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Jennifer Atkins
Vice President, Online Marketing Strategy and Execution
Wells Fargo Bank, Internet Services GroupJennifer Atkins is the Vice President of Marketing Strategy and Execution within Wells Fargo’s Internet Services Group. She manages online marketing teams responsible for strategy, planning, campaign design, and marketing performance for consumer retail products. Jennifer is responsible for new marketing mediums and capabilities. She also manages inbound marketing execution across wellsfargo.com.
Jennifer joined Wells Fargo in 2005. Prior to her current role, she managed outbound marketing execution for email and leads within the Internet channel. Jennifer also managed user adoption and advocacy for the Online Marketing Data Warehouse.
Prior to joining Wells Fargo, Jennifer was an Associate Partner at Accenture within the Financial Services practice. During her 13 years in consulting, Jennifer specialized in database marketing, customer insight, and internet marketing. She managed major engagements at Fortune 500 clients delivering customer strategy, marketing programs, and marketing data warehouses. Her clients included Wells Fargo, Visa, US Bank, Scotiabank, Providian, E*TRADE, and Lloyds of London.
Jennifer graduated from Stanford University with a BS and MS in Industrial Engineering.
Chris Baggott
Co-Founder/CEO
Compendium Blogware
Author: Email Marketing By The NumbersChris Baggott has been a leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes.
A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa. Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing.
Chris was the co-founder of ExactTarget and has just launched his latest venture Compendium Blogware that focuses on Organizational Blogging and Search Engine Optimization.
Finally, Chris is author of the new book from Wiley: Email Marketing By The Numbers.
A native of Pittsburgh, Chris now resides near Indianapolis with his wife and 4 children.
Jim Benton
Vice President of Sales
AdBriteJim Benton joined AdBrite in December of 2004 as AdBrite's Vice President of Sales. Jim is responsible for developing the advertising sales team, growing AdBrite's network of sites, and driving online marketing and acquisition efforts.
Jim previously served as a Senior Director of Sales at IAC/Interactive Corp, where he managed sales and strategic partnerships for Ticketmaster, Match.com, Citysearch and Evite.
During Jim's five years at IAC/InterActiveCorp, he also held the positions of Director of Sales Development for Ticketmaster Media Group and Director of Ad Programs for Evite. Joining Evite in 1999, he launched Evite's first advertising program and developed successful guerilla marketing efforts in major metropolitan areas.
Jim, a native of California, began his career at AT&T and holds a Bachelor of Science in Commerce from Santa Clara University.
Patrick Crane
Vice President of Marketing & AdvertisingPatrick heads up LinkedIn’s marketing, pr and advertising sales business. He is responsible for growing the LinkedIn audience and the company’s ad sales revenue. Prior to LinkedIn, Patrick served as Vice President of Marketing for the Yahoo! Network Division. At Yahoo! he was responsible for taking Yahoo! Answers to market in 2005 and for marketing the product to its position today as the #1 Q&A site on the web.
Patrick also led the marketing of Yahoo! Mail, helping it become the world’s top web mail provider in 2006 as measured by comScore. Prior to Yahoo!, Patrick worked for Vodafone in the UK, Australia and the U.S. and his contributions included the launch of Australia and New Zealand’s first wireless internet portal, extending some of the services into the Japanese market. He attended the University of Huddersfield and Henley Management College, both located in the United Kingdom.
Stephan Dietrich
Managing Director and President, North America
NeolaneStephan Dietrich brings an entrepreneurial spirit and broad range of management experience in the high-tech arena. As President of Neolane Inc, Stephan is responsible for driving Neolane's corporate vision, worldwide marketing strategy and international business development. Previously, Stephan was president of Cubicsoft and co-founder of AGDS, a company sold to Peregrine Systems, now HP.
Stephan holds a Master of Science degree from Ecole Centrale de Paris and earned his Master in Business Administration from the College des Ingenieurs.
