All attendees will receive a free signed copy of Bill Nussey's book "The Quiet Revolution in eMail Marketing"
Meet Bill
at the conference on Day 1.
Eric Best
Chief Executive Officer
MercentEric Best is a veteran entrepreneur and experienced manager of strategy, people, and process. Founding MindCorps in 1996, Best created a profitable, high-growth software consultancy that served the Internet and Fortune 500 markets before its acquisition by Amazon.com. Joining Amazon.com, Best managed business development for the Amazon.com Commerce Network, working on the deal team for Amazon's first major brick-and-mortar partnership with Toys R’ Us. Best founded the software product firm Emercis Corporation in 1998 to provide e-commerce infrastructure tools to enterprise businesses.
Emercis was acquired by Impressa, Inc. in 2000. Serving as Director of Ubarter.com, Best helped facilitate the sale of the business to Network Commerce in 2000 for $45 million. Best is currently Chairman and CEO of Mercent Corporation. In addition, he serves as chair of Seattle-based Morse Best Innovation, a technical marketing agency serving clients such as Microsoft, Lexmark, and WRQ, and as director of Bellevue-based ITEX, a technology company that provides a business-to-business payment system for non-cash transactions. Best is a graduate of Seattle Pacific University and a member of the SPU Entrepreneurial Studies Council and Society of Fellows.
Scott J. Cleversey
Vice President Business Development
MolecularAn nine-year veteran of Molecular, Scott J. Cleversey, Vice President, is responsible for overseeing strategic business development activities, which engage new customers and expand Molecular's service into new markets. His team focuses on working with Fortune 500 clients, directly and through strategic relationships. Through Scott's extensive ebusiness experience and strategic savvy, he has led countless clients to achieving their goals to improve their online channel results and better customer relationships. Cleversey is also responsible for efforts focused on strategic partnerships and services. Prior to his current role, Scott directed sales management, holding a series of leadership positions in this area, as well as playing a key role in solutions development activities. Since joining Molecular in 1997, Cleversey has worked directly with Hewlett Packard, UPS, PerkinElmer, Philips, Yankee Candle, Burton, and Rentokil Initial.
Prior to his tenure with Molecular, Cleversey worked at Panasonic, a leading international consumer goods firm. Here he managed key client relationships, customer satisfaction, quality assurance, and research and development for his team. In addition, Scott has also worked in engineering, design and reliability as an application engineer at United Technologies, Carrier Corporation.
Cleversey holds a BS in mechanical engineering from Syracuse University.
S. Murray Gaylord
Vice President of Brand Marketing
Yahoo!
As vice president of brand marketing at Yahoo! Inc., Murray Gaylord is focused on continuing to build and enhance Yahoo!'s global brand. Among the teams that Gaylord leads are the creative department, trade and broadcast services marketing and community relations. A veteran of the advertising industry, Gaylord joined Yahoo! in March 2000 to develop and lead Yahoo!'s initiative to form comprehensive relationships with advertising agencies and represent Yahoo! in the advertising community. As part of this role, Gaylord has played a major role in the advertising industry's effort to create new standards, guidelines and terms and conditions for online advertising. Gaylord has also given presentations and participated in panel discussions at a variety of industry events, including Jupiter Online Advertising Forum and @d:tech, in addition to chairing the 2001 ARF annual conference.
Gaylord's lengthy advertising career began at Young & Rubicam in account management and he ultimately was named VP managing director of concepts, Y&R's new product and strategic planning "think tank". He then spent ten years as executive vice president, group account director at Scali, McCabe, Sloves Advertising (today part of Lowe Lintas). At Scali, he ran the worldwide advertising business for Hertz Rent a Car and Chase Manhattan Bank. In 1989, Gaylord left Scali to join TBWA Advertising (now TBWA Chiat/Day) where he worked as executive vice president, director of client services, overseeing accounts such as Absolut Vodka, Evian, Motorola, Club Med and others.
Gaylord currently serves on the board of directors of the American Advertising Federation, the Advertising Research Foundation, the Advertising Educational Foundation, and he is a founding member of the eMarketing Association advisory board. He was also a member of the steering committee for Future of Advertising Stakeholders (FAST), a broad-based industry coalition dedicated to accelerating the development of digital marketing and its integration into the mainstream marketing mix. He also serves on the board of directors for the National Crime Prevention Council.
