eMarketing Association 2006 Marketing Conference

Agenda Day 1 - April 25th, 2006
Time	Topic	Speaker
8:00	Networking Breakfast/ Registration: Sponsored By: BlueLithium
9:00	Conference Keynote Address: Trends and outlook - 2006	S. Murray Gaylord Vice President Brand Marketing *Yahoo!*
9:45	Case History - The world's largest hotel brand - best practices	Del Ross Vice President Global E-Commerce Services InterContinental Hotels Group
10:30	Networking Break
11:00	Utilizing web and data customization to enhance ROI and user experience	Steve St. Andre President / COO Ford Direct
11:45	Networking Lunch - Sponsored By: Microsoft Office Live Meeting
1:00	Trends, Outlook, and Best Practices of Online Advertising	Greg Stuart CEO IAB - Interactive Advertising Bureau
1:45	Effective Email Marketing Processes and Practices	Bill Nussey President and Chief Executive Officer Silverpop
2:30	Networking Break - Sponsored By: Silverpop
3:00	Mobile Marketing, delivering effective programs for maximum impact and response	Laura Marriott Executive Director Mobile Marketing Association
3:45	Achieving integration and developing "brand" synergies in a multi-channel, fragmented media environment	Rick Szatkowski VP, Business Development NeoMedia Technologies, Inc
4:30	Panel Discussion Meet the speakers, in an interactive session where attendees determine the topics to be discussed. Moderated by eMA President, Robert Fleming, this session will give you the opportunity to discuss issues specific to your company's marketing programs directly with speakers. Speakers attending the panel will also be available at the welcome reception which follows this session.	Eric Best Chief Executive Officer Mercent Scott J. Cleversey Vice President Business Development Molecular John Ferber Chief Product Officer Advertising.com Robert Fleming President/CEO eMarketingAssociation S. Murray Gaylord Vice President Brand Marketing *Yahoo!* Kevin Lee Co-Founder/ CEO Did-it.com Barry Stamos Senior Director of Strategy Responsys Rick Szatkowski VP, Business Development NeoMedia Technologies, Inc
6:00	Welcoming Reception sponsored by: Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more.

See Agenda Day 2...