eMarketing Association 2005 Marketing Conference

Scott Bailey
Executive Vice President
analytic research and development
Targetbase

Scott is the head of Strategic Business Analysis (SBA) for Targetbase. In this role, he is responsible for leading the company's efforts to create actionable insight from disparate data sources. Combining traditional research and database analysis techniques and methodologies with state-of-the-art technology, Targetbase's SBA group provides business intelligence that is truly valuable in today's marketing environment.

At Targetbase, Scott was instrumental in the formation of the firm's Customer Relationship Value (CRV) approach to relationship marketing and management. Prior to joining the company, he served as President of M/A/R/C® Research, where he was responsible for the development and launch of the firm's Assessor®-based series of analytical frameworks.

Scott's areas of expertise include segmentation and forecasting, as well as experimental design and modeling. His category expertise is extremely diverse, ranging from packaged goods to wireless communication. He has developed solutions for American Honda Motor, Procter and Gamble, GlaxoSmithKline, Sony, Southwest Airlines, and Cingular, among others.
He received a bachelor of arts degree in psychology from Franklin College in Indiana and a master of science degree in social psychology from the University of Pittsburgh.

Michael Behrens
Vice President of eMarketing
WebMetro

Michael Behrens is the Vice President of eMarketing for the interactive marketing firm WebMetro. He has extensive experience implementing traditional marketing concepts online, and developing and implementing direct response-based online marketing initiatives.

Michael's areas of expertise include: SEM, SEO, banner advertising, email and affiliate marketing, online buying behavior, web analytics, and tracking. He has strategically developed and implemented over 100 online marketing campaigns in a variety of industries, including: travel, professional services, health & beauty, and manufacturing. Travel Age West awarded Michael the Online Marketing Campaign of the Year, for his work with a large online travel agency.

Michael has spoken at both national and regional conferences including Ad: Tech and Strategic Research Institute's 5th Annual Hispanic Market Boom & Profitable Customer Relationship Strategies.

If Susan were an ad - her headline would be "Lives to Launch." As SVP Sales & Marketing at Maven Networks, she has her second crack at leveraging interactive broadband technology. Inventing broadband advertising with her team at @Home Network in the nascent days of the Internet was her "1.0."

At Maven, Susan decries the chunky, tiny-windowed streaming video sent to broadband users. She is helping marketers deepen their consumer relationships by creating episodic full-screen, interactive DVD-quality video with Maven's design tools and cost-effective delivery system.

Steeped in interactive marketing, Susan brought innovative advertising solutions to pioneering marketers and agencies by combining the best of @Home Network, Excite, BlueMountain Arts, Enliven and MatchLogic as SVP Sales & Marketing.

Recently Susan launched the critically-acclaimed spam-free consumer email service from Mailblocks utilizing her accumulated interactive marketing tricks to monetize that web service and drive customer acquisition.

"Loves to lunch" may be her tag line - an indefatigable booster for interactive marketing, Susan has served on numerous corporate boards and logged five years of service, including election as Vice Chair, for the Interactive Advertising Bureau (IAB) and as advisor to AD:TECH, the industry's leading conference where she's been Chair, managing programming and speaker selection since 2002. AdAge has recognized Susan as a "Digital Media Master" and one of the "10 Internet's Pioneers." She continues to be a sought-after speaker, presenting at over 50 media, marketing and interactive conferences.

Online direct marketing pioneer Al DiGuido (adiguido@bigfootinteractive.com) is the Chief Executive Officer of Bigfoot Interactive. As CEO, Al's passion for permission-based email has impacted the face of the email industry and has aggressively shaped the development of industry standards and best practices. His active participation and involvement with the Association for Interactive Marketing's Council for Responsible Email, and the Direct Marketing Association's (DMA) Ethics Policy Committee continues to support the ongoing adoption, growth and effectiveness of legitimate email marketing practices within the overall marketing mix.