Maria Domoslawska
Director of Research
Tribal FusionMaria Domoslawska is an industry veteran, working on the advertising agency side and in research for the past 9 years. Prior to joining Tribal Fusion, Maria was a Manager in the Customer Research Group at Digitas in Boston, where she managed quantitative and qualitative research studies on behalf of clients in a wide range of industries, including telecom, travel, finance, automotive, insurance, retail and media, both in the US and internationally. She also led the Online Ad Effectiveness initiative at Digitas.
Prior to her experience at Digitas, Maria was a research manager at Beacon Technology Partners LLC., a highly acclaimed market research firm serving the electronics and computer industries.
Education
Harvard University, Bachelor of Liberal Arts in Extension Studies, Cum Laude
University of Wroclaw, Master of Polish Philology, Honors
Robert Fleming
President and CEO
eMarketing AssociationAs Chief Executive Officer and co-founder of the e-Marketing Association (eMA), Mr. Fleming guides the Association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.
Mr. Fleming helped co-found the eMarketing Association in 1999 , with a vision of bringing Internet marketers together to share ideas and processes.
Today, the eMA enjoys the status of being the world's largest international association of eMarketing professionals with members in over 40 countries around the globe. Before co-founding the eMA, Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient.Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. As VP of Communications at Optical Radiation Corporation, he designed, developed, and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.
Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. He has spoken and many conferences and seminars including, the Aruba Tourist Bureau, Caterpillar Dealers Meeting, The United States Army, Ad:tech, DECCA and many others. He is a Member of the Board of Center for Integrated Marketing Communications at San Diego State University. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications. In addition to leading the eMarketing Association, Mr. Fleming provides marketing consultation services to senior management and corporate directors of several Fortune 500 companies.
Robert lives in Rhode Island with his wife Cheryl and their 3 children.
Murray Gaylord
Vice President Marketing and Customer Insights
NYTimes.comMurray Gaylord, previously vice president, brand marketing for Yahoo! Inc., was named vice president, marketing for NYTimes.com in January, 2007, and added the role of vice president, Customer Insights for The New York Times Media Group in August, 2007.
In his role at the Times, Mr. Gaylord is a member of the NYTimes.com senior management team and oversees all marketing, customer and consumer insights and Web analytics.
Mr. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments.
Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste."
Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles.Mr. Gaylord is the current Chairman of the American Advertising Federation and is on the board of directors of the Advertising Educational Foundation and the Miami Ad School. He is a founding member of the eMarketing Association advisory board.
Ken Graiwer
Vice President, Global Interactive Content and Marketing
World Poker TourKen Graiwer joined World Poker Tour in 2006 to oversee the Domestic Interactive Marketing Business and has since moved into the role of Vice President, Global Interactive Content and Marketing. Mr. Graiwer is responsible for the interactive technology and marketing strategy as well as overall consumer experiences for the World Poker Tour globally. His team develops and drives the established World Poker Tour Interactive vision including all forms of online game play, site design, marketing, social networking, live coverage of tournaments and WPT Stats. Mr. Graiwer has recently redesigned and reintroduced www.worldpokertour.com to the world with a fresh new look, successfully launched CLUBWPT a subscription poker and community platform, syndicated World Poker Tour content across multiple new media platforms and signed a multi-year deal with Stats Inc. to innovate and legitimize industry poker statistics.
With over 12 years of interactive client and agency experience including senior positions at as Carat, UXB and BBDO working on a breadth of clients ranging from FX Networks, Ditech.com, Sierra Online and Munchkin among others – Mr. Graiwer continues to leverage his talents in the interactive space to build brands with consumers, create new user experiences, drive traffic and generate revenue.
Ken Graiwer is UCLA alum with a BA in Political Science as well as an avid UCLA basketball fan. He lives in Los Angeles with his wife Aly and their two sons Jadon (4) and Austin (2).
