All attendees will receive a free signed copy of Bill Nussey's book "The Quiet Revolution in eMail Marketing"
Meet Bill
at the conference on Day 1.
Jere Doyle
President and Chief Executive Officer
Prospectiv
Jere founded Prospectiv in 1999 and for seven years has provided the visionary leadership that has established the company as a leader in the online customer acquisition industry. Prospectiv, based in Woburn, MA., provides customer acquisition solutions to leading pharmaceutical, consumer packaged goods, retail, education, personal finance and travel brands helping them to build an in-house list of consumers interested in their products and services.
An experienced entrepreneur, Jere has successfully built and operated several businesses and received a BS in marketing and finance from Boston College and an MBA from Harvard Business School.
John Ferber
Chief Product Officer
Advertising.comAs chief product officer, John oversees all technologies and product development for Advertising.com.
An IT prodigy, John began programming at age eight, creating one of the first online message bulletin board systems. In 1996, his development of the world's first Internet-based multiple player video game, HoverRace, laid the foundation for John's first foray into entrepreneurship with a software product called Click Tracker.
Click Tracker was a measurement tool that enabled the tracking and measurement of sales on Internet sites based on the mathematical principles of optimization. With over one billion ads served and $75 million in e-commerce sales, Click Tracker quickly led to the 1997 birth of Advertising.com and its core technology, AdLearn® technology - the industry's first and only true optimization technology for online ad placement.
John's ability to predict the industry's next hot trends has enabled his creations - Advertising.com's highly successful web, search and behavioral marketing platforms - to help the company grow from an unknown start-up to the leader in interactive marketing.
Under John's direction as chief product officer, Advertising.com has received numerous technology awards, including "Best Advertising Network" (2004) and "Best Optimization Technology" (2002) as awarded by ClickZ. Along with his brother Scott, John was named the Maryland Ernst & Young E-business Entrepreneur of the Year in 2000 and was listed by Washington Techway as one of the region's top executives under the age of 30. John was also named one of ITRecruiter Magazine's Top Techies to Watch.
John received his B.A. from Towson University in 1996.
David A. Fish
Chief Executive Officer
IMN (iMakeNews, Inc.)
David A. Fish is Chief Executive Officer of IMN (www.imninc.com), a leading e-communications service provider based in Waltham, MA. Mr. Fish has over 20 years of leadership experience in electronic publishing, online marketing, data management, direct response, and database marketing. Previous positions include President/CEO of Avaki Corporation (now part of Sybase); Chief Operating Officer at Engage Technologies, Inc.; Engineering Director for the One Source data publishing division of Lotus Development Corp.; and Vice President of Systems for Epsilon Data Management, Inc. (now a unit of Alliance Data Systems). He has also been involved with several private ventures in electronic publishing, including Narrowcast Technologies, Context Media, and Rocket Science Software. He holds a B.S. degree in computer science and electrical engineering from Massachusetts Institute of Technology, an M.S. in information sciences from Harvard Graduate School of Arts and Sciences, and an M.B.A. from Harvard Business School.
Robert Fleming
President and CEO
eMarketing AssociationAs president and chief executive officer of the e-Marketing Association (eMA), Mr. Fleming guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.
Mr. Fleming helped co-found the eMarketing Association in 1999 , with a vision of bringing Internet marketers together to share ideas and processes. Today, the eMA enjoys the status of being the world's largest international association of emarketing professionals with members in over 40 countries around the globe. Before co-founding the eMA, Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient. With 80 centers throughout the United States, Robert was instrumental in the development of marketing programs at the national, regional and state level. Based on the Malcolm Baldrige National Quality Program, Mr. Fleming developed the first center performance review which subsequently was implemented throughout the country. Mr. Fleming’s tenure at CMTC was from 1996 to 1999.
From 1992 to 1996 Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. Fleming Worked at Optical Radiation Corporation from 1983 to 1992. He designed, developed, and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.
Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications. In addition to leading the eMarketing Association, Mr. Fleming provides marketing consultation services to senior management and corporate directors of several Fortune 500 companies.
Robert lives in Rhode Island with his wife Cheryl and their 2 children, Brian and Rhana.
