Vice President, Online Marketing Strategy and Execution
Wells Fargo Bank,
Internet Services Group
Atkins is the Vice President of Marketing Strategy and Execution within
Wells Fargos Internet Services Group. She manages online marketing
teams responsible for strategy, planning, campaign design, and marketing
performance for consumer retail products. Jennifer is responsible for
new marketing mediums and capabilities. She also manages inbound marketing
execution across wellsfargo.com.
joined Wells Fargo in 2005. Prior to her current role, she managed outbound
marketing execution for email and leads within the Internet channel.
Jennifer also managed user adoption and advocacy for the Online Marketing
joining Wells Fargo, Jennifer was an Associate Partner at Accenture
within the Financial Services practice. During her 13 years in consulting,
Jennifer specialized in database marketing, customer insight, and internet
marketing. She managed major engagements at Fortune 500 clients delivering
customer strategy, marketing programs, and marketing data warehouses.
Her clients included Wells Fargo, Visa, US Bank, Scotiabank, Providian,
E*TRADE, and Lloyds of London.
graduated from Stanford University with a BS and MS in Industrial Engineering.
Author: Email Marketing By The Numbers
Baggott has been a leader in database marketing for more than 20 years,
Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B"
and his blog was voted "Best Online Marketing Blog" by MarketingSherpa
readers and "Best of the Web" by Forbes.
marketing futurist and voice for blogging, search engine optimization
and email best practices, Chris has been quoted in such publications
as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online
Retail Report and MarketingSherpa. Chris makes more than 50 appearances
a year, speaking on best practices in database and email marketing at
such venues as the Harvard Business School Entrepreneurship Conference,
Ad:Tech, American Advertising Federation, American Marketing Association,
Business Marketing Association, Dreamforce, eMarketing Association and
the National Center for Database Marketing.
was the co-founder of ExactTarget and has just launched his latest venture
Compendium Blogware that focuses on Organizational Blogging and Search
Chris is author of the new book from Wiley: Email Marketing By The Numbers.
native of Pittsburgh, Chris now resides near Indianapolis with his wife
and 4 children.
Vice President of Sales
joined AdBrite in December of 2004 as AdBrite's Vice President of Sales.
Jim is responsible for developing the advertising sales team, growing
AdBrite's network of sites, and driving online marketing and acquisition
served as a Senior Director of Sales at IAC/Interactive Corp, where
he managed sales and strategic partnerships for Ticketmaster, Match.com,
Citysearch and Evite.
Jim's five years at IAC/InterActiveCorp, he also held the positions
of Director of Sales Development for Ticketmaster Media Group and Director
of Ad Programs for Evite. Joining Evite in 1999, he launched Evite's
first advertising program and developed successful guerilla marketing
efforts in major metropolitan areas.
native of California, began his career at AT&T and holds a Bachelor
of Science in Commerce from Santa Clara University.
Vice President of Marketing & Advertising
heads up LinkedIns marketing, pr and advertising sales business.
He is responsible for growing the LinkedIn audience and the companys
ad sales revenue. Prior to LinkedIn, Patrick served as Vice President
of Marketing for the Yahoo! Network Division. At Yahoo! he was responsible
for taking Yahoo! Answers to market in 2005 and for marketing the product
to its position today as the #1 Q&A site on the web.
also led the marketing of Yahoo! Mail, helping it become the worlds
top web mail provider in 2006 as measured by comScore. Prior to Yahoo!,
Patrick worked for Vodafone in the UK, Australia and the U.S. and his
contributions included the launch of Australia and New Zealands
first wireless internet portal, extending some of the services into
the Japanese market. He attended the University of Huddersfield and
Henley Management College, both located in the United Kingdom.
Managing Director and President, North America
Dietrich brings an entrepreneurial spirit and broad range of management
experience in the high-tech arena. As President of Neolane Inc, Stephan
is responsible for driving Neolane's corporate vision, worldwide marketing
strategy and international business development. Previously, Stephan
was president of Cubicsoft and co-founder of AGDS, a company sold to
Peregrine Systems, now HP.
holds a Master of Science degree from Ecole Centrale de Paris and earned
his Master in Business Administration from the College des Ingenieurs.
Director of Research
is an industry veteran, working on the advertising agency side and in
research for the past 9 years. Prior to joining Tribal Fusion, Maria
was a Manager in the Customer Research Group at Digitas in Boston, where
she managed quantitative and qualitative research studies on behalf
of clients in a wide range of industries, including telecom, travel,
finance, automotive, insurance, retail and media, both in the US and
internationally. She also led the Online Ad Effectiveness initiative
Prior to her experience at Digitas, Maria was a research manager at
Beacon Technology Partners LLC., a highly acclaimed market research
firm serving the electronics and computer industries.
