Dan Barton
President
BrainWave ConnectionDan Barton, President of BrainWave Connection, began a career in the fondly-remembered old analog world of the Conventional Advertising Agency, when Ogilvy and McElligott were gods on their thrones. Trained as an artist, Dan’s career began in the creative departments in southwest Ohio, chasing creative "excellence" awards shows, creative design competitions, you know the drill. In the late 80's, as the digital world was rapidly emerging, Dan spearheaded the digital conversion of several ad agency creative and production departments. Remember those first Mac's? Frustrated with Resistance To Change as a cornerstone of the conventional Ad Agency model, Dan started his own business in 1996. Since 1997, BrainWave Connection has followed (and chased quixotically) after opportunity in the creative application and development of new marketing strategies. Brainwave began integrating conventional and digital marketing, referral marketing, smart brochures, search engine lead generation, database marketing implementation, online sales marketing tools, lead recording web sites, and anything else we thought might work, pay the bills, and make us heroes. The work continues...
Alan Boughen
NeoSearch@OgilvyAlan Boughen is the Director of the New York office of NeoSearch@Ogilvy, the specialist search engine marketing division of OgilvyOne. With 115 offices in 56 countries, OgilvyOne worldwide is the global leader in customer relationship management (CRM) and interactive marketing. At NeoSearch@Ogilvy, Alan oversees a team of 22 search marketing experts who run SEM campaigns for a variety of blue-chip clients including IBM, Ameritrade, Sprint/Nextel, Novartis, HSBC, Allstate, Merrill Lynch, T Rowe Price, Lenovo, Cisco, Lufthansa, Six Flags, Texas Instruments, US Marine Corps and Dupont. Alan has over 6 years of experience in Search Engine Marketing.
Scott Brinker
President and Chief Technology Officer
ion interactive, inc.
Scott directs the technology practice of ion’s Boston office, focusing on the software and business processes that support a scientific approach to e-marketing.
Scott has been working with online systems since 1986, when he started the largest for-profit multiplayer online service in the southeastern United States. He later served as the president and COO of Galacticomm, the world’ leading provider of bulletin board system (BBS) software. Prior to co-founding ion, Scott was CEO of CyberOps, a technology consultancy for large websites such as CBS Sportsline, the Miami Dolphins, Arvida, and Fujitsu.
Scott was a founding board member of the Technology Forum of South Florida and has served on the board of the US Internet Industry Association. He has been a featured speaker at Internet World, ISPCON and Digital Hollywood, and a guest lecturer at several universities. Scott graduated as valedictorian from Columbia University with a BS in computer science and is currently a Sloan Fellow at the MIT Sloan School of Management.
Tim Daly
Senior Vice President of Search Marketing & Strategy
SendTecTim Daly is responsible for developing marketing and testing concepts for new clients and launching new marketing business channels for SendTec. Tim oversees the SEM team and developed the technical framework for SendTec’s proprietary position management tool, SearchFactz. Prior to joining SendTec, Tim was a senior marketing manager within Office Depot’s direct marketing department, overseeing and developing acquisition marketing programs for both the online and catalog sales channels. During his tenure, the OfficeDepot.com web site sales grew from $850 million to $2.5 billion over the course of three years to become the second largest e-commerce web site in the world. He has also worked for multi-title catalogers Genesis Direct and Hanover Direct, as well as in the circulation department of the Rubin Periodical Group. Tim holds a master’s degree in marketing from the Lowry Mays School of Business at Texas A&M University and a bachelor’s degree in business economics from the State University of New York at Oneonta.
Robert Fleming
President and CEO
eMarketing AssociationAs president and chief executive officer of the e-Marketing Association (eMA), Mr. Fleming guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.
