked #4 on Catalyst Magazine's Top 25 list of Atlanta Entrepreneurs, and is a 1to1 Magazine Customer Champion. Jeff speaks regularly in the industry on the topics of emerging marketing and leadership, and represents a strong voice for entrepreneurship in his community.
Founder and CEO
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, Sports Illustrated and Ted's Montana Grill, as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including The Atlanta Journal-Constitution, Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ.
Jenkins is the author of The Truth About Email Marketing, which was published by Pearson's FT Press in August 2008. His column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers.
In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises.
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of DenisonUniversity in Granville,Ohio and resides in Atlanta with his wife and two sons.
Vice President of Business Development and Marketing
Joe Koufman serves as the Vice President of Business Development and Marketing for Engauge Digital, with responsibility for marketing to and attracting new clients to the agency. Engauge Digital is the interactive marketing Center of Excellence for Engauge Marketing which combines the disciplines of branding, digital, and direct marketing to partner with clients such as Kraft Foods, Best Buy for Business, The Home Depot, AirTran Airways, Hanesbrands, Logitech, and Huntington Bank.
Koufman previously spent eight years at KnowledgeStorm, an online business software directory that was acquired in late 2007 by TechTarget (NASDAQ: TTGT), serving most recently as Director of Strategic Accounts. His business development responsibilities included major technology brands such as Oracle, Infor, Consona, CA, IFS, and Cognos. Previous to KnowledgeStorm, Koufman spent five years in retail management in North Carolina, Louisiana, Wyoming, and Georgia.
Koufman is currently President of the Atlanta Interactive Marketing Association (AiMA), where he has served on the board of directors since 2004. A sought after presenter, Koufman has spoken recently at events held by the eMarketing Association, Technology Association of Georgia (TAG), Kennesaw State University, Customer Relationship Marketing Association (CRMA), and the Ticket Summit.
For fun, Koufman hosts a weekly Internet radio music show that can be heard live on Tuesday nights at http://www.GumboShow.com. Koufman holds a bachelor's degree in both Politics and Speech Communications from Wake Forest University.
Digital and Marketing Research
Turner Entertainment and Turner Sports
A Time Warner Company
Jocelyn McDowell is senior director of digital and marketing research for Turner Entertainment Networks and Turner Sports. McDowell’s team conducts research on behalf of two television networks, Turner Classic Movies (TCM) and NBA TV. The group also works across a number of Web sites that are operated by Turner Broadcasting System, Inc., including tnt.tv, NASCAR.com, NBA.com and tbs.com.
McDowell’s group handles digital reporting needs for the businesses it serves, ensuring that key performance indicators are monitored. The group also conducts market research, including big-picture brand studies, Web site intercepts, usability tests and focus groups.
McDowell joined Turner Broadcasting in 2001 in TCM research. She added Turner Sports duties in digital research in 2006, when she took on responsibilities with NASCAR.com and PGA.com.
Prior to Turner, McDowell worked for Genesis Media, a Canadian ad agency. McDowell began her career with the Canadian Broadcasting Corporation.
McDowell, a native of Canada, earned a bachelor of arts in psychology and communications from York University and a master’s in communication studies from the University of Windsor.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Managing corporate communications for Didit, New York, Abe oversees Didit's position as a new media leader, sharing insights into the digital ad landscape and relevant best practice both with the news media and at conferences, universities, and executive forums across North America. He has made repeat appearances on Bloomberg TV as a search marketing expert, and his writing on online advertising has appeared in publications including OMMA Magazine, Catalog Success, and the Yahoo! Search Marketing Blog.
Prior to joining Didit in 2005, Abe worked in online and offline communications in healthcare, CPG, and new software/technology. An avid runner, Abe holds a BA in Political Science from Yale. Abe lives with his wife, Kathi, in New York City.
Vice President of Marketing and Programming
Jeff Mirman currently serves as vice president of marketing and programming for Turner Sports. In that capacity, he is charged with maintaining the brand vision of NBA Digital, which includes NBA TV, NBA.com, NBA League Pass, NBADLeague.com and WNBA.com, along with leading the strategic programming and marketing of NBA TV, NBA.com and NBA LEAGUE PASS.
