eMarketing Association 2005 Marketing Conference

Agenda Day 2 - October 4th, 2006

Time
Topic

Speaker

8:00
Networking Breakfast/ Registration: Sponsor this spot

9:00

Keynote Day 2 - Marketing 2.0: When the Customer Drives the Conversation

Mickey Wilson
Senior Vice President Marketing
CNET Networks

9:45
Podcasts, Interactive Webcasts, and Streaming Video

Kate Whalen
Director, Communications
HP Services Consulting and Integration

10:30
Networking Break - Sponsor this spot

11:00
Optimizing Paid search and online advertising

Kevin Lee
Executive Chairman and Co-Founder
Did-it.com

11:45
Networking Lunch - Sponsor this spot

1:00
Managing Search Engine Marketing (SEM) to Metrics

Eric Best
Chief Executive Officer
Mercent

1:45
Engaging Customers Through Rich Internet Applications

Scott J. Cleversey
Vice President
Molecular

2:30
Networking Break - Sponsor this spot

3:00

Don’t Bombard Customers with Mass Market Advertising, Woo them Online

Mark Zahar
Executive Vice President, Sales
Prospectiv

3:45
Effective Email Marketing with Email Authentication

Jeff Wilbur
Vice President Marketing
ICONIX

4:30

Brand at risk: why Web performance matters

Matt Poepsel
VP Performance
Gomez, Inc.

6:00
End of Conference

TOP

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