Mr. Fleming helped co-found the eMarketing Association in 1999 , with a vision of bringing Internet marketers together to share ideas and processes. Today, the eMA enjoys the status of being the world's largest international association of emarketing professionals with members in over 40 countries around the globe. Before co-founding the eMA, Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient. With 80 centers throughout the United States, Robert was instrumental in the development of marketing programs at the national, regional and state level. Based on the Malcolm Baldrige National Quality Program, Mr. Fleming developed the first center performance review which subsequently was implemented throughout the country. Mr. Fleming’s tenure at CMTC was from 1996 to 1999.
From 1992 to 1996 Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. Fleming Worked at Optical Radiation Corporation from 1983 to 1992. He designed, developed, and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.
Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications. In addition to leading the eMarketing Association, Mr. Fleming provides marketing consultation services to senior management and corporate directors of several Fortune 500 companies.
Robert lives in Rhode Island with his wife Cheryl and their 3 children, Brian, Rhana, and Jack.
Alistair Goodman
Vice President Strategic Marketing
Tribal FusionIn his 17 years of experience in sales, marketing and product development, Alistair Goodman has focused on developing and managing strategic relationships with large corporate clients. Prior to joining Tribal Fusion™, he led the North American business for Corven, a UK-based management consulting firm, where his clients included several Fortune 500 companies. As a founder of Impli, a new media company specializing in retail environments, Alistair also built relationships with major retail chains, media companies and advertising agencies. Alistair holds a BA from Haverford College and an MBA from the J.L. Kellogg School of Management.
Jeff Hilimire
President
SpunlogicAs President, Jeff Hilimire leads the Spunlogic team with his passion for interactive marketing and experience built on a long track record of client successes. Since co-founding Spunlogic in 1998, he has seen it mature from a small agency to one that many Fortune 500 and 1000 companies seek for its marketing expertise and fresh approach. Under his direction, Spunlogic has been recognized for a number of awards including national awards from the Web Marketing Association, Horizon Interactive, MarketingSherpa and AMYs from the Atlanta Chapter of the American Marketing Association.
Hilimire's background includes spearheading and developing interactive marketing campaigns for companies including InterContinental Hotels Group, Cox Enterprises, Anheuser Busch, AutoTrader, EarthLink, Honey Baked Ham and Georgia Pacific. His expertise in strategy and business processes has also landed him on the Boards of the Atlanta Interactive Marketing Association, the American Marketing Association's New Media Special Interest Group and Brand Atlanta, a marketing campaign created to distinguish what makes the city unique.
Seen as a forward thinker in the industry, Hilimire has been featured on CNN and in Fortune Small Business. He was also recognized by 1to1 Magazine as a 2005 Customer Champion and an innovative, tenacious, creative leader with an unrelenting focus on aligning Spunlogic's efforts with the needs of its clients.
Eric Obeck
President
SendTecEric Obeck is responsible for leading SendTec’s executive management team and the company’s online initiatives. Before joining SendTec, Eric was executive vice president and co-founder of eAngler.com, a content and e-commerce portal for the fishing and boating industries with the #1 position in its sector, and was CEO and founder of Mid-Coast Dental Services, Inc; a dental practice management company which built and operated the largest chain of dental offices in Virginia. He also held various positions over an 11-year period at Barnett Banks, Inc. (now Bank of America) including executive vice president, director of corporate banking and chairman of the bank’s corporate loan committee. Eric earned a bachelor’s degree in economics from Washington & Lee University and spent three years teaching Internet Marketing at the Graduate School of Retail Bank Management at the University of Virginia.