A firm belief in the power, promise and efficiency of email communications continues to fuel his voice in the industry. He brings thought leadership to the table as a regular contributing columnist for ClickZ on email optimization and is an accomplished speaker presenting at high-profile forums such as the DMA/AIM Net.Marketing Conference, @d:tech, DM Days, and Internet World. Al is also very active on the legislative and enforcement fronts, speaking at the FTC's Inaugural Spam Hearing in spring 2003 and advocating for CAN SPAM compliance and alternative solutions to address Spam.

In 2004, Al led his company to two successive rankings as a leading email provider in a recent Forrester Research report ("Best Email Service Providers," June 2004) and as a leading provider in Jupiter Research's ("E-mail Marketing Buyers Guide," August 2004) report. Bigfoot Interactive stands alone as the only Email Service Provider to be ranked a leader by both Forrester and Jupiter Research for two consecutive years.

Al's extensive career within marketing, sales and Web development is also marked by many successful endeavors across various mediums (Print, Online, Billboards, TV). Prior to leading the Bigfoot Interactive team, Al served as CEO of Expression Engines, an email marketing technology and services provider that merged with Bigfoot Interactive in March 2001. With a long history in media, Al has held various senior positions at top tier media companies such as Ziff-Davis/ZDNet, Times Mirror and the Children's Television Network. Highlighting his career, Al is credited for launching the Computer Shopper franchise in print broadcast and online. Computershopper.com, one of the first PC online buying services, accounted for more than 40 percent of the advertising revenue of ZDNet, one of the largest and most profitable Internet properties at the time.

Al remains an equally committed and passionate contributor to charitable organizations including the Tomorrows Children's Fund, who recognized him as Humanitarian of the Year in 2001. Furthering his involvement, he recently established Al's Angels, a non-profit organization whose mission is to support existing charitable programs that provide assistance to children and families suffering from life threatening illnesses or conditions.

He received a bachelor's degree in political science from St. Francis College in Brooklyn, New York.

As President and CEO of Dotomi, John's career has included leadership roles as a publishing executive and several CEO positions at successful companies in the advertising industry. John's strong leadership powers Dotomi to be the most effective solution for marketers to communicate with their customers on the Web.

As a recognized thought leader in technology marketplaces, John has been quoted in Advertising Age, AdWeek, The Boston Globe, Boston Business Journal, Business 2.0, BusinessWeek, CBS MarketWatch, CNET News.com, San Francisco Chronicle and other top publications. In addition, he has been a frequent speaker at industry events, such as AD:TECH, Jupiter's Online Advertising Conference and InternetWorld. Prior to Dotomi, John was the CEO of Newmediary, which was sold to CNET Networks in 2002. John also was the CEO of CMGI's Adsmart, which was sold to Engage for $437 million in 2000.

John previously held the position of Publisher at PC Week as a part of his 12-year career at Ziff-Davis. During this period, John held several marketing and sales roles, such as the Associate Publisher and Advertising Director of PC Week and the East Coast Advertising Director of Corporate Computing. John holds a Bachelors Degree in Fine Arts and Advertising from the University of Massachusetts at Amherst, and is on the Advisory Board of Texterity.

As president and chief executive officer of the e-Marketing Association (eMA), Mr. Fleming guides the association's efforts in education, professional development, certification and legislation for individuals and companies engaged in e-marketing.

Mr. Fleming helped co-found the eMarketing Association in 1999 , with a vision of bringing Internet marketers together to share ideas and processes. Today, the eMA enjoys the status of being the world's largest international association of emarketing professionals with members in over 40 countries around the globe. Before co-founding the eMA, Mr. Fleming was Vice President of Business Development for the California Manufacturing Technology Center (CMTC). CMTC is a program of the United States Department of Commerce, National Institute of Standards and Technology (NIST), designed to help U.S manufacturers become more productive and efficient. With 80 centers throughout the United States, Robert was instrumental in the development of marketing programs at the national, regional and state level. Based on the Malcolm Baldrige National Quality Program, Mr. Fleming developed the first center performance review which subsequently was implemented throughout the country. Mr. Fleming’s tenure at CMTC was from 1996 to 1999.

