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"The true value of the conference was that all the speakers picked up and justified what the industry standards are and what we can take back as actionable processes and best practices."

- James Shelton, Blue Cross


Time Topic Speaker
8:00 Networking Breakfast - Sponsor this spot
Keynote address
Carol Kruse
Vice President Global Interactive Marketing
The Coca-Cola Company
9:45 Professional networking and social networking – the similarities and the differences

Patrick Crane
Vice President of Marketing & Advertising

10:30 Networking Break - SPONSORED BY: Tribal Fusion
11:00 The value of an ad impression for B2B marketers

Maria Domoslawska
Director of Research
Tribal Fusion

11:45 Networking Lunch - SPONSORED BY: MongoNet
1:00 Getting started with multichannel CRM

Stephan Dietrich
Managing Director and President, North America

1:45 Listening to your customers by analyzing their unstructured internet and email responses Guy Jones
President and Founder
Island Data Corp.
2:30 Networking Break - SPONSORED BY: Linked In
3:00 Integrating online and offline marketing

Jennifer Atkins
Vice President, Online Marketing Strategy and Execution
Wells Fargo Bank, Internet Services Group

3:45 Leveraging psychology to influence and engage digital consumers
Melissa Read, Ph.D.,
Vice President
Research and Innovation
Email Marketing Strategies for a Web2.0 World

Loren McDonald
Vice President , Industry Relations

end of conference


See Agenda Day 1





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The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.