Prior to joining Yahoo! Gaylord was executive vice president and chief operating officer at the Advertising Council, the nations leading provider of public service messages, including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste" for the United Negro College Fund. During his three years at the Ad Council, Gaylord spearheaded a major re-engineering of the organization and paved the way for new media partnerships, cause marketing partnerships, and new direct marketing models. Gaylord holds a bachelor's degree in psychology from the University of California at Los Angeles.
Laura Marriott
Executive Director
Mobile Marketing AssociationLaura Marriott is the Executive Director for the Mobile Marketing Association (MMA). The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. The MMA has over 200 members world-wide, representing over fourteen countries. Laura has over fourteen years of experience in the high-tech industry in the areas of Business Development, Product Management and Marketing. Prior to joining the MMA, she served as Intrado's Director of Marketing where she was responsible for the development and delivery of Intrado's mobility products and service. Laura has also previously served as the Director of Business Development at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta.
Bill Nussey
President and Chief Executive Officer
SilverpopMr. Nussey is the President and CEO of Silverpop. Silverpop provides software and service solutions that enable businesses to use e-mail as a strategic communication channel for marketing and customer communications.
Previously, Mr. Nussey was President and CEO of iXL, Inc., a publicly traded e-business consulting firm. During his two-year tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter, and grew its headcount from 400 to over 2,000 employees. iXL enjoyed multi-million dollar and multi-year relationships with global companies, including Chase, Delta Airlines, FedEx, General Electric, and Virgin.
Prior to iXL, Mr. Nussey was an investment professional with the venture capital firm, Greylock Management Corporation. While at Greylock, he worked on several investments, including DoubleClick, Mainspring, iXL and Media Metrix. Mr. Nussey is also the founder of DaVinci Systems, an award-winning email software company.
In June 2000, Consulting Magazine named Mr. Nussey the most influential consultant in the world.
Mr. Nussey holds an M.B.A. from Harvard Business School and a B.S. in Electrical Engineering from North Carolina State University. He serves on the Board of Directors of nuBridges, Proficient Systems, and Air2Web and is an active participant in community activities serving on the Board of SciTrek, a Georgia-based Science museum. He lives with his wife and two sons, just outside of Atlanta, Georgia.
Del Ross
Vice President
Global E-Commerce Services
InterContinental Hotels GroupDel Ross is Vice President, Global E-commerce Services for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company.
In his role Mr. Ross is responsible for overseeing all aspects of product and business development, marketing services and strategic alliances for InterContinental Hotels Group's direct Internet business worldwide. Since joining the company in 2001, he has increased annual E-Commerce revenues by nearly 700% delivering over $1.1 billion in direct e-commerce revenue in 2004 alone.
Prior to joining InterContinental Hotels Group, Mr. Ross served as Chief Executive Officer of Nexchange Corporation, which offered syndicated e-commerce and contextual Internet marketing for retailers and media companies. At its peak, Nexchange reached more than 55% of the Internet audience across its network and provided thousands of incremental branded retail outlets for more than 12 million consumer items. Prior to his tenure at Nexchange, Mr. Ross worked for Century Technology Group, Coopers & Lybrand Consulting, and MBNA Corporation in different management and technical capacities. He was awarded a U.S. Patent #6,629,135 for an invention in the field of Internet e-commerce affiliate marketing.
Mr. Ross holds a Masters in Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor's degree in psychology and theology from Georgetown University.
InterContinental Hotels Group (www.ichotelsgroup.com) owns, manages, leases or franchises more than 3,500 hotels and 535,000 guest rooms in nearly 100 countries and territories around the world. Its properties bear some of the most recognized hotel brands in the world: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels and Resorts, Holiday Inn®, Holiday Inn Select®, Holiday Inn Garden Court SM, Holiday Inn SunSpree® Resort, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, and Hotel Indigo®. Each year, InterContinental Hotels Group hosts more than 150 million guests.
Steve St. Andre
President and COO
Ford DirectSTEVE ST. ANDRE is FordDirect's president and chief operating officer. St. Andre oversees FordDirect operations, technology and marketing functions and is a member of FordDirect's original management team. Prior to joining FordDirect, St. Andre was director of corporate strategy for Autoweb.com, where he negotiated arrangements with original equipment manufacturers and portal automotive verticals such as America Online, CarsDirect, Saturn, Isuzu and Infiniti. St. Andre also spent several years in various consulting roles with automotive manufacturers including American Honda Motor, Nissan Motor Corporation and Cadillac Motor Car Division. St. Andre earned a B.A. degree from Michigan State University and an MBA from the University of Michigan.
