Kevin Doohan
Director of Interactive Marketing & CRM
ConAgra FoodsKevin Doohan is director, interactive marketing at ConAgra Foods. He leads the team responsible for the company's interactive consumer marketing initiatives including: 30 brand websites representing many of America's favorite brands, online advertising, promotions, and couponing, email marketing, and oversight of ConAgra Foods' database marketing/CRM initiatives.
Prior to joining ConAgra Foods in January 2005, Doohan launched several successful "first within the industry" consumer marketing programs at Digital Insight, the leading ASP provider of consumer online banking services. From 1997 through 2001, Doohan led interactive marketing strategy and development for leading consumer brands at Cendant Corporation. While with Cendant, Doohan recruited and led the team which launched move.com, a leading internet real estate portal focused on reducing the stress of relocation and homebuying for consumers and enabling connections between consumers and real estate professionals.
Doohan holds a Bachelor of Science degree in graphic arts/marketing from Rochester Institute of Technology in Rochester, New York and earned an MBA at Northeastern University in Boston, Massachusetts. Doohan is a dual citizen of the United States and Ireland. He is also a long-time and *passionate* fan of the Philadelphia Eagles and Boston Red Sox. Kevin's website is available at http://www.kevindoohan.com
Juan Fernando Santos
Chief Creative Officer
StudiocomJuan Fernando Santos is Studiocom's Chief Creative Officer, and the visionary behind many of the award-winning agency's innovative solutions.
Santos has won numerous design awards for his work on some of the world's largest brands. Most recently, he played an instrumental role in development of the high-profile BarbieGirls.com Web site - a site which is widely considered to be the fastest growing virtual world ever.With more than fifteen years of experience creating interactive communications, he has been involved in industry firsts such as the first world wide webcast for Earth Day '94 and the first consumer electronics catalog on CD-ROM for Toshiba USA. He is also an award-winning documentary editor.
Prior to joining Studiocom, Santos was the Chief Creative and Technical Officer for iKioskos, a leading provider of Internet-enabled public access kiosks in Latin America, and Founding Partner/Creative Director for Azurian, one of the largest new media design and consulting companies in Latin America.
In addition to his role at Studiocom, Santos is also a part-time instructor at UCLA where he teaches courses on Media in the Internet Age. A frequent addition to the speaking circuit, he's participated in several conferences including: the Virtual Worlds Conference 2008, Business Innovation Factory III, the Search Engine Optimization Conference, the Massachusetts Innovation & Technology Exchange and more.
Santos holds a Bachelor of Fine Arts degree from The School of Visual Arts as well as studies in industrial engineering and economic science from Universidad de los Andes.
Robert Fleming
President and CEO
eMarketing AssociationAs Chief Executive Officer and co-founder of the e-Marketing Association (eMA), Mr. Fleming guides the Association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.
Mr. Fleming helped co-found the eMarketing Association in 1999 , with a vision of bringing Internet marketers together to share ideas and processes.
Today, the eMA enjoys the status of being the world's largest international association of eMarketing professionals with members in over 40 countries around the globe. Before co-founding the eMA, Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient.Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. As VP of Communications at Optical Radiation Corporation, he designed, developed, and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.
Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. He has spoken and many conferences and seminars including, the Aruba Tourist Bureau, Caterpillar Dealers Meeting, The United States Army, Ad:tech, DECCA and many others. He is a Member of the Board of Center for Integrated Marketing Communications at San Diego State University. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications. In addition to leading the eMarketing Association, Mr. Fleming provides marketing consultation services to senior management and corporate directors of several Fortune 500 companies.
Robert lives in Rhode Island with his wife Cheryl and their 3 children.
Murray Gaylord
Vice President Marketing and Customer Insights
NYTimes.comMurray Gaylord, previously vice president, brand marketing for Yahoo! Inc., was named vice president, marketing for NYTimes.com in January, 2007, and added the role of vice president, Customer Insights for The New York Times Media Group in August, 2007.