Mirman came to Turner Sports from Starwood Hotels and Resorts as director of brand integration and mobile strategy as well as director of interactive marketing, overseeing brand marketing and interactive media for the Sheraton brand. In that position, he oversaw a re-launch of Sheraton.com which created a unique, branded consumer experience and created a global merchandizing program.
Mirman has significant marketing experience serving in various capacities such as vice president of the Beyond Interactive Advertising Agency, where he was a part of the leadership team responsible for defining overall company strategy and direction. Mirman was an online marketing director for Leading Hotels of the World establishing and executing a formal online marketing strategy. His earlier marketing experience also includes vice president of marketing for Spa Finder, Inc, a global spa resource site.
Mirman was a graduate of the University of Illinois where he received a Bachelor of Science. He received his Masters in Business Administration from the University of California-Irvine with a specialty in marketing.
Director of Email Communications
Roger Morrison is an accomplished corporate trainer, executive coach, and product implementation specialist based in Atlanta, GA.
As the Director of Email Communications for Sharecomm Technologies, Roger Morrison brings upward of 13 years experience in email, fax and voice broadcasting to the organization. Sharecomm is an enhanced email marketing provider specializing in high volume applications while providing marketing services for any size and level user.
As the former Director of Client Services with Digital Messaging Solutions, Roger has lead print and virtual marketing efforts for such companies as Reed Business Information, Norwegian Cruise Lines, Cox Communications, and Flagstar Bank.
Senior Vice President, Client Services & Marketing
Lillian Murphy serves as the Senior Vice President of Client Services & Marketing for Sparkfly, a technology enabled marketing services company. In this capacity, Lillian is focused on creating an environment which designs, and delivers leading-edge consumer promotion and reward programs for our clients.
In her previous role, as Senior Vice President with Carlson Marketing Worldwide/Peppers & Rogers Group, Lillian was able to leverage the broad experiences gained in working with clients in multiple industry categories, including financial services, insurance, consumer packaged goods, retail, pharmaceutical, agri-business, food services, telecommunications, and transportation. In her role Lillian focused on the development of strategic business plans focused on enabling customer centric solutions, and ensuring alignment of brand experience across all channels. With a focus on continuous measurement & insight creation Lillian has provided numerous clients with marketing solutions that enhanced customer, channel partner, and employee experiences with a brand and drove bottom line growth.
Having had major success over many years as an accomplished direct marketer, Lillian, as Vice President Relationship Marketing at British Airways, co-led the global strategy and implementation of one of the first international airlines to launch their loyalty program.
In her 20 years experience in various marketing disciplines, in Europe, Canada and the US, Lillian continues to be an advocate for the customer and encourages organizations to believe in the power of developing an optimized customer experience.
Lillian has is a graduate with a marketing degree from Humber College in Toronto, and the University of Minnesota, Carlson School of Management.
President and Chief Executive Officer
Previously, Nussey was President and CEO of iXL, Inc., a publicly traded
e-business consulting firm. During his three-year tenure, iXL executed
its initial public offering, turned profitable, grew revenues from $10
million to $120 million per quarter, and grew its headcount from 400
to over 2,000 employees. iXL had the privilege of working with many
global companies, including JP Morgan/Chase, Delta Airlines, FedEx,
General Electric, and Virgin.
Nussey is the President and CEO of Silverpop, a premier email service
provider that supports the online relationship marketing needs of enterprise
organizations with its comprehensive array of on-demand Web-based software
solutions. Offering highly scalable tools supporting both high-volume
BtoC marketing initiatives as well as high-involvement BtoB sales processes,
Silverpop delivers a robust solution not available elsewhere in the
by Deloitte as the second-fastest growing technology company in Georgia
in 2007, Atlanta-based Silverpop has offices throughout the United States
and in the United Kingdom. It is the only company that has appeared
as one of the top two enterprise-oriented email service providers each
of the last three years in JupiterReseach's annual evaluation.
to iXL, Nussey was an investment professional with the venture capital
firm, Greylock Management Corporation. While at Greylock, he worked
on several investments, including DoubleClick, Mainspring, iXL and Media
Metrix. Prior to Greylock, Nussey co-founded and was CEO of DaVinci
Systems, an award-winning email software company. Da Vincis desktop
email program, Da Vinci eMAIL, was used in over 45 countries by nearly
3 million users.
has received numerous recognitions including the Direct Marketing Associations
Marketing Technology Councils Award of Excellence and The Most
Influential Consultant in the World by Consulting Magazine.
