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Day1 - April 24th
Day2 - April 25th

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Day 1 - April 24th, 2007

Time	Topic	Speaker
8:00	Registration/ Networking Breakfast - Sponsor this spot
9:00	KEYNOTE DAY 1 - TRENDS AND OUTLOOK 2007	S. Murray Gaylord Vice President Marketing NYTimes.com
9:45	ADDRESSING VIRTUAL WORLDS: MARKETING PLAN WORTHY OR AN ONLINE TIME WASTER?	Jeff Hilimire President Spunlogic
10:30	Networking Break - Sponsored by: CM Recruiting
11:00	DIRECTING CONSUMER GENERATED CONTENT EFFECTIVELY	Danny Kastner CEO FanRocket
11:45	Networking Lunch - Sponsor this spot
1:00	HARNESSING THE POWER OF RELEVANT DATA TO DRIVE BEST-NEXT-ACTION MARKETING DECISIONS	Jeff Zabin Chief Evangelist Fair Isaac Corporation
1:45	MANAGING SEARCH IN CROWDED MARKET	Kevin Lee Executive Chairman and Co-Founder Did-it.com
2:30	Networking Break - Sponsor this spot
3:00	ADDRESSING THE MARKETING IMPLICATIONS OF CONSUMER CONTROL	Barry Stamos Senior Director of Strategy Responsys
3:45	PRODUCING EMAIL MARKETING PROGRAMS USING SEGMENTATION	Bill Nussey President and CEO Silverpop
4:30	Panel Discussion
	Robert Fleming President and CEO eMarketingAssociation	S. Murray Gaylord Vice President Marketing NYTimes.com
	Martin Green Senior Vice President of Community CNET Networks Inc.	Kevin Lee Executive Chairman and Co-Founder Did-it.com
		Jeff Zabin Chief Evangelist Fair Isaac Corporation
6:00	Welcoming Reception sponsored by:
	Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful networking opportunity!

 

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