In his role at the Times, Mr. Gaylord is a member of the NYTimes.com senior management team and oversees all marketing, customer and consumer insights and Web analytics.
Mr. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments.
Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste."
Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles.Mr. Gaylord is the current Chairman of the American Advertising Federation and is on the board of directors of the Advertising Educational Foundation and the Miami Ad School. He is a founding member of the eMarketing Association advisory board.
Andrew Hally
Vice President, Segment Management
Unica CorporationAndrew Hally is the head of Unica Corporation's Segment Management group, which is responsible for understanding Unica's core market segments; defining and delivering appropriate, differentiated solutions; and implementing go-to-market programs with a special emphasis on B-to-B marketing.
Prior to joining Unica,Andrew spent over seven years in software marketing with SensAble Technologies and White Pine Software and 5 years as a venture capitalist and management consultant. He holds a BA in Economics and Government from Harvard University.
Simms Jenkins
CEO
BrightWave MarketingSimms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in the strategic optimization of email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Decor, GMAC Insurance, Lowe's, Sports Illustrated and Ted’s Montana Grill as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts.
Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses.
In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.
Marc Johnson
Chief Marketing Officer
HitwiseMarc Johnson is the Chief Marketing Officer of Hitwise, overseeing all global marketing, research and PR.
Prior to Hitwise, he founded Storyline Development, a New York City based research and marketing consultancy.
Marc previously served as an Executive Vice President and Advisor to BuzzMetrics (now a part of Nielsen Online). There he helped develop the first product, sales, and marketing plans.
As Vice President of Product Development at the NPD Group, Marc created information products around convergence and the digital lifestyle for top consumer technology brands.
Marc was part of the original management team at Jupiter Research, where he was Senior Vice President, Marketing and Strategy, overseeing all product development as well as strategic PR and event programming.
He was also Group Research Director at Jupiter and oversaw all digital media and marketing. Marc was a founding analyst of Jupiter's digital advertising research practice, where he developed the concept of Rational Branding and collaborated on the industry's first online advertising forecasts and analysis.
Prior to Jupiter, Marc was an advertising sales executive at Ziff-Davis and Meredith, working on many of the first online and multi-channel marketing campaigns.
Marc's insights have been featured in many major media outlets including CNN, CNBC, the New York Times, the Wall Street Journal, the Today Show, NPR, and Ad Age. He serves as an Advisor to Big Brothers Big Sisters NYC and GlanceGuide.
He graduated cum laude with a BA from the University of New Hampshire.
Howard Kogan
President
MolecularAs President of Molecular, Howard oversees all client facing, business development, and marketing activities. He also guides the Molecular leadership team in developing the overall strategy and direction of the company.
Kogan previously served in several executive roles at Molecular, including Chief Operating Officer, Vice President of Client Services, and Director of Engineering, where he was credited with building an engineering team that is nationally recognized for its delivery of innovative and value-oriented Web-based applications. Prior to Molecular, Kogan held various senior management positions in the Internet and telecommunications industries, leading and collaborating on projects related to strategic process improvement, research and development, and new business development.
Kogan received a BS in Mathematics/Computer Science from Binghamton University and an MS in Software Engineering from Boston University.
Carol Kruse
Vice President Global Interactive Marketing
The Coca-Cola CompanyAs Vice President of Global Interactive Marketing for The Coca-Cola Company, Ms. Kruse is responsible for developing interactive marketing programs and experiences for key global brands around the world. Under her leadership, the Global Interactive Marketing team is responsible for driving the evolution and implementation of the Coca-Cola global digital marketing technology platform, driving innovation and consumer relationship marketing, building knowledge and capabilities, sharing best practices throughout the Company and creating the performance mindset and metrics to measure the impact of the Company's interactive marketing investments. Ms. Kruse is also responsible for driving the Company's strategies for emerging digital communications such as mobile and virtual environments.