Barry Stamos
Senior Director of Strategy
ResponsysBarry Stamos is the Senior Director of Strategy for Responsys, the world's largest private and profitable provider of on-demand email and lifecycle marketing solutions for leading brands such as Continental Airlines, Forrester Research, Lands' End, Office Depot, Salesforce.com and The Sharper Image. Stamos excels in helping marketers design, automate, and optimize Individualized Lifecycle Marketing™ programs for superior ROI.
Formerly the Chief Strategist with INBOX Marketing, a strategic email marketing services firm, Stamos earned the reputation of "the email expert" by maintaining an impressive track record consulting more than 50 clients, agencies, and email service vendors. Stamos has led multi-million dollar CRM initiatives for Fortune 500 and Global 2000 companies. He has also served as the Director of Strategy with Arthur Andersen Private Client Services and has worked in London for the American Chamber of Commerce and the U.S. Embassy. Stamos is a recognized thought leader, industry expert, sought-out speaker and prolific author, quoted in numerous media outlets and industry publications.
Greg Stuart
President and CEO
Interactive Advertising BureauGreg Stuart has served as CEO & President of the Interactive Advertising Bureau (IAB) since November 2001. The IAB is the leading association for the interactive advertising and marketing industry and represents companies responsible for selling over 85% of online advertising in the United States, including AOL, CNET, Google, MSN, Walt Disney Internet Group, Yahoo!, and over 180 other interactive leaders.
Under Greg’s leadership, the IAB expanded the groundbreaking Cross Media Optimization Study (XMOS) into the largest advertising industry research project in 2002 with eight world-leading brands (McDonalds, Colgate, ING, Universal, Ford, and others) and funding support from 25 of the world’s largest publishers. He led a consortium including the Advertising Research Foundation (ARF) and Media Rating Council (MRC) to complete and launch the industry’s first Campaign Measurement and Audit Guidelines which have the support of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA). In addition, IAB reached agreement with the AAAA for Terms & Conditions for Internet Advertising v2.0; launched the Universal Ad Package consolidating ad sizes and built a stronger IAB by increasing IAB membership five-fold, establishing approximately twenty IAB committees and increasing the IAB’s annual budget 400% in just 24 months.
Greg brings more than twenty years of experience in the interactive and advertising industries to the IAB. Before joining IAB, he served as CEO & President of DeltaClick, Inc., an advertising technology company in San Francisco, as a part of his role as Venture Partner at iMinds Ventures. He also held executive positions at Flycast Communications, Classified Ventures’ Cars.com and @webrite, inc., his New York-based marketing and business development services firm that helped AOL, Sony, Dentsu and others navigate the digital age.
Greg began his interactive career as Senior Vice President/GM of the Interactive Marketing Division at Young & Rubicam's Wunderman in New York in addition to almost a decade with a number of major New York advertising agencies serving major national brands.
A long-standing industry leader in both the Interactive and advertising arenas, Greg has served on numerous industry Boards and committees including the AAAA’s New Media Technologies Committee, Chairman of the Interactive Television Council for the ISA (Interactive Services Association) and the Board of Directors for Chicago Interactive Marketing Association (CIMA). He was also a Charter Member of the New York New Media Association (NYNMA).
Greg received a bachelor's degree in Economics from the University of Washington, Seattle.
Greg lives in Bridgehampton with his wife Pam and their twin daughters.
Rick Szatkowski
VP, Business Development
NeoMedia Technologies, IncRick Szatkowski is vice president of business development for NeoMedia Technologies. He rejoined the company in October 2005.
Previously, Rick was senior vice president and general manager of the FindWhat.com Network™ and MIVA private label service. MIVA, a public company, is the global independent leader in performance marketing solutions.
Prior to FindWhat.com, Rick co-founded and led Alluna Group, Inc., a consulting firm focused on helping small and mid-sized companies maximize the value of their assets in the marketplace. Previous to Alluna, Rick served as executive vice president and general manager of the applications services division of NeoMedia Technologies, Inc. There he was in charge of strategic partnerships, marketing, sales and operations for the company's web linking infrastructure and comparative shopping portal.
Rick's past professional experience also includes: president & CEO of Fischer International Systems Corporation, senior vice president of product solutions for ALLTEL, senior vice president, engineering/product development for Checkmate Electronics, Inc. and vice president and various director positions for Attachmate Corporation, Chromatics and Wescom.
Rick did undergraduate work in Business Administration & Chemical Engineering at the University of Illinois, College of DuPage, and Roger Williams College. He received his M.B.A. from Georgia State University.
The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.
Supporting Sponsors:
