| Time |
Topic |
Speaker |
| 8:00 |
Registration/
Networking Breakfast -Sponsor |
| 9:00 |
Keynote Address |
Jeff Mirman
Vice President of Marketing NBA |
| 9:45 |
Consumer Relationship Management and Loyalty Marketing programs
|
Doug Rollins Group Director – Loyalty CRM Measurement
Global Interactive Marketing
The Coca-Cola Company |
| 10:30 |
|
| 11:00 |
Social Marketing – Driving results to your marketing program |
Bill
Nussey
President and Chief Executive Officer
Silverpop |
| 11:45 |
Networking
Lunch - Sponsored by: Listrak |
| 1:00 |
Twitter: Beyond 140 Characters |
Jeff Hilimire
Chief Digital Officer
Engauge |
| 1:45 |
How Not to Ruin Your Multichannel Search Marketing |
Abe Mezrich
Didit |
| 2:30 |
|
| 3:00 |
Best Practices – Case Histories from a leading company |
Jocelyn McDowell
Digital and Marketing Research
Turner Entertainment and Turner Sports
Turner Broadcasting
A Time Warner Company |
| 3:45 |
Video online – Where it works and where it doesn’t |
Chris
Baggott
Co-Founder/CEO
Compendium
Blogware |
| 4:30 |
SOCIAL
NETWORK MARKETING PANEL - Sponsor |
The
Power of Social Network Marketing - Top
speakers and industry leaders will provide a highly interactive
forum, with real time strategies and case histories
|
Moderated
By: |
Robert Fleming
President and CEO
eMarketing
Association |
|
Panel
Speakers: |
Jessica Valenzuela
Founder
Mavin Digital, Inc.
Shawna Vercher
CEO – VTi-Web
President – The SSW
Joe Koufman
Vice President of Business Development and Marketing
Engauge Digital
Chris
Baggott
Co-Founder/CEO
Compendium
Blogware |
|
| |
|
| 6:00 |
Welcoming
Reception |
| |
Join
your fellow delegates for a feast of great food and drinks at the
conference welcoming reception. Bring your appetite and plenty of
business cards. Cocktails - fresh roasted turkey carved on the spot
- cheeses, hors d'oeuvres, and more. Wonderful networking opportunity! |
|