Ms. Kruse has more than 17 years of consumer marketing and technology experience including jobs in brand management at The Clorox Company, Vice President of Marketing at Storm Technology, a digital imaging company, and Executive Vice President and co-founder of RocketCash LLC, an online payments and consumer promotions company that Coca-Cola acquired in 2001.
At that time, Ms. Kruse joined Coca-Cola North America responsible for online advertising, brand websites, consumer relationship marketing, mobile and gaming strategy and implementation and innovation. As VP Interactive Marketing, Kruse recently has led the team responsible for developing the "My Coke Rewards" program which debuted in 2006. My Coke Rewards, the largest program ever launched for the Coca-Cola Trademark, is a multiyear, online driven, mega-rewards program that allows consumers to choose from a pool of experiences and rewards.
Ms Kruse holds a BS from Pomona College and an MBA from the University of Southern California. Ms. Kruse, her husband, son and daughter live in Atlanta.
Kevin Lee
Executive Chairman and Co-Founder
DiditKevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology used by major marketers and agencies. Didit's unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte's Fast 500. Kevin's "Paid Search Strategies" column for ClickZ is read by thousands, and his book, "The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy" has been widely praised. A founding board member of SEMPO and its first elected Chairman Kevin is also active on DMA and IAB Committees. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly. Kevin lectures at leading industry conferences plus: NYU, Columbia, Fordham and Pace Universities. Kevin's expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Bear Sterns, Citicorp & others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.
Abu Noaman
CEO
Elliance, Inc.Abu Noaman, CEO, founded Elliance, Inc in 1993. Without a dime from venture capitalists, he catapulted Elliance to the national scene for eMarketing services. The company’s five-year sales growth rate of 213 percent landed Elliance on Inc. Magazine’s list of the fastest growing companies located in America’s inner cities.
Elliance is an e-marketing software and services company providing search engine optimization (SEO), search marketing, Web site design and e-marketing solutions for progressive mid-size companies, colleges and universities, and non-profits.
His firm contributes a new SEM Infographic each week to Search Engine Land’s Search Illustrated column. In addition, Abu has written about search tactics and strategies for Inc., Bank Marketing, Visibility, Dynamic Business and other publications. He’s a former member of the Business Marketing Association’s (BMA) Board of Directors and a current member of the American Marketing Association.
Cisco, Dell and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), e-commerce and e-marketing solutions.
Abu attended Cornell University on a full scholarship and graduated with a B.S. in Computer Science. He went on to earn his MBA from Carnegie Mellon University.
Bill Nussey
President and Chief Executive Officer
Silverpop
Previously, Nussey was President and CEO of iXL, Inc., a publicly traded e-business consulting firm. During his three-year tenure, iXL executed its initial public offering, turned profitable, grew revenues from $10 million to $120 million per quarter, and grew its headcount from 400 to over 2,000 employees. iXL had the privilege of working with many global companies, including JP Morgan/Chase, Delta Airlines, FedEx, General Electric, and Virgin.Bill Nussey is the President and CEO of Silverpop, a premier email service provider that supports the online relationship marketing needs of enterprise organizations with its comprehensive array of on-demand Web-based software solutions. Offering highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes, Silverpop delivers a robust solution not available elsewhere in the marketplace.
Recognized by Deloitte as the second-fastest growing technology company in Georgia in 2007, Atlanta-based Silverpop has offices throughout the United States and in the United Kingdom. It is the only company that has appeared as one of the top two enterprise-oriented email service providers each of the last three years in JupiterReseach's annual evaluation.
Prior to iXL, Nussey was an investment professional with the venture capital firm, Greylock Management Corporation. While at Greylock, he worked on several investments, including DoubleClick, Mainspring, iXL and Media Metrix. Prior to Greylock, Nussey co-founded and was CEO of DaVinci Systems, an award-winning email software company. Da Vinci’s desktop email program, Da Vinci eMAIL, was used in over 45 countries by nearly 3 million users.