Harvard University, Bachelor of Liberal Arts in Extension Studies, Cum
University of Wroclaw, Master of Polish Philology, Honors
President and CEO
Executive Officer and co-founder of the e-Marketing Association (eMA),
Mr. Fleming guides the Association's efforts in education, professional
development, certification and legislation for individuals and companies
engaged in e-marketing.
helped co-found the eMarketing Association in 1999 , with a vision of
bringing Internet marketers together to share ideas and processes.
Today, the eMA enjoys the status of being the world's largest international
association of eMarketing professionals with members in over 40 countries
around the globe. Before co-founding the eMA, Mr. Fleming was Vice President
of Business Development for the California Manufacturing Technology
Center (CMTC). CMTC is a program of the United States Department of
Commerce, National Institute of Standards and Technology (NIST), designed
to help U.S manufacturers become more productive and efficient.
was president of Stock Editions, Inc., the worlds largest subscription
stock graphics firm. He was responsible for developing the first royalty
free photography service and the first stock photography to be offered
on CD-ROM. Mr. As VP of Communications at Optical Radiation Corporation,
he designed, developed, and implemented the successful introduction
of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter
computer for medical use as well as many other industrial medical and
scientific products. In 1990 he directed the successful launch of Cinema
Digital Sound. This was the first digital sound system for motion pictures
that debuted in the movie Dick Tracy. Technology from this system is
used today within the motion picture industry.
has held senior management positions with the American Cancer Society,
Adtech, Inc. and The Standard Oil Company. He has received over 45 awards
for marketing and communications including 3 American Advertising Federation
ADDY awards. He has spoken and many conferences and seminars including,
the Aruba Tourist Bureau, Caterpillar Dealers Meeting, The United States
Army, Ad:tech, DECCA and many others. He is a Member of the Board of
Center for Integrated Marketing Communications at San Diego State University.
His work is on permanent exhibit at the United States Library of Congress
Collection of excellent Corporate Communications. He attended Northeastern
University in Boston. Mr. Fleming has held numerous seminars on marketing
and has been published in a variety of national and regional publications.
In addition to leading the eMarketing Association, Mr. Fleming provides
marketing consultation services to senior management and corporate directors
of several Fortune 500 companies.
lives in Rhode Island with his wife Cheryl and their 3 children.
Vice President Marketing and Customer Insights
Gaylord, previously vice president, brand marketing for Yahoo! Inc.,
was named vice president, marketing for NYTimes.com in January, 2007,
and added the role of vice president, Customer Insights for The New
York Times Media Group in August, 2007.
role at the Times, Mr. Gaylord is a member of the NYTimes.com senior
management team and oversees all marketing, customer and consumer insights
and Web analytics.
joined Yahoo! in 2000 and was named vice president, brand marketing
in 2001. In that role he led the company's advertising, market research,
creative, trade marketing and community relations departments.
Mr. Gaylord was executive vice president and chief operating officer
of The Advertising Council from 1997 to 2000, where he helped to create
new executions of memorable public service campaigns including Smokey
Bear, "Friends Don't Let Friends Drive Drunk" and "A
Mind is a Terrible Thing to Waste."
Before that, Mr. Gaylord was executive vice president, director of client
services for TBWA Chiat/Day and executive vice president, group account
director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various
roles at Young & Rubicam, Inc. He received a B.A. degree in psychology
from the University of California at Los Angeles.
is the current Chairman of the American Advertising Federation and is
on the board of directors of the Advertising Educational Foundation
and the Miami Ad School. He is a founding member of the eMarketing Association
Vice President, Global Interactive Content and Marketing
joined World Poker Tour in 2006 to oversee the Domestic Interactive
Marketing Business and has since moved into the role of Vice President,
Global Interactive Content and Marketing. Mr. Graiwer is responsible
for the interactive technology and marketing strategy as well as overall
consumer experiences for the World Poker Tour globally. His team develops
and drives the established World Poker Tour Interactive vision including
all forms of online game play, site design, marketing, social networking,
live coverage of tournaments and WPT Stats. Mr. Graiwer has recently
redesigned and reintroduced www.worldpokertour.com to the world with
a fresh new look, successfully launched CLUBWPT a subscription poker
and community platform, syndicated World Poker Tour content across multiple
new media platforms and signed a multi-year deal with Stats Inc. to
innovate and legitimize industry poker statistics.
