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John Broady
Vice President of Operations and Business Intelligence
CNET Networks Inc.As vice president of operations and business intelligence, John Broady manages both the development of advertising opportunities and the creation of vital business-analysis tools for the CNET Networks Entertainment properties, which include GameSpot, TV.com, MP3.com, and FilmSpot.
In his sales development role, John oversees the creation and execution of compelling advertising packages and ensures that proposal requests from potential marketers are efficiently managed.
Within the business intelligence area, John has been an integral force in launching several industry-leading analytic tools, including a system that facilitates live user testing and another that monitors Web users' navigational patterns. His primary focus has been on the overall management of GameSpot Trax, the gaming industry's premier real-time market intelligence tool that tracks the online behavior of millions of GameSpot visitors. The GameSpot site is one of the most popular online venues for gaming information and entertainment.
A highly respected spokesperson for the gaming industry, John has appeared on the CBS Evening News, CNBC, Bloomberg TV, and National Public Radio. He has also been featured in Associated Press articles, as well as stories appearing in The Wall Street Journal and USA Today and on Digital Media Wire and Bloomberg.com.
Before assuming his current role in 2005, John worked for three years at Yahoo!, where he conceived, developed, and launched a highly successful back-end personalization system. Still an important part of the Yahoo! sites today, the system shares users' site preferences among 17 Yahoo! properties.
John started his career in the online industry at GameSpot in 1996. During his first six years at GameSpot, he gained experience in nearly every area of the industry, including general management, production, sales, marketing, product management, editorial, design, and operations.
John holds a B.A. in economics from the University of Texas at Austin. He lives in San Francisco with his partner and three dogs. When he's not working, he enjoys spending time with his nieces and nephews and traveling around the U.S. in search of the best and biggest roller coasters.
Robert Fleming
President and CEO
eMarketing AssociationAs president and chief executive officer of the e-Marketing Association (eMA), Mr. Fleming guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.
Mr. Fleming helped co-found the eMarketing Association in 1999 , with a vision of bringing Internet marketers together to share ideas and processes. Today, the eMA enjoys the status of being the world's largest international association of emarketing professionals with members in over 40 countries around the globe. Before co-founding the eMA, Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient. With 80 centers throughout the United States, Robert was instrumental in the development of marketing programs at the national, regional and state level. Based on the Malcolm Baldrige National Quality Program, Mr. Fleming developed the first center performance review which subsequently was implemented throughout the country. Mr. Fleming’s tenure at CMTC was from 1996 to 1999.
From 1992 to 1996 Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. Fleming Worked at Optical Radiation Corporation from 1983 to 1992. He designed, developed, and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.
Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications. In addition to leading the eMarketing Association, Mr. Fleming provides marketing consultation services to senior management and corporate directors of several Fortune 500 companies.
Robert lives in Rhode Island with his wife Cheryl and their 3 children, Brian, Rhana, and Jack.
Murray Gaylord
Vice President Marketing
NYTimes.comMurray Gaylord, previously vice president, brand marketing for Yahoo! Inc., was named vice president, marketing for NYTimes.com effective January 8, 2007.
In his new role, Mr. Gaylord is a member of the NYTimes.com senior management team and oversees marketing, customer service, research and Web analytics.Mr. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments.
Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste."
Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles.
Mr. Gaylord is vice chairman of the American Advertising Federation and is on the board of directors of the Advertising Research Foundation, the Advertising Educational Foundation and the Miami Ad School. He is a founding member of the eMarketing Association advisory board.
Alistair Goodman
Vice President of Strategic Marketing
Exponential, Inc.
Alistair leads the marketing efforts for Exponential™, an online media services and technology company. From premium brand advertisers to performance marketing, local advertising and contextual solutions, Exponential™ delivers results for online advertisers through its Tribal Fusion™, FullTango™, Echotopic™ and Metrotip™ brands. Alistair joined the business in early 2005 and brings 17 years of experience to Exponential™ in building sales, marketing and product development efforts. Prior to joining Exponential™, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based new media company (acquired by PRN), and he worked as a management consultant for both CSC Index and Corven UK Ltd. Alistair holds a BA from Haverford College and an MBA from the J.L. Kellogg School of Management.
Jeff Hilimire
President
SpunlogicAs President, Jeff Hilimire leads the Spunlogic team with his passion for interactive marketing and experience built on a long track record of client successes. Since co-founding Spunlogic in 1998, he has seen it mature from a small agency to one that many Fortune 500 and 1000 companies seek for its marketing expertise and fresh approach. Under his direction, Spunlogic has been recognized for a number of awards including national awards from the Web Marketing Association, Horizon Interactive, MarketingSherpa and AMYs from the Atlanta Chapter of the American Marketing Association.