From 1992 to 1996 Mr. Fleming was president of Stock Editions, Inc., the worlds largest subscription stock graphics firm. He was responsible for developing the first royalty free photography service and the first stock photography to be offered on CD-ROM. Mr. Fleming Worked at Optical Radiation Corporation from 1983 to 1992. He designed, developed, and implemented the successful introduction of LiteStyle ophthalmic lenses, Flexeon intraocular lenses, RxPediter computer for medical use as well as many other industrial medical and scientific products. In 1990 he directed the successful launch of Cinema Digital Sound. This was the first digital sound system for motion pictures that debuted in the movie Dick Tracy. Technology from this system is used today within the motion picture industry.

Mr. Fleming has held senior management positions with the American Cancer Society, Adtech, Inc. and The Standard Oil Company. He has received over 45 awards for marketing and communications including 3 American Advertising Federation ADDY awards. His work is on permanent exhibit at the United States Library of Congress Collection of excellent Corporate Communications. He attended Northeastern University in Boston. Mr. Fleming has held numerous seminars on marketing and has been published in a variety of national and regional publications. In addition to leading the eMarketing Association, Mr. Fleming provides marketing consultation services to senior management and corporate directors of several Fortune 500 companies.

As vice president of brand marketing at Yahoo! Inc., Murray Gaylord is focused on continuing to build and enhance Yahoo!'s global brand. Among the teams that Gaylord leads are the creative department, trade and broadcast services marketing and community relations. A veteran of the advertising industry, Gaylord joined Yahoo! in March 2000 to develop and lead Yahoo!'s initiative to form comprehensive relationships with advertising agencies and represent Yahoo! in the advertising community. As part of this role, Gaylord has played a major role in the advertising industry's effort to create new standards, guidelines and terms and conditions for online advertising. Gaylord has also given presentations and participated in panel discussions at a variety of industry events, including Jupiter Online Advertising Forum and @d:tech, in addition to chairing the 2001 ARF annual conference.

Gaylord's lengthy advertising career began at Young & Rubicam in account management and he ultimately was named VP managing director of concepts, Y&R's new product and strategic planning "think tank". He then spent ten years as executive vice president, group account director at Scali, McCabe, Sloves Advertising (today part of Lowe Lintas). At Scali, he ran the worldwide advertising business for Hertz Rent a Car and Chase Manhattan Bank. In 1989, Gaylord left Scali to join TBWA Advertising (now TBWA Chiat/Day) where he worked as executive vice president, director of client services, overseeing accounts such as Absolut Vodka, Evian, Motorola, Club Med and others.

Gaylord currently serves on the board of directors of the American Advertising Federation, the Advertising Research Foundation, the Advertising Educational Foundation, and he is a founding member of the eMarketing Association advisory board. He was also a member of the steering committee for Future of Advertising Stakeholders (FAST), a broad-based industry coalition dedicated to accelerating the development of digital marketing and its integration into the mainstream marketing mix. He also serves on the board of directors for the National Crime Prevention Council.

Prior to joining Yahoo! Gaylord was executive vice president and chief operating officer at the Advertising Council, the nations leading provider of public service messages, including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste" for the United Negro College Fund. During his three years at the Ad Council, Gaylord spearheaded a major re-engineering of the organization and paved the way for new media partnerships, cause marketing partnerships, and new direct marketing models. Gaylord holds a bachelor's degree in psychology from the University of California at Los Angeles.

Heather Honea is currently an Assistant Professor of Marketing at San Diego State University. Previous to that she worked on the design of a business to business market research and target market selection software.

Dr. Honea has two key research streams. One stream addresses consumers’ psychological responses to sales promotions, permission-based marketing, and just-in-time marketing activities. This research examines how these types of marketing efforts serve to attenuate or accentuate consumer evaluations and purchase intentions. She has developed a scale, forthcoming in the Journal of Business Research, that can be used to measure consumer response to disparate promotional efforts including couponing, special deal offers, frequent buyer programs, and sweepstakes/contests. Other projects look at the effectiveness of targeted marketing and promotional activities across digital platforms such as computers, mobile devices, and interactive television.

In Dr. Honea’s second research stream, she examines consumers’ emotional responses to marketing activities and the consumption context. Current projects examine the role of guilt and pride in loyalty, repeat purchase, and customer retention. Dr. Honea’s research allows her to bring a unique perspective to the digital marketing process. In addition to teaching courses on the Internet, Computers, and Marketing at San Diego State University, she provides industry lectures and assists companies with the coordination of their digital marketing strategies.