He is the author of "The Quiet Revolution In Email Marketing."
The book was written to help interactive marketers navigate the major
shifts taking place as email evolves from an overly used advertising
tool to a uniquely effective channel for developing customer relationships.
The book is currently available through Amazon.com and Barnes &
holds an M.B.A. from Harvard Business School and a B.S. in Electrical
Engineering from North Carolina State University. He serves on the Board
of Directors of several early stage technology companies, nuBridges,
and Air2Web, and is a member of the advisory board of the eMarketing
Association. He lives with his wife and two sons just outside of Atlanta..
Innovation Practice Lead
Author: Growth Leadership Strategies
Having led major change initiatives at companies like Kraft Foods, American Airlines and digital marketing rising star Silverpop Systems, Elaine has formed her career around helping businesses and business units work through the perils of positive change. As part of Progility Partners, she helps technology-centric clients refine and execute successful business strategies.
Elaine was a 2007 finalist for the Technology Association of Georgia’s “Woman of The Year in Technology” and has appeared in BtoB Magazine’s annual “Who’s Who.” She is a prolific writer and has appeared in publications as diverse as Internet Retailer, TalentZoo, ClickZ, Chief Marketer, and Brand Republic, and is a frequent speaker at such venues as ad:tech, Shop.org, the Direct Marketing Association’s annual conference and various technology-oriented forums.
Elaine holds a Bachelor of Science in Economics degree from the Wharton School and an M.B.A. from the Ross School of Business at the University of Michigan. She has been named a Certified Managerial Accountant and a Certified Project Manager (PMP) and is a former member of the Board of Directors of the Atlanta Interactive Marketing Association.
Design & Marketing Director
Griffin Web Design, LLC.
Ethics and stability aren't the typical adjectives that come to mind when describing a web design company, yet Marketing & Design Director Kelly Palmatier has fostered this niche for Griffin Web Design.
Since she founded the company ten years ago, Griffin Web Design has earned an A+ rating with the Better Business Bureau. Their prices are published on their website along with a beautiful portfolio of completed sites and a well-thought out Terms of Service document for full disclosure and a transparency they're proud of.
Griffin Web Design is a green company, with wind-powered hosting, a telecommuting staff, recycled office paper, and a policy of donating 10% of every custom web design fee to charity. They also donate websites to animal rescue groups and give discounts to other non-profit organizations.
In addition to her design & marketing work, Kelly is also active in the community. She founded Compassionate Kids in 2004 and Animal Care Communities in 2008. She is on her city's Economic Development Task Force and serves on the board of directors for the South Metro Microenterprise Coalition.
Paul M. Rand
President and CEO
Paul M. Rand is the president and CEO of Zócalo Group with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.
Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketchum Midwest.
Paul has more than 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications.
As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest's largest independent corporate and technology communications firm and among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001.
In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in Word of Mouth / WOM Marketing and brand evangelism.
For 10 years, Paul taught as an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship. He is currently on the Executive Committee of the Dean's Board of Advisors. In addition, Paul serves on the Membership Committee for the Economic Club of Chicago.
Paul has been featured and/or quoted on WOM, business and communications issues in media including The Wall Street Journal, the New York Times, Business Week, National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets. He is a regular speaker and moderator for business and trade groups and was named in BtoB Magazine's Top 100 marketers in 2004 and 2006.