12 years of interactive client and agency experience including senior
positions at as Carat, UXB and BBDO working on a breadth of clients
ranging from FX Networks, Ditech.com, Sierra Online and Munchkin among
others Mr. Graiwer continues to leverage his talents in the interactive
space to build brands with consumers, create new user experiences, drive
traffic and generate revenue.
is UCLA alum with a BA in Political Science as well as an avid UCLA
basketball fan. He lives in Los Angeles with his wife Aly and their
two sons Jadon (4) and Austin (2).
Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta
based premiere email services firm specializing in the strategic optimization
of email programs. He has extensive relationship and interactive marketing
experience on both the client and agency side. Jenkins has led BrightWave
Marketing in establishing a large and diverse client list, including
top tier brands like ACS, BellSouth, CoreNet Global, Floor & Decor,
GMAC Insurance, Lowe's, Sports Illustrated and Teds Montana Grill
as well as leading advertising and marketing firms.
is regarded as one of the leading experts in the email marketing industry
and the expertise of both Jenkins and BrightWave clients have been recognized
and featured by many media outlets including Bloomberg TV, eMarketer,
Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a
sought after speaker at industry events, conferences, seminars and webcasts.
and his column for iMedia Connection, a leading interactive Marketing
and Media publication, has been called one of the top 21 information
sources for email marketers. He has an upcoming book called "The
Truth About Email Marketing" scheduled for publication this fall
by Pearson Education, one of the world's largest publishing houses.
Jenkins facilitated a major industry partnership as BrightWave Marketing
and The Email Experience Council joined forces to launch EmailStatCenter.com,
the first centralized online repository of statistics and research specific
to the email marketing industry. This site has quickly become the leading
authority on email marketing metrics and created a strong industry buzz
surrounding its rich content and features.
founding BrightWave Marketing, Jenkins headed the Customer Relationship
Management (CRM) group at Cox Interactive Media, a unit of media giant
Cox Enterprises. Additionally, he has served as Director of Business
Development at two high-tech start-ups, consulted for Kozmo.com and
worked in sports marketing where he managed programs for clients such
as Coca-Cola, Citgo and Atlanta Gas Light.
serves on the eMarketing Association's Board of Advisors and is a Board
Member of Atlanta Interactive Marketing Association (AiMA). Jenkins
is a graduate of Denison University in Granville, Ohio and resides in
Atlanta with his wife and two sons.
President and Founder
Island Data Corp.
is the founder and President of Island Data, bringing over 20 years
of extensive industry experience. Under his direction, Island Data has
developed the first software application to extract real-time market
and business intelligence from textual customer feedback. Mr. Jones
is responsible for the companys strategic direction and product
management, establishing Island Data as the leader in Customer Insight
Mr. Jones founded and led a team in the development of an award-winning
customer self-service product, ExpressResponse, which helped companies
such as Intel and Canon automate the processing of customer service
requests. During his tenure at Storage Dimensions and Mouse Systems,
Mr. Jones held senior leadership position and directed high-volume client
service operations. Mr. Jones holds a B.S. in Electrical Engineering
from the University of Central Florida. He serves as the chair of the
San Diego Software Industry Council Analytics Steering Committee.
Khabie is the co-founder and CEO of Digitaria, one of the largest independent
interactive agencies in the industry. Khabie has leveraged more than
a decade of experience in digital marketing and technology services
to develop partnerships with many of today's biggest brands in media
entertainment, consumer goods and retail, professional sports, technology
and communication and non-profit and education. Active Digitaria clients
include ASICS Shoes, Atlanta Falcons, Best Western International, CBS
Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation,
Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM,
Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing, World
Poker Tour and many others.
was founded in 1997, Khabie has worked to recruit and retain the most
talented and creative marketing and technology teams in the interactive
marketplace. In 2006, Khabie led Digitaria through two strategic acquisitions,
allowing Digitaria to expand nationally and experience triple digit
currently serves on the board of directors for the San Diego Ad Club,
and on the advisory board for the eMarketing Association. An active
contributor in the marketplace, Khabie has been featured in DM News,
Advertising Age and ADWEEK, and has presented at numerous industry events.
holds a bachelor's degree in marketing communications from the University
of Maryland. Khabie resides in San Diego with his wife and three adorable
Vice President Global Interactive Marketing
The Coca-Cola Company
Vice President of Global Interactive Marketing for The Coca-Cola Company,
Ms. Kruse is responsible for developing interactive marketing programs
and experiences for key global brands around the world. Under her leadership,
the Global Interactive Marketing team is responsible for driving the
evolution and implementation of the Coca-Cola global digital marketing
technology platform, driving innovation and consumer relationship marketing,
building knowledge and capabilities, sharing best practices throughout
the Company and creating the performance mindset and metrics to measure
the impact of the Company's interactive marketing investments. Ms. Kruse
is also responsible for driving the Company's strategies for emerging
digital communications such as mobile and virtual environments.