Nussey has received numerous recognitions including the Direct Marketing Association’s Marketing Technology Council’s Award of Excellence and The Most Influential Consultant in the World by Consulting Magazine.
He is the author of "The Quiet Revolution In Email Marketing." The book was written to help interactive marketers navigate the major shifts taking place as email evolves from an overly used advertising tool to a uniquely effective channel for developing customer relationships. The book is currently available through Amazon.com and Barnes & Noble.Nussey holds an M.B.A. from Harvard Business School and a B.S. in Electrical Engineering from North Carolina State University. He serves on the Board of Directors of several early stage technology companies, nuBridges, and Air2Web, and is a member of the advisory board of the eMarketing Association. He lives with his wife and two sons just outside of Atlanta..
Elaine O'Gorman
Vice President of Strategy
SilverpopIn her role as senior vice president of marketing and product strategy, Elaine O’Gorman is responsible for both the delivery of exceptional strategy consulting to Silverpop’s clients and the careful cultivation of Silverpop’s thought capital leadership, both vital to maximizing Silverpop customer success. She also directs marketing, industry affairs, regulatory affairs and product planning for the company.
Having worked for companies such as Kraft Foods and American Airlines, O'Gorman brings a tremendous background of marketing and channel development experience to Silverpop. Of her 11 years with Fortune 100 companies, O'Gorman most recently managed Web-site content and email marketing for American Airlines’ multi-billion dollar Web site, building one of the world's largest email marketing programs.
Named among BtoB Magazine’s “Who’s Who,” O’Gorman is widely recognized as a subject matter expert in online relationship marketing, specializing in email marketing. She has appeared in publications as diverse as Catalog Success, Direct Magazine, ClickZ, Chief Marketer, Brand Advocate, Target Marketing and Email Insider.
O’Gorman makes several dozen appearances a year, speaking on best practices at such venues as the Direct Marketing Association’s annual conference, the eMarketing Association, programs by the Strategic Research Institute, the National Center for Database Marketing, Privacy and American Business’ Annual Conference, the Annual Conference for Catalog and Multichannel Merchants, and the DMA B-to-B Marketing Conference.
O'Gorman is on the board of the Atlanta Interactive Marketing Association. She is a Certified Managerial Accountant and a Certified Project Manager (PMP). She holds a Bachelor of Science degree in economics from the Wharton School and an M.B.A. from the Ross School of Business at the University of Michigan.
Alan Osetek
Executive Vice President, Sales & Marketing
Visual IQ, Inc.Alan was formally the Executive Vice President of Isobar, one of the worlds leading digital agency networks. He is a serial entrepreneur with 15 years experience in early stage agencies and emerging media firms in the digital and direct marketing industries. In his previous role at Isobar, his responsibilities include global business development, corporate development, cross unit integration, and client services.
Over the last several years, Alan has been responsible for global business development and client services in the North American region. He was also responsible for the growing the global business development and client opportunities in the North American regional and global categories.
Prior to the global business development and client services role, Alan was responsible for organically building or acquiring new service offerings for the Isobar network including CRM, search engine marketing, affiliate marketing and web development capabilities. Alan spearheaded the acquisition and integration of two digital marketing firms: Molecular and iProspect. These respective technology consulting and search engine marketing agencies were integrated into the Isobar holding company at the direction and guidance of Alan.
Prior to joining Isobar, Alan was the President/Founder of the digital marketing agency Vizium. In 2001, he successfully sold the firm to Aegis plc (parent company of Isobar), the 6th largest agency holding company in the world.
Alan is an Economics graduate of Skidmore College and received his Master degree in Business from Babson College.
Thomas O’Sullivan
Director of Interactive Marketing and Technology
Coldwell Banker CommercialThomas O’Sullivan, Director of Interactive Marketing and Technology for Coldwell Banker Commercial oversees the development and execution of the global CBC electronic marketing and technology related platforms including the CBC Central Data Exchange (CDX), as well as the Webby Award nominated CBCWorldwide.com public internet, and the groundbreaking CBCBlueprint.com intranet.
Mr. O’Sullivan has 13 years experience managing a diverse range of technology projects in the real estate and financial industries including prior experience with ERA Real Estate and the United Nations in New York. He holds a Master of Business Administration degree from Montclair University.
Joe Schab
CEO
LBIJoe Schab is CEO of LBi Atlanta (formerly Creative Digital Group), a leading international digital agency to Global 1000 companies. Since joining the company in 2005, Joe has overseen explosive growth at the agency, providing interactive campaigns and rich media initiatives for The Home Depot, UPS, Coca-Cola, Simmons Bedding, Pebble Beach Resorts, and Blockbuster Video, to name just a few. Under his direction, LBi has been recognized with a number of national industry awards from the Addy's, Webby's, WebAwards, Telly's and Horizon Interactive awards.
An evangelist of cross-media convergence, Schab's background spans the Internet and television worlds. He has a rich and varied experience in the media field having been an award winning television producer for NBC, and was part of the launch team for MSNBC and MSNBC.com. Schab was also a Senior Vice President of e-Business for FleetBoston Financial, at the time the fifth largest financial services firm in the nation.
Joe also founded and grew a Boston-based media consulting firm that was integral in creating and launching the U.S. State Department's Office of Broadcast Services - the video and web distribution arm of the federal government.
Recognized as a leader in the industry, Schab is a sought after speaker and has been featured and quoted in several industry publications. Joe has an MBA from Emory University's Goizueta Business School and a Bachelor's from Northeastern University.
Maureen Schumacher
Sales Director
Google Inc.Maureen Schumacher is the Director at Google responsible for a team that delivers best in class advertising sales and support to the largest agencies and advertisers in the Southeast. Formerly a GE marketing veteran, Maureen brings 20-years of experience including strategy, planning, and innovation. Maureen has worked in the US and abroad to expand GE's financial products to 14 countries in Europe and Asia. Prior to her career with GE, Maureen worked for Shell Oil Company and SunTrust.
Maureen is a Pennsylvania State University graduate; she holds a BA and MBA and studied management and economics in Lima, Peru. Notably, Maureen is black belt certified in the six sigma methodology.
Maureen Schumacher leads Google's advertising business with our major Southeast clients and agency partners. Formerly a GE marketing veteran, Maureen brings 20-years of experience including strategy, planning, and innovation. Maureen has worked in the US and abroad to expand GE's financial products to 14 countries in Europe and Asia. Prior to her career with GE, Maureen worked for Shell Oil Company and SunTrust.
Maureen is a Pennsylvania State University graduate; she holds a BA and MBA and studied management and economics in Lima, Peru. Notably, Maureen is black belt certified in the six sigma methodology.
Anna Talerico
Executive Vice President
Ion InteractiveAs ion’s executive vice president, Anna leads the company’s client development & business operations from the firm’s Florida office. She has over 11 years of experience in online marketing consulting for clients such as Office Depot, HSBC, Howard Johnson and others.
Before co-founding ion interactive, Anna led the business development effort at ion, an all-digital marketing communications firm with clients such as Samsung, Siemens, and Bliss Spa.
A passionate advocate of post-click marketing, Anna has written articles for the MarketingProfs, DM News and the Internet Law Business Handbook, and has recently spoken at eM7 San Francisco from the eMarketing Association. She blogs regularly at NoMoreLandingPages.com and produces two podcast channels — Post-Click Marketing and No More Landing Pages.
Anna has a BA in social psychology from Florida Atlantic University.
David Wolf
President and Founder
SyntryxAs President and Founder of Syntryx Executive solutions, David Wolf is a veteran of the affiliate recruiting, media buying, SEO and PPC online advertising sectors advising established hotel marketers and Fortune 50 companies in this arena. His specialties have included: Internet asset valuation, White hat SEO, Search engine marketing and media buying campaigns, CRM and campaign module compatibility, and Affiliate program recruiting. David holds a B.A in Business Information Systems, CU.
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