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Agenda Day 2

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Time Topic Speaker
8:00 Registration/ Networking Breakfast - Sponsor this spot
9:00
Keynote address

Carol Kruse
Carol Kruse
Vice President Global Interactive Marketing
The Coca-Cola Company

9:45
How Much is Your Brand Worth?
Protecting and leveraging your brand on the web


Tony White

Lead Analyst
The Gilbane Group

10:30
Networking Break - Sponsor this spot
11:00
Mobile Marketing - Acquire, Grow & Service Customers


Bill Jones
COO
Air2Web

11:45
Networking Lunch -Sponsored By: Ion Interactive
1:00
Landing Pages 2.0: Leveraging new techniques for better campaign results
Anna Talerico
Anna Talerico
Executive Vice President
Ion interactive
1:45
Maximizing conversions in a crowded market


Tim Castelli
Managing Director, East Coast Region
Google Inc
.

2:30
Networking Break - Sponsor this spot
3:00
Social Networking, Blogs and Consumer Generated Media, how they fit in your marketing program

Howard Kogan
Howard Kogan
President
Molecular

3:45
New Generation Email Marketing: Engaging with Customers On Their Terms
Bill Nussey
Bill Nussey

President and CEO
Silverpop
4:30 SEARCH MARKETING PANEL Sponsor this panel

The Power of Search, both organic and paid to produce measurable results - Top speakers and industry leaders will provide a highly interactive forum, with real time strategies and case histories

Moderated By:

Kevin Lee

 

Kevin Lee
Executive Chairman and Co-Founder
Didit

   

Panel Speakers:

 

Tim Castelli
Managing Director, East Coast Region
Google Inc.


 

Chris Graham Chief Revenue Officer
Syntryx

Robert Fleming

Robert Fleming
CEO
eMarketing Association
       
6:00
Welcoming Reception
 


SPONSORED BY:

Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful networking opportunity!






Association / Media Partners







 

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.