Conference Main Page

Register for this Event
Sponsor This Event

See Agenda Day 1 Hotel/Venue Information See Agenda Day 2 About Our Day 1 Speakers About Our Day 2 Speakers About the eMarketing Association Event Archives Attendee Testimonials FAQ's Press Passes

See Agenda Day 1

Agenda Day 2 - October 19th, 2005
Time
Topic
Speaker
8:00
Networking Breakfast
9:00
Keynote Address Day 2:
Cross-Media/Integrated Marketing: tactics and examples
Kyoo "Q" Kim
VP of Sales
MSNBC.com
9:45

Creating an "offline" experience online

- What's worked, what hasn't, and what challenges marketing pros should expect
- How super brands like Gillette and Blue Cross have created successful programs
- A customer centric approach to the online experience

Darryl Gehly
Executive Vice President
Molecular
10:30 Networking Break
11:00

Organic Search is NOT Dead

- Why organic SEO is a must have
- Mistakes common with organic search
- Search performance organic vs. paid

Kevin Lee
Co-Founder/ CEO
Did-it.com
11:45 Networking Luncheon - Sponsored by Microsoft Live Meeting
1:00

eMail Marketing - A critical look

- Customer oriented email
- Timing your email campaigns
- Creative approaches

Bill Nussey
President and Chief Executive Officer
Silverpop
1:45 Case History - The world's largest hotel brand - best practices
Del Ross
Vice President
Global E-Commerce Services
InterContinental Hotels Group
2:30 Networking Break - Bill Nussey Book Signing
2:45

Integration of on and offline promotion

- Advantages of duplicate campaigns
- What visitors expect
- Corporate culture and building consensus

Roman Bodnarchuk
President/ CEO
N5R
3:30 Building a successful affiliate community

- Best practices and real-world lessons for building and supporting a community of affiliates
-Learn the four points that drive the affiliate publisher machine to deliver optimal online advertising results
- Explore the technical and business needs of the various segments to motivate quick returns

Kerri Pollard
Director of Publisher Development
Commission Junction
4:15
Paid Search - A New Model

- CPC analysis and best practices
- ROI tracking and metrics
- Targeting

 Brett Wein
Account Executive
Yahoo! Search Marketing
5:00

End of Conference

See Agenda Day 1

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.

Event Sponsors Microsoft Live Meeting Microsoft Live Meeting Did-It silverPOP Interactive Advertising Bureau
Participating Companies Include

"Very impressive. Great presentations and really useful info."

Dan Felger - The Zodiac Group, Inc.