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See Agenda Day 2

Agenda Day 1 - October 18th, 2005
Time
Topic
Speaker
8:00
Networking Breakfast - Registration
9:00
Conference Keynote Address:
The Big Picture- 2005

Podcasting - Identity Theft - New Technologies -
Rich Media - Blogs - Referral Marketing
learn what is shaping the future of eMarketing.

Jeff Loechner
President
MediaPost Communications

9:45

Website Navigation and Design For eMarketing

- The importance of navigation
-Do you really like your site? If not, here are some quick changes
-It's all about the customer case histories
Karen McGrane
Executive Director -
User Experience
 Avenue A | Razorfish
10:30 Networking Break
11:00

Digital Marketing: Making Technology Work Double Duty

- Why innovation pays off for marketers
- The best ideas in new marketing concepts
- Case studies from leading marketers

Susan Bratton
AD:TECH Chair & CEO, Cendara, Inc.
11:45 Networking Lunch - Sponsored By: Did-it.com
1:00

Creative Best Practices for Effective Online Ads

- Online Advertising - stop asking "why" and start learning "how"
- How Starch surveys, used for offline print, are being applied online
- Best practices for creating online ads to break through the clutter

Joseph Gillespie
Chief Marketing Officer
CNET Networks
1:45

What Online Advertisers Need to Learn About Connecting With Consumers

- What online advertising can learn from decades of communication research
- What makes for effective advertising
- How brands build lasting bonds with consumers
Judith Ricker
Division President, Marketing Communications Research
Harris Interactive
2:30 Networking Break
3:00

Top Trends In Email

- Implementation tactics
- Advanced Testing
- Automated Interaction Management

Chris Baggott
Co-Founder
Exact Target
3:45

Search Marketing - The Essential New Arena

- New methods for converting keywords in to sales
- The advantages of end-to-end technology in search campaigns
- Why search is predictably profitable in a consumer-driven marketplace

Chris Churchill
President/ CEO
Fathom Online
4:30
Panel Discussion

Susan Bratton
Robert Fleming
Darryl Gehly
Joseph Gillespie
Kevin Lee
6:00

Welcoming Reception
Cocktails and appetizers - Bring plenty of business cards for networking!

See Agenda Day 2

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.

Event Sponsors Microsoft Live Meeting Microsoft Live Meeting Did-It silverPOP Interactive Advertising Bureau
Participating Companies Include

 

"Cutting edge conference!"

Jennifer Long - Destination Hotels and Resorts