has more than 17 years of consumer marketing and technology experience
including jobs in brand management at The Clorox Company, Vice President
of Marketing at Storm Technology, a digital imaging company, and Executive
Vice President and co-founder of RocketCash LLC, an online payments
and consumer promotions company that Coca-Cola acquired in 2001.
time, Ms. Kruse joined Coca-Cola North America responsible for online
advertising, brand websites, consumer relationship marketing, mobile
and gaming strategy and implementation and innovation. As VP Interactive
Marketing, Kruse recently has led the team responsible for developing
the "My Coke Rewards" program which debuted in 2006. My Coke
Rewards, the largest program ever launched for the Coca-Cola Trademark,
is a multiyear, online driven, mega-rewards program that allows consumers
to choose from a pool of experiences and rewards.
holds a BS from Pomona College and an MBA from the University of Southern
California. Ms. Kruse, her husband, son and daughter live in Atlanta.
Director of Marketing
Frog Design, Inc.
is frog design's director of marketing and oversees the company's worldwide
marketing strategy and brand communications. Since joining the design
consultancy in 2006, he has established the Design Mind franchise, which
includes an award-winning magazine and speaker series, has conducted
the "frog is green" campaign, and has built a comprehensive
social media platform.
Mr. Leberecht was the head of corporate communications with Mindjet
Corporation, a provider of enterprise productivity software. Prior to
Mindjet, he served as press chief for the Athens 2004 International
Olympic Torch Relay, in marketing communications for Deutsche Telekom,
and in an interactive marketing agency in Berlin. He started his professional
career as a musician, releasing two albums in Europe and the US.
writes the iPlot blog, is a member of the CNET blog network, and has
spoken about social media, internal branding, and viral marketing including
events of the International Association of Business Communicators (IABC),
the German American Business Association (GABA), and the Business Marketing
Association (BMA). He has been published in Brandchannel, the Frankfurter
Allgemeine Zeitung, the Journal of the Korean Advertising Association,
and the Journal of Media Psychology, and cited in publications including
CNET, Los Angeles Times, Jerusalem Post, Inc. Magazine, and Business
holds a masters' degree in cultural sciences from the University of
Luneburg in Germany and a masters' degree in communication management
from the University of Southern California, Los Angeles.
Executive Chairman and Co-Founder
Didit Co-Founder & Executive Chairman, has been an acknowledged
Search Engine Marketing expert since 1995. Kevin's years of SEM expertise
provide the foundation for Didit's proprietary Maestro search campaign
technology used by major marketers and agencies. Didit's unparalleled
results and client growth have earned Didit recognition not only among
marketers but also as part of the 2007 Inc 500 (#137) as well as a #12
position on Deloitte's Fast 500. Kevin's "Paid Search Strategies"
column for ClickZ is read by thousands, and his book, "The Eyes
Have It: How to Market in an Age of Divergent Consumers, Media Chaos
and Advertising Anarchy" has been widely praised. A founding board
member of SEMPO and its first elected Chairman Kevin is also active
on DMA and IAB Committees. The Wall St. Journal, Business Week, The
New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and
other press quote Kevin regularly. Kevin lectures at leading industry
conferences plus: NYU, Columbia, Fordham and Pace Universities. Kevin's
expertise is also valued by Wall Street he has briefed analysts and
clients of JP Morgan, RBC, UBS, Piper Jaffray, Bear Sterns, Citicorp
& others. Kevin earned his MBA from Yale School of Management in
1992 and lives in Manhattan with his wife and daughter.
Vice President , Industry Relations
has 24 years of experience in marketing, consulting and strategic planning.
Prior to Silverpop, he was vice president of corporate communications
at Lyris, Inc., and had served as vice president of marketing at EmailLabs.
McDonald was founder and president of Intevation, an e-marketing services
firm specializing in email and search engine marketing services. He's
held executive marketing positions at companies including USWeb/CKS,
NetStruxr and Arthur Andersen.
is a columnist for Media Post Email Insider and a former ClickZ Email
Delivery columnist. He is a frequent speaker at major industry conferences
and events and is often quoted in the press. In 2005, he was selected
Marketing Executive of the Year by the American Business Awards (the
Stevie's). An industry newsletter he launched in 2003 has won seven
awards including Best B2B e-newsletter from MarketingSherpa and the
ClickZ Marketing Excellence Award.