Hilimire's background includes spearheading and developing interactive marketing campaigns for companies including InterContinental Hotels Group, Cox Enterprises, Anheuser Busch, AutoTrader, EarthLink, Honey Baked Ham and Georgia Pacific. His expertise in strategy and business processes has also landed him on the Boards of the Atlanta Interactive Marketing Association, the American Marketing Association's New Media Special Interest Group and Brand Atlanta, a marketing campaign created to distinguish what makes the city unique.
Seen as a forward thinker in the industry, Hilimire has been featured on CNN and in Fortune Small Business. He was also recognized by 1to1 Magazine as a 2005 Customer Champion and an innovative, tenacious, creative leader with an unrelenting focus on aligning Spunlogic's efforts with the needs of its clients.
Simms Jenkins
Founder and Principal
BrightWave MarketingSimms Jenkins – Founder and Principal, BrightWave Marketing
G. Simms Jenkins is Founder and Principal of BrightWave Marketing, an Atlanta based Email Marketing and Customer Relationship Services firm. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's and Whole Foods as well as leading advertising and marketing firms.
Recognized as one of the top email marketing experts in the industry, Jenkins has directed BrightWave Marketing to the forefront of the Email Marketing outsourcing space by creating a boutique firm with expertise in email strategy, design, campaign management and CAN-SPAM compliance. Jenkins and BrightWave clients have been featured and interviewed by many media outlets including Bloomberg TV, Email Marketing Reports, MarketingSherpa, DMNews and Clickz. Jenkins is a regular speaker at industry and client events, conferences and webcasts.
In 2007, BrightWave Marketing and The Email Experience Council partnered to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.
Prior to BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises. Additionally, he has served as Director of Business Development at two high-tech start-ups, consulted for Kozmo.com and worked in sports marketing where he managed programs for clients such as Coca-Cola, Citgo and Atlanta Gas Light.
Jenkins is a regular contributor to iMedia Connection, a leading interactive Marketing and Media publication, where he writes about email marketing best practices and trends. His column has been called one of the top 21 information sources for email marketers. Jenkins represents BrightWave Marketing on the Email Experience Council, where the company is a Platinum Member. He is a Board Member of Atlanta Interactive Marketing Association (AiMA) and serves on the Big Kids Board at Imagine It! The Children's Museum of Atlanta. Jenkins is a graduate of Denison University in Granville, Ohio.
Danny Kastner
CEO
FanRocketDanny Kastner has built his career by combining extensive experience in music and media with creative invention. He founded three successful startups in the realm of media: Music Interactive, Scores International, POPstick and now FanRocket™. His creative achievements as a musician have been featured in numerous television programs and have earned him multiple awards from ASCAP and BMI as well as the John Lennon, Mid-Atlantic, and WRA Song Competitions. Danny gained instant notoriety as the shaggy-haired, leisure-suit-wearing, guitar-strumming, "representing-the-creatives-of-the-world" contestant on NBC's "The Apprentice" with Donald Trump.
A constant innovator in the Internet space, he founded the first music industry portal in 1994 with Music Interactive. At POPstick, Kastner pioneered the first large-scale social marketing initiatives for Microsoft and others across the US. With FanRocket™ Danny continues on his quest for creative innovation that solves a real challenge: Build the hottest online TV and Content user portals that integrate FanRocket's user generated content and social networking technologies in partnership with global brands, portals and television networks.
T.J. Kelly
Vice President, Marketing
LookSmartT.J. Kelly joined LookSmart as Vice President, Marketing in December 2005. In this role, T.J. leads the company's marketing and communications efforts, and leads customer service communications programs to help LookSmart grow and service its advertiser and publisher base. He brings with him more than 12 years of experience in marketing, sales and business development. Prior to LookSmart, T.J. served as Vice President of Sales and Marketing for Clear Capital, a privately held company that, like LookSmart, markets to a variety of channels. His past experience includes both business and consumer marketing for companies like Anheuser-Busch and Intrawest. T.J. has also executed advertising campaigns in a wide range of industries.
Kevin Lee
Executive Chairman and Co-Founder
Did-it.comKevin Lee is co-founder and chief executive officer of Did-it.com. Did-it.com's proprietary Maestro system and advanced customized strategies allow clients to optimize the performance of their paid placement and paid inclusion search marketing campaigns. Kevin and the Did-it.com team have been dedicated to helping search marketers succeed since 1996. Kevin is a founding board member of SEMPO, serves on the SEM Council for the Association for Interactive Marketing, the IAB Search Committee, and writes a weekly column for ClickZ on "Paid Search Strategies". An acknowledged expert on SEO and SEM, Kevin is regularly quoted by the major news media including the Wall St. Journal, Business Week, CNET, San Jose Mercury News, DMNEWS and Catalog Age. He is also a frequent and well-respected speaker invited to top industry conferences. Kevin enjoys sharing search marketing tips, tricks and strategies in print and in person. He earned an MBA from Yale School of Management in 1992.
Ian Leuchars
Senior Vice President of Search Marketing Services
247 Real MediaIan Leuchars is the Senior Vice President, Search Marketing Services for North America. In this new role, Mr. Leuchars is responsible for the entire North American Search business, overseeing 24/7 Real Media’s full range of search marketing services including bid management on global and regional search engines, feed management (paid inclusion), search engine optimization and shopping engines, all using the company’s proprietary Decide DNA™
technology.Prior to this promotion, Mr. Leuchars was the Managing Director of 24/7 Real Media Australia, where the company experienced enormous growth. Mr. Leuchars and his team managed multi-national search campaigns spanning Asia/Pacific region, Europe, and North America.
Mr. Leuchars worked in the IT and Online Media sector in Australia for 18 years.Mr. Leuchars came to 24/7 Real Media from Orion Ventures, a technology specialist corporate advisory practice, where he was responsible for providing clients with strategic advice on strategy, finance, capital raising and acquisitions. Prior to Orion Ventures, Mr. Leuchars was on the Executive leadership team of Sensis Pty. Ltd., a subsidiary of Telstra Corporation Ltd. During
his five years at Sensis, he was responsible for the strategy and operations of Australia's largest online publishing business. Mr. Leuchars’ responsibilities included running some of the country's largest sites: Whitepages.com.au, Yellowpages.com.au, Whereis.com.au, Goeureka and Altavista, as well as playing a key role in the transition of a stagnant billion dollar a year print business into a growing online enterprise.Mr. Leuchars is a graduate from the Australian Institute of Management and the Australian Institute of Company Directors.
Bill Nussey
President and Chief Executive Officer
SilverpopMr. Nussey is the President and CEO of Silverpop. Silverpop provides software and service solutions that enable businesses to use e-mail as a strategic communication channel for marketing and customer communications.
Previously, Mr. Nussey was President and CEO of iXL, Inc., a publicly traded e-business consulting firm. During his two-year tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter, and grew its headcount from 400 to over 2,000 employees. iXL enjoyed multi-million dollar and multi-year relationships with global companies, including Chase, Delta Airlines, FedEx, General Electric, and Virgin.
Prior to iXL, Mr. Nussey was an investment professional with the venture capital firm, Greylock Management Corporation. While at Greylock, he worked on several investments, including DoubleClick, Mainspring, iXL and Media Metrix. Mr. Nussey is also the founder of DaVinci Systems, an award-winning email software company.
In June 2000, Consulting Magazine named Mr. Nussey the most influential consultant in the world.
Mr. Nussey holds an M.B.A. from Harvard Business School and a B.S. in Electrical Engineering from North Carolina State University. He serves on the Board of Directors of nuBridges, Proficient Systems, and Air2Web and is an active participant in community activities serving on the Board of SciTrek, a Georgia-based Science museum. He lives with his wife and two sons, just outside of Atlanta, Georgia.
Barry Stamos
Senior Director of Strategy
ResponsysBarry Stamos is the Senior Director of Strategy for Responsys (http://www.responsys.com/), the world's largest private and profitable provider of on-demand email and lifecycle marketing solutions for leading brands such as Continental Airlines, Forrester Research, Lands’ End, Office Depot, Salesforce.com, The Sharper Image, and Wells Fargo. Barry excels in helping marketers design, automate, and optimize Individualized Lifecycle Marketing™ programs for superior ROI.
Formerly the Chief Strategist with INBOX Marketing, a strategic email marketing services firm, Barry has led multi-million dollar CRM initiatives for Fortune 500 and Global 2000 companies. He has also served as the Director of Strategy with Arthur Andersen Private Client Services and has worked in London for the American Chamber of Commerce and the U.S. Embassy. Barry is a recognized thought leader, industry expert, sought-out speaker, and prolific author, quoted in numerous media outlets and industry publications.
Barry holds an eBusiness Certification from the USC Marshall Graduate School of Business (California), Bachelor of Science Degree in Corporate Communication at Ithaca College (New York) and was a Global Scholar of International Economics & Politics at Cambridge University (Cambridge, England). Mr. Stamos is authoring a book, “CMO Road Map: Guaranteed Email Marketing ROI - 90 DaysTM” to be published soon.
Michele Sweeney
Executive Vice President, Marketing
Nimblefish
Michele Sweeney is EVP of Marketing Solutions at Nimblefish, the world's premier provider of automated micromarketing engines for customer-centric enterprises. Nimblefish provides marketing solutions for some of the worlds biggest brands including AT&T, Lowe's Home Improvement and others.Prior to Nimblefish Michele was responsible for business strategy, planning and growth for Kadium, an award winning San Francisco-based interactive agency.
Michele has more than 20 years of experience in media and marketing in the tech and entertainment markets. Prior to Kadium she was the Group Director of the CMP Publishing Games/Entertainment Division responsible for all aspects of sales development, marketing strategy and advertising research trends. She has also served as VP of Business Development for the BtoB portal SmartAge and in that role led all company partner engagements. Michele spent 15 years honing her skills and her passion for media at Ziff-Davis Publishing, where she worked in various senior management roles across PC Week, Family PC, and Corporate Computing. She holds a BA in English from College of the Holy Cross.
Justin Talerico
CEO and Creative Director
ion interactive, inc.
Justin leads the experience design team at ion interactive, covering information architecture, user interface systems and content design. He has directed acclaimed interfaces and online marketing programs for Yahoo!, Samsung, Office Depot, Fujitsu, NovaVision, Global Village, Citrix and dozens of other sites.Founding ion as a digital marketing communications firm in 1992, Justin directed marketing campaigns for companies such as Samsung, Nicole Miller, Bliss Spa, Boca Research and Buff Spa. Before that, he was the Marketing Director at the Fairweather Group, where he planned and executed promotions, media, creative, co-op and travel industry incentives for three Pineapple Beach Clubs, the Royal Antiguan Resort and several other travel clients.
Justin’s work has won dozens of awards, including National Summit Awards (every year since 1994), International Web Page Awards (every year since 1999), Horizon Awards, the ADRIAN Advertising Competition and the American Advertising Federation Competition. He has also served as a judge of the Addy Awards, The WebAwards from the Web Marketing Association (WMA) and the International Web Page Awards.
Justin has written numerous articles on experience design and its relationship to participant retention and has been a featured speaker at conferences and universities. He is a member of the AIGA as well as the Usability Professionals Association and has a BS in advertising from the University of Florida with a minor in business administration.
Kevin Wilk
Director, Agency Development
Yahoo! Search MarketingKevin Wilk, is the Director of Agency Development for Yahoo! Search Marketing.
He joined the company in 2004 and is responsible for managing the company's Western channel sales team and is focused on developing and servicing strategic relationships with key agencies, search engine marketing companies and search tool providers.Wilk has been involved with sales and business development within the Internet arena at technology and media companies since 1996. Prior to joining Yahoo!, he was the Business Development Manager at Eyeblaster, a rich media provider, where he developed and managed the company's relationships with agencies. Before Eyeblaster, he was responsible for integrated programs and sponsorship sales as the category lead for MSN in the business-to-business and technology space.
Wilk received his B.A. in Political Science from UCLA.
Bruce Woolsey
VP Advanced Media Solutions
Avenue A | RazorfishInspired by the potential of accountability and relevance in online marketing, Woolsey joined Avenue A in 1998 to lead the Client Service department. For the next four years, Woolsey partnered with marketers at companies like Microsoft, Expedia, and Best Buy to spawn new technologies like customer targeting and Atlas Publisher. Woolsey then was appointed vice president and managing director of the Client Results organization in the Western division, responsible for the general management at agency headquarters, as well as overseeing the development of digital business strategy for Avenue A | Razorfish clients. In his former life, Woolsey worked in international education, and he holds graduate degrees in International Studies and Business from the University of Washington. He is based in Seattle.
Jeff Zabin
Chief Evangelist
Fair Isaac CorporationJeff Zabin is Chief Evangelist at Fair Isaac Corporation. He is the co-author of two successful books - The Seven Steps to Nirvana: Strategic Insights Into e-Business Transformation (McGraw-Hill, 2001) and Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers (Wiley, 2004). He has written for several trade magazines, including Brandweek, DIRECT and Chief Marketer, and his research has been published in leading practitioner and academic journals, including the Journal of the Academy of Marketing Science. A frequent keynote speaker at business forums in North America and Europe, he has consulted to a number of major brands on issues related to e-business strategy and precision marketing. Currently, he serves as a trustee of the Marketing Science Institute and on the Chicago Advisory Board of the Taproot Foundation, which provides pro bono marketing services to nonprofit organizations. A graduate of the University of Wisconsin, and a former Peace Corps volunteer, Jeff lives with his wife and two children in Evanston, Illinois.
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