Elaine O'Gorman
Vice President of Strategy- Silverpop
Silverpop.comIn her role as Vice President of Strategy, O'Gorman consults with Silverpop's clients on strategy and policy development, which have become key elements for legitimate, successful e-mail marketing. O'Gorman advises Silverpop clients on a variety of subjects, including managing risk in today's volatile legislative and legal environment, creating enterprise e-mail governance policies, maximizing deliverability and optimizing campaign frequency.Having worked for companies like Kraft Foods and American Airlines, O'Gorman brings a tremendous background of marketing and channel development experience to Silverpop. Of her 11 years with Fortune 100 companies, O'Gorman most recently worked as the Group Manager in Interactive Marketing for American Airlines. There, she shaped the airline's strategy for communications to a subscription base of over 6 million customers, one of the world's largest e-mail marketing programs. O'Gorman is also widely recognized as a subject matter expert on e-mail marketing and regularly is consulted by other Fortune 500 companies, industry analysts and press. O'Gorman is a Certified Managerial Accountant and a Certified Project Manager (PMP). She holds a B.S. in Economics from the Wharton School and an M.B.A. from the University of Michigan Business School
Charlie Tillinghast
President
MSNBC.comCharlie Tillinghast serves as President and Publisher of MSNBC.com, the leader in breaking news and original journalism on the Internet. Tillinghast sets and directs MSNBC.com’s business priorities, manages the company’s editorial organization and oversees new technology development.
An early member of the MSNBC.com management team, Tillinghast joined the company in 1999 as its Business Development Manager, before becoming Senior Director of Sales & Business Development followed by Vice President of that department. During this period, Tillinghast negotiated most of MSNBC.com’s content partnerships and led a rapid increase in advertising sales revenue.
Prior to joining MSNBC.com, Tillinghast held business development and sales positions in the software, semiconductor, and health care industries. Originally from Boise, Idaho, he holds a bachelors degree in American Civilization from Brown University, an MBA from Harvard Business School, and attended the Wharton School’s executive education program on leadership. He serves on the board of Trustees of Albertson College of Idaho.
Richard Turcott
Chief Marketing Officer
Constant ContactRichard Turcott, Chief Marketing Officer, joined Constant Contact in February 2005. He is a 16-year marketing veteran with 10 years of online marketing and e-commerce experience. Richard's expertise lies in direct and online marketing, CRM, customer analytics and loyalty/retention program development. Richard comes to Constant Contact from M|C Communications, the nation's largest independent provider of continuing medical education, where he served as Vice President of Direct Marketing and CRM. Prior to M|C, he held the role of Vice President of Marketing at Genesys Conferencing, a $225 million global telecommunications company, where he directed marketing efforts during the company's global merger. Prior to Genesys, Richard served as Director of Direct Marketing at Lycos, at the time one of the most visited sites on the Internet, where he conceived and launched the "Club Lycos" membership rewards program attracting over 65,000 members in less than one year. Also at Lycos, Richard created their first e-mail marketing and direct marketing programs. Richard has also held leadership marketing roles at Dow Jones, Information Resources & Kraft General Foods. Richard holds an MBA in Marketing and Advertising from Northeastern University and a BA from Assumption College.
Mickey Wilson
Senior Vice President, Marketing
CNET Networks, Inc.As senior vice president of marketing for CNET Networks, Mickey Wilson oversees the group responsible for marketing communications, corporate communications, brand, client programs and sales strategies, and the company's ad innovation initiatives. The Marketing department also builds customized programs and services for clients, including the development of new ad units, microsites, and the innovative use of new rich media technologies.
In her position, Wilson has played a monumental role in several corporate initiatives. Working with Ignited Minds and the Starch Communications division of NOP World, Wilson was a key contributor in coordinating CNET Networks' participation in a study designed to provide marketers best practices for creating effective online ads. The results revealed the creative elements and ad formats that work best online in grabbing and holding users' attention, connecting them to the brand, and effectively communicating key messages. Also, she led the team that redesigned the corporate site which embodies the company's vision to be a different kind of media company. From its cutting-edge design, to its creative use of video and photography, to its integration of innovative content resources such as RSS feeds, Flash modules and an interactive timeline, the corporate site is a vibrant demonstration of how CNET Networks' brands are evolving rich media and interactive content to make the user experience more human and friendly.
Wilson has more than 15 years of experience in the technology marketing industry, and has been involved in all phases of the marketing cycle, including customer outreach, program development, events, research and product testing, and public relations. In addition to her technology marketing experience, Wilson has also marketed consumer package goods for COTT Retail Brands, where clients included Safeway, Vons, and Virgin Records.
Wilson has a B.S. from Boston College.
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