Rip Gerber
CMO
IntellisyncRip Gerber is Chief Marketing Officer and head of Ecommerce and Business Development for Intellisync Corporation. Prior to joining Intellisync, Rip served as Managing Director and Group Vice President of Carlson Marketing Group, a $1 billion subsidiary of Carlson Companies, where he led the firm's technology practice. Prior to that he was Senior Vice President for Digitas Inc., where he helped establish the firm's B2B marketing division. Rip is also the founder of @once, an email technology company recently acquired by InfoUSA. He has also served in senior management and consulting positions at American Express and Deloitte Consulting. Rip has an engineering degree from the University of Virginia and an MBA from Harvard Business School.
Alistair Goodman
Vice President Strategic Marketing
Tribal FusionIn his 17 years of experience in sales, marketing and product development, Alistair Goodman has focused on developing and managing strategic relationships with large corporate clients. Prior to joining Tribal Fusion™, he led the North American business for Corven, a UK-based management consulting firm, where his clients included several Fortune 500 companies. As a founder of Impli, a new media company specializing in retail environments, Alistair also built relationships with major retail chains, media companies and advertising agencies. Alistair holds a BA from Haverford College and an MBA from the J.L. Kellogg School of Management.
Kevin Lee
Co-Founder/ CEO
Did-it.comKevin Lee is co-founder and chief executive officer of Did-it.com. Did-it.com's proprietary Maestro system and advanced customized strategies allow clients to optimize the performance of their paid placement and paid inclusion search marketing campaigns. Kevin and the Did-it.com team have been dedicated to helping search marketers succeed since 1996. Kevin is a founding board member of SEMPO, serves on the SEM Council for the Association for Interactive Marketing, the IAB Search Committee, and writes a weekly column for ClickZ on "Paid Search Strategies". An acknowledged expert on SEO and SEM, Kevin is regularly quoted by the major news media including the Wall St. Journal, Business Week, CNET, San Jose Mercury News, DMNEWS and Catalog Age. He is also a frequent and well-respected speaker invited to top industry conferences. Kevin enjoys sharing search marketing tips, tricks and strategies in print and in person. He earned an MBA from Yale School of Management in 1992.
John Squire
General Manager of Marketing Services and Vice President of Product Strategy
CoremetricsJohn Squire joined Coremetrics in 2001, and is now responsible for the development and management of Coremetrics Marketing Services and setting the company's vision of the market and technical strategy for Coremetrics Behavioral Analytics and Precision Marketing solutions
During his tenure at Coremetrics, Squire has held responsibility for product development and management, marketing as well as business development where he was responsible for developing partnerships, alliances and leading M&A activities. John joined Coremetrics from Chemdex where he was the Senior Director of Product Management and a member of the Chemdex Executive Team. His team had responsibility for developing the company product roadmap, delivering new products and services, evaluating new markets, and assessing and integrating partner technologies. He also held the positions of Director of Strategic Partnerships and Senior Manager of Sales Operations. Prior to Chemdex, John worked for 3Com in Market Development where he developed and managed partnerships with Siemens, Fuji Medical Systems, Acuson, GE Medical, and other medical application providers. Prior to 3Com, John spent five years with Chevron Products, USA as a Process Engineer. John holds an M.B.A. with High Distinction from the University of Michigan and a B.S. with Highest Distinction in Chemical Engineering from the University of California, Davis.
Charlie Tillinghast
President
MSNBC.comCharlie Tillinghast serves as President and Publisher of MSNBC.com, the leader in breaking news and original journalism on the Internet. Tillinghast sets and directs MSNBC.com’s business priorities, manages the company’s editorial organization and oversees new technology development.
An early member of the MSNBC.com management team, Tillinghast joined the company in 1999 as its Business Development Manager, before becoming Senior Director of Sales & Business Development followed by Vice President of that department. During this period, Tillinghast negotiated most of MSNBC.com’s content partnerships and led a rapid increase in advertising sales revenue.
Prior to joining MSNBC.com, Tillinghast held business development and sales positions in the software, semiconductor, and health care industries. Originally from Boise, Idaho, he holds a bachelors degree in American Civilization from Brown University, an MBA from Harvard Business School, and attended the Wharton School’s executive education program on leadership. He serves on the board of Trustees of Albertson College of Idaho.
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