eMarketing Association 2005 Marketing Conference

DAY TWO - APRIL 6, 2005 - See Agenda Day 1
Time	Topic	Speaker
8:00	Networking Breakfast - Registration
9:00	Keynote Address Day 2: Using offline media to increase online sales	Brian Harniman VP Marketing Priceline.com
9:45	Optimizing paid search results - 5 rules for cpc modeling - Best Practices - Search term relevance	Gill Brown Northwest Sales Director Overture
10:30	Networking Break
11:00	Performance Marketing - The rules have changed - Net marketing contribution - Coordinating on and offline metrics - 5 key performance indicators	Paul Armstrong VP business Development Market-Vantage
11:45	Luncheon
1:00	Why the website will become more like media - The growing importance of the website in today's online channel -Today's website is good, FINALLY! Now what? -It's all about optimization: The power of Web media is optimization - the website is no different	Jacques Nadeau Senior Strategist Avenue A \| Razorfish
1:45	Affiliate Marketing Actionable Processes - Making an effective affiliate program work - Mistakes eMarketers make in their affiliate programs - Network affiliate channel marketing integration	Elizabeth Cholawsky SVP Marketing & Product Development Commission Junction
2:30	Networking Break
2:45	Organic and Paid Search Marketing Strategies - Advantages of duplicate paid search providers - Organic search CTR vs. paid search - Avoid trouble with key search engines by following best practices.	Michael Gorman SVP of Search Marketing Digital Impact