Group Director – Loyalty CRM Measurement
Global Interactive Marketing
The Coca-Cola Company
Doug Rollins has been a leader in the Interactive Marketing space for 9 years and a 13 year veteran of The Coca-Cola Company. He most recently joined the Global Interactive Marketing team as Group Director spearheading the Company efforts around loyalty, CRM (Consumer Relationship Management) and enhanced discipline around measurement. Prior to his current role, Doug pushed the North American Division to new levels of innovation and understanding.
In 2002, he launched the nation’s first cross-carrier package code texting initiative and one year later, led the release of Cokemusic.com (the Company’s first live chat environment and a top 10 teen destination site). In 2006, Doug led a cross-functional team in the development of My Coke Rewards, the largest and longest running program in the Company’s history. His vision helped infuse the idea of data driven marketing and CRM into the operating mindset of that program, which has demonstrated significant volumetric and brand equity improvements for the Company.
Prior to joining the digital space, he spent several years working on the Coca-Cola brand team, focusing on analytics and key youth targets – a perfect combination for his current role. Doug’s passion for the interactive medium developed early in his career. While working as Director of Marketing for an Internet startup in Atlanta called PointSurf, he realized the power of the Internet and its ability to create experiences for consumers unlike any other form of communication. He is a graduate of Emory University in Atlanta.
Executive Vice President
ion interactives executive vice president, Anna Talerico leads
the companys business & client development, and has over 12
years of experience delivering results-driven online marketing programs
for clients such as Citrix Systems, American Greetings, HSBC, Howard
Johnson and many others. Anna has played many leadership roles within
ion during her tenure including management of the marketing, business
development, sales and client services teams.
is the leading post-click marketing firm, focused entirely on improving
the efficacy of online marketing programs through strategic landing
experiences. A passionate advocate of post-click marketing, Anna blogs
regularly at PostClickMarketing.com
Mavin Digital, Inc.
Jessica Valenzuela is a digital advertising visionary with a flair for creating and marketing global brands. She founded, and now serves as chief principal of Mavin Digital, Inc., a fun, nimble NYC boutique specializing in inspirational digital branding. Built on a 12-year career with well-known agency powerhouses like Y&R Wunderman, Tribal DDB and OgilvyAction, Jessica understands how to deliver meaningful brands from creative concept to execution and measurement. More importantly, Jessica brings industry know-how and virtual tenacity together to lead brands successfully into the digital world including online go-to-market strategies, digital advertising and marketing communications, as well as overall brand messaging. She offers a mobile “spitfire” team customized to fit each client program; and has worked on a variety of creative projects and ongoing branding campaigns ranging in size and scale for Kaplan Inc., Schering-Plough Inc., Novartis, Pfizer, Chevron, Philips, Hewlett Packard, Forbes.com, Cantor Fitzgerald and Accenture. Personalities have also turned to her insightful digital approach including well-known pop star Gwen Stefani. Jessica takes brands beyond traditional marketing boundaries with ease, and strategically maps brand approach to audience and successful outcome. The result is digital branding on a dime. Mavin Digital.
CEO – VTi-Web
President – The SSW
Shawna Vercher helps businesses get smart about marketing their businesses online utilizing Web Publicity and Web 2.0 strategies. She founded what is now VTi-Web, a web development firm, in 2002 and grew it to be one of the most successful and well respected in its market. The company has successfully completed projects for seven government agencies, several top corporations and hundreds of entrepreneurs, and coordinated over 80 programmers in 12 countries.
She played a vital role on the Obama Presidential Campaign in Florida, implementing the Web Publicity tools and techniques that she now provides - and teaches - to business owners and executives. During the initial stages of the campaign Shawna coordinated press coverage and ensured accurate reporting by acting as web liaison between the campaign and various national publications and journalists. During the Primary and General Election she was responsible for monitoring, shaping and enhancing viral web coverage on hundreds of blogs and news sites, as well as assisting with the coordination and management of multiple events for the Senator.
She is also the President of “The SSW”, an online publication for women. The SSW recently hosted the inaugural Successful Women’s Super Bowl Luncheon to benefit the Boys & Girls Club. Based on the success of the event The SSW has been asked to coordinate and host the event for future Super Bowl host cities.
Shawna is the author of the forthcoming book “Business 2.No”, scheduled for publication in the Fall.