Vice President, Research and Innovation
Read, Ph.D. is the Vice President of Research and Innovation for Engauge,
an Atlanta-based digital marketing agency that leverages knowledge in
human behavior to produce digital design and marketing strategy.
leverages human psychology, user experience research, and best practices
in interaction design to explain, predict and influence digital behavior.
After spending several years serving as a college professor in academia,
she transitioned into industry to bring her expertise to life into applied
environments. Dr. Read's unique approach has helped clients as varied
as The Home Depot, Cingular (the New AT&T), Intercontinental Hotels
Group, General Motors and the Centers for Disease Control. She has advised
clients on topics as diverse as web and application-based interfaces,
robotic search and rescue, public transportation, kiosks, touch-screens
and mobile devices.
Dr. Read spearheaded the agency's focus on user-focused digital design
and strategy, forming a multidisciplinary Research and Innovation Division.
Read's division is comprised of interaction design researchers, architects
and creative strategists. Today her division is well sought after by
clients, but is also a catalyst for the agency's own industry-leading
research discoveries and innovations.
earned her doctorate in Psychology and is a former Assistant Professor
of Human Factors Psychology. Her work has been published in the Journal
of Psychological Science and she has presented her research at Harvard
and the Beckman Institute for Advanced Science and Technology. She is
a frequent speaker on the topic of Psychology and digital design and
strategy at national events and a contributor to industry publications,
including 1to1 and BtoB magazines.
Executive Creative Director
is imc²'s executive creative director. He has won numerous awards,
including One Show, Clio, AICP, AIGA, ADDY, TELE, ProMax/BDA, AD:TECH
and OMMA. Most recently, Alan received the 2006 MIXX GOLD Award for
Best Use of Broadband Video for Johnson & Johnson's Splenda®
He is also
a frequent speaker on emerging media at Brand Marketing Summits for
such companies as Microsoft, Johnson & Johnson, Verizon, Google,
Comcast, Digital Hollywood, OMMA and AD:TECH. In addition, he has also
judged numerous creative competitions, including the YAHOO Purple Chair
Award, the Emmesennys, the IAB MIXX Awards and the Interactive EMMY
been called a "Creative Director of the Future" by Advertising
Age's CREATIVITY magazine. And he's held such titles as creative director,
chief creative officer and executive vice president for a string of
prestigious agencies. Alan serves as imc²'s senior vice president,
executive creative director where he accelerates creative innovation
and taking clients to new levels with his expertise in emerging media.
In fact, he's been one of the industry leaders in the evolution of traditional
:30 TV to new and emerging digital ad units.
a frequent speaker on emerging media at Brand Marketing Summits and
is a regularly featured columnist on "Creative Best Practices"
for iMediaConnection.com, as well as a regular contributor for Media
Post's Video Insider. He also serves as a member of the Board of Advisors
of TiVO, Tremor Media, CTAM's Advertiser Advisory Committee, The NY
Media & Marketing Technology Council, The Producer's Guild of North
America and the National Academy of Television Arts & Sciences New
joining imc², Alan co-founded Brand New World, serving as chief
creative director. He was responsible for stewarding digital and emerging
creative for brand marketers such as Johnson & Johnson, Coca-Cola's
Global iMarketing group and Verizon.
Executive Vice President
ions executive vice president, Anna leads the companys client
development & business operations from the firms Florida office.
She has over 11 years of experience in online marketing consulting for
clients such as Office Depot, HSBC, Howard Johnson and others.
co-founding ion interactive, Anna led the business development effort
at ion, an all-digital marketing communications firm with clients such
as Samsung, Siemens, and Bliss Spa.
passionate advocate of post-click marketing, Anna has written articles
for the MarketingProfs, DM News and the Internet Law Business Handbook,
and has recently spoken at eM7 San Francisco from the eMarketing Association.
She blogs regularly at NoMoreLandingPages.com and produces two podcast
channels Post-Click Marketing and No More Landing Pages.
has a BA in social psychology from Florida Atlantic University.
Product Manager of Emerging Media
Manager of Emerging Media, Robert Victor works closely with leading
agencies, brands and publishers across the globe to develop innovative
methods of advertising on exciting, new platforms. In 2006, he spearheaded
a team that launched DoubleClick's immersive and in-stream advertising
products. Today, his role has expanded to include responsibility for
DoubleClick's mobile and podcast advertising strategies and products.
joining DoubleClick, Robert consulted for financial institutions, working
to streamline customer acquisition and management through process redesign
and technology solutions.
earned his B.S. from Cornell University in Operations Research and Industrial
Engineering. He later continued his education at New York University
studying Marketing Strategy and Branding.