Simms Jenkins
CEO
BrightWave MarketingSimms Jenkins is Chief Executive Officer of BrightWave Marketing, an Atlanta based premiere email services firm specializing in the strategic optimization of email programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Decor, GMAC Insurance, Lowe's, Sports Illustrated and Ted’s Montana Grill as well as leading advertising and marketing firms.
Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ. He is a sought after speaker at industry events, conferences, seminars and webcasts.
Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing" scheduled for publication this fall by Pearson Education, one of the world's largest publishing houses.
In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. This site has quickly become the leading authority on email marketing metrics and created a strong industry buzz surrounding its rich content and features.
Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.
Guy Jones
President and Founder
Island Data Corp.Mr. Jones is the founder and President of Island Data, bringing over 20 years of extensive industry experience. Under his direction, Island Data has developed the first software application to extract real-time market and business intelligence from textual customer feedback. Mr. Jones is responsible for the company’s strategic direction and product management, establishing Island Data as the leader in Customer Insight Analytics.
Previously, Mr. Jones founded and led a team in the development of an award-winning customer self-service product, ExpressResponse, which helped companies such as Intel and Canon automate the processing of customer service requests. During his tenure at Storage Dimensions and Mouse Systems, Mr. Jones held senior leadership position and directed high-volume client service operations. Mr. Jones holds a B.S. in Electrical Engineering from the University of Central Florida. He serves as the chair of the San Diego Software Industry Council Analytics Steering Committee.
Daniel Khabie
CEO
DigitariaDaniel Khabie is the co-founder and CEO of Digitaria, one of the largest independent interactive agencies in the industry. Khabie has leveraged more than a decade of experience in digital marketing and technology services to develop partnerships with many of today's biggest brands in media entertainment, consumer goods and retail, professional sports, technology and communication and non-profit and education. Active Digitaria clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing, World Poker Tour and many others.
Since Digitaria was founded in 1997, Khabie has worked to recruit and retain the most talented and creative marketing and technology teams in the interactive marketplace. In 2006, Khabie led Digitaria through two strategic acquisitions, allowing Digitaria to expand nationally and experience triple digit growth.
Khabie currently serves on the board of directors for the San Diego Ad Club, and on the advisory board for the eMarketing Association. An active contributor in the marketplace, Khabie has been featured in DM News, Advertising Age and ADWEEK, and has presented at numerous industry events.
Khabie holds a bachelor's degree in marketing communications from the University of Maryland. Khabie resides in San Diego with his wife and three adorable children.
Carol Kruse
Vice President Global Interactive Marketing
The Coca-Cola CompanyAs Vice President of Global Interactive Marketing for The Coca-Cola Company, Ms. Kruse is responsible for developing interactive marketing programs and experiences for key global brands around the world. Under her leadership, the Global Interactive Marketing team is responsible for driving the evolution and implementation of the Coca-Cola global digital marketing technology platform, driving innovation and consumer relationship marketing, building knowledge and capabilities, sharing best practices throughout the Company and creating the performance mindset and metrics to measure the impact of the Company's interactive marketing investments. Ms. Kruse is also responsible for driving the Company's strategies for emerging digital communications such as mobile and virtual environments.
Ms. Kruse has more than 17 years of consumer marketing and technology experience including jobs in brand management at The Clorox Company, Vice President of Marketing at Storm Technology, a digital imaging company, and Executive Vice President and co-founder of RocketCash LLC, an online payments and consumer promotions company that Coca-Cola acquired in 2001.
At that time, Ms. Kruse joined Coca-Cola North America responsible for online advertising, brand websites, consumer relationship marketing, mobile and gaming strategy and implementation and innovation. As VP Interactive Marketing, Kruse recently has led the team responsible for developing the "My Coke Rewards" program which debuted in 2006. My Coke Rewards, the largest program ever launched for the Coca-Cola Trademark, is a multiyear, online driven, mega-rewards program that allows consumers to choose from a pool of experiences and rewards.