Heather Honea received her Ph.D from the University of California, Berkeley at the Haas School of Business.

Bill is the Vice President Interactive & Enhanced TV Sales for A&E Television Networks (AETN), a top 10 cable network owned by ABC, NBC and The Hearst Corporation. In this position, Bill manages advertising sales for AETV.com, Historychannel.com, Biography.com and has is responsible for the Company's other new media revenue streams including: Video on Demand (VOD) and Broadband. Bill has been a strong advocate for sponsored VOD and has created ad programs across AETN's VOD content on Comcast and Time Warner. He has been quoted in Multichannel News, TV Week and other trade publications and is a member of the IAB and CTAM On Demand Consortium. Prior to A&E, Bill was the VP of Sales for Highwired.com, an e-Learning portal backed by Charles River Ventures. Previously, he built the East Coast sales team for the Flycast Network which was sold to CMGi for $1 billion in 1999. Earlier, Bill was the Publisher of Multichannel News International and launched editions of this publication in Europe, Asia and Latin America.

Bill holds an MBA from Northeastern University and a BA from Ohio Wesleyan University.

Mr. Nussey is the President and CEO of Silverpop. Silverpop provides software and service solutions that enable businesses to use e-mail as a strategic communication channel for marketing and customer communications.

Previously, Mr. Nussey was President and CEO of iXL, Inc., a publicly traded e-business consulting firm. During his two-year tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter, and grew its headcount from 400 to over 2,000 employees. iXL enjoyed multi-million dollar and multi-year relationships with global companies, including Chase, Delta Airlines, FedEx, General Electric, and Virgin.

Prior to iXL, Mr. Nussey was an investment professional with the venture capital firm, Greylock Management Corporation. While at Greylock, he worked on several investments, including DoubleClick, Mainspring, iXL and Media Metrix. Mr. Nussey is also the founder of DaVinci Systems, an award-winning email software company.

In June 2000, Consulting Magazine named Mr. Nussey the most influential consultant in the world.

Mr. Nussey holds an M.B.A. from Harvard Business School and a B.S. in Electrical Engineering from North Carolina State University. He serves on the Board of Directors of nuBridges, Proficient Systems, and Air2Web and is an active participant in community activities serving on the Board of SciTrek, a Georgia-based Science museum. He lives with his wife and two sons, just outside of Atlanta, Georgia.

Del Ross is Vice President, Global E-commerce Services for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company.

In his role Mr. Ross is responsible for overseeing all aspects of product and business development, marketing services and strategic alliances for InterContinental Hotels Group's direct Internet business worldwide. Since joining the company in 2001, he has increased annual E-Commerce revenues by nearly 700% delivering over $1.1 billion in direct e-commerce revenue in 2004 alone.

Prior to joining InterContinental Hotels Group, Mr. Ross served as Chief Executive Officer of Nexchange Corporation, which offered syndicated e-commerce and contextual Internet marketing for retailers and media companies. At its peak, Nexchange reached more than 55% of the Internet audience across its network and provided thousands of incremental branded retail outlets for more than 12 million consumer items. Prior to his tenure at Nexchange, Mr. Ross worked for Century Technology Group, Coopers & Lybrand Consulting, and MBNA Corporation in different management and technical capacities. He was awarded a U.S. Patent #6,629,135 for an invention in the field of Internet e-commerce affiliate marketing.

Mr. Ross holds a Masters in Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor's degree in psychology and theology from Georgetown University.

InterContinental Hotels Group (www.ichotelsgroup.com) owns, manages, leases or franchises more than 3,500 hotels and 535,000 guest rooms in nearly 100 countries and territories around the world. Its properties bear some of the most recognized hotel brands in the world: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels and Resorts, Holiday Inn®, Holiday Inn Select®, Holiday Inn Garden Court SM, Holiday Inn SunSpree® Resort, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, and Hotel Indigo®. Each year, InterContinental Hotels Group hosts more than 150 million guests.