Ms Kruse holds a BS from Pomona College and an MBA from the University of Southern California. Ms. Kruse, her husband, son and daughter live in Atlanta.
Tim Leberecht
Director of Marketing
Frog Design, Inc.Tim Leberecht is frog design's director of marketing and oversees the company's worldwide marketing strategy and brand communications. Since joining the design consultancy in 2006, he has established the Design Mind franchise, which includes an award-winning magazine and speaker series, has conducted the "frog is green" campaign, and has built a comprehensive social media platform.
Previously, Mr. Leberecht was the head of corporate communications with Mindjet Corporation, a provider of enterprise productivity software. Prior to Mindjet, he served as press chief for the Athens 2004 International Olympic Torch Relay, in marketing communications for Deutsche Telekom, and in an interactive marketing agency in Berlin. He started his professional career as a musician, releasing two albums in Europe and the US.
Mr. Leberecht writes the iPlot blog, is a member of the CNET blog network, and has spoken about social media, internal branding, and viral marketing including events of the International Association of Business Communicators (IABC), the German American Business Association (GABA), and the Business Marketing Association (BMA). He has been published in Brandchannel, the Frankfurter Allgemeine Zeitung, the Journal of the Korean Advertising Association, and the Journal of Media Psychology, and cited in publications including CNET, Los Angeles Times, Jerusalem Post, Inc. Magazine, and Business 2.0.
Mr. Leberecht holds a masters' degree in cultural sciences from the University of Luneburg in Germany and a masters' degree in communication management from the University of Southern California, Los Angeles.
Kevin Lee
Executive Chairman and Co-Founder
DiditKevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology used by major marketers and agencies. Didit's unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte's Fast 500. Kevin's "Paid Search Strategies" column for ClickZ is read by thousands, and his book, "The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy" has been widely praised. A founding board member of SEMPO and its first elected Chairman Kevin is also active on DMA and IAB Committees. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly. Kevin lectures at leading industry conferences plus: NYU, Columbia, Fordham and Pace Universities. Kevin's expertise is also valued by Wall Street he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Bear Sterns, Citicorp & others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.
Loren McDonald
Vice President , Industry Relations
SilverpopMcDonald has 24 years of experience in marketing, consulting and strategic planning. Prior to Silverpop, he was vice president of corporate communications at Lyris, Inc., and had served as vice president of marketing at EmailLabs. McDonald was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services. He's held executive marketing positions at companies including USWeb/CKS, NetStruxr and Arthur Andersen.
McDonald is a columnist for Media Post Email Insider and a former ClickZ Email Delivery columnist. He is a frequent speaker at major industry conferences and events and is often quoted in the press. In 2005, he was selected Marketing Executive of the Year by the American Business Awards (the Stevie's). An industry newsletter he launched in 2003 has won seven awards including Best B2B e-newsletter from MarketingSherpa and the ClickZ Marketing Excellence Award.
Melissa Read, Ph.D.,
Vice President, Research and Innovation
EngaugeMelissa Read, Ph.D. is the Vice President of Research and Innovation for Engauge, an Atlanta-based digital marketing agency that leverages knowledge in human behavior to produce digital design and marketing strategy.
Dr. Read leverages human psychology, user experience research, and best practices in interaction design to explain, predict and influence digital behavior. After spending several years serving as a college professor in academia, she transitioned into industry to bring her expertise to life into applied environments. Dr. Read's unique approach has helped clients as varied as The Home Depot, Cingular (the New AT&T), Intercontinental Hotels Group, General Motors and the Centers for Disease Control. She has advised clients on topics as diverse as web and application-based interfaces, robotic search and rescue, public transportation, kiosks, touch-screens and mobile devices.
At Engauge, Dr. Read spearheaded the agency's focus on user-focused digital design and strategy, forming a multidisciplinary Research and Innovation Division. Read's division is comprised of interaction design researchers, architects and creative strategists. Today her division is well sought after by clients, but is also a catalyst for the agency's own industry-leading research discoveries and innovations.
Dr. Read earned her doctorate in Psychology and is a former Assistant Professor of Human Factors Psychology. Her work has been published in the Journal of Psychological Science and she has presented her research at Harvard and the Beckman Institute for Advanced Science and Technology. She is a frequent speaker on the topic of Psychology and digital design and strategy at national events and a contributor to industry publications, including 1to1 and BtoB magazines.
Alan Schulman
Executive Creative Director
imc²Alan Schulman is imc²'s executive creative director. He has won numerous awards, including One Show, Clio, AICP, AIGA, ADDY, TELE, ProMax/BDA, AD:TECH and OMMA. Most recently, Alan received the 2006 MIXX GOLD Award for Best Use of Broadband Video for Johnson & Johnson's Splenda® .
He is also a frequent speaker on emerging media at Brand Marketing Summits for such companies as Microsoft, Johnson & Johnson, Verizon, Google, Comcast, Digital Hollywood, OMMA and AD:TECH. In addition, he has also judged numerous creative competitions, including the YAHOO Purple Chair Award, the Emmesennys, the IAB MIXX Awards and the Interactive EMMY Awards.
Alan Schulman's been called a "Creative Director of the Future" by Advertising Age's CREATIVITY magazine. And he's held such titles as creative director, chief creative officer and executive vice president for a string of prestigious agencies. Alan serves as imc²'s senior vice president, executive creative director where he accelerates creative innovation and taking clients to new levels with his expertise in emerging media. In fact, he's been one of the industry leaders in the evolution of traditional :30 TV to new and emerging digital ad units.
Alan is a frequent speaker on emerging media at Brand Marketing Summits and is a regularly featured columnist on "Creative Best Practices" for iMediaConnection.com, as well as a regular contributor for Media Post's Video Insider. He also serves as a member of the Board of Advisors of TiVO, Tremor Media, CTAM's Advertiser Advisory Committee, The NY Media & Marketing Technology Council, The Producer's Guild of North America and the National Academy of Television Arts & Sciences New Media Committee.
Prior to joining imc², Alan co-founded Brand New World, serving as chief creative director. He was responsible for stewarding digital and emerging creative for brand marketers such as Johnson & Johnson, Coca-Cola's Global iMarketing group and Verizon.
Anna Talerico
Executive Vice President
Ion interactiveAs ion’s executive vice president, Anna leads the company’s client development & business operations from the firm’s Florida office. She has over 11 years of experience in online marketing consulting for clients such as Office Depot, HSBC, Howard Johnson and others.
Before co-founding ion interactive, Anna led the business development effort at ion, an all-digital marketing communications firm with clients such as Samsung, Siemens, and Bliss Spa.
A passionate advocate of post-click marketing, Anna has written articles for the MarketingProfs, DM News and the Internet Law Business Handbook, and has recently spoken at eM7 San Francisco from the eMarketing Association. She blogs regularly at NoMoreLandingPages.com and produces two podcast channels — Post-Click Marketing and No More Landing Pages.
Anna has a BA in social psychology from Florida Atlantic University.
Robert Victor
Product Manager of Emerging Media
Double ClickAs Product Manager of Emerging Media, Robert Victor works closely with leading agencies, brands and publishers across the globe to develop innovative methods of advertising on exciting, new platforms. In 2006, he spearheaded a team that launched DoubleClick's immersive and in-stream advertising products. Today, his role has expanded to include responsibility for DoubleClick's mobile and podcast advertising strategies and products.
Prior to joining DoubleClick, Robert consulted for financial institutions, working to streamline customer acquisition and management through process redesign and technology solutions.
Robert earned his B.S. from Cornell University in Operations Research and Industrial Engineering. He later continued his education at New York University studying Marketing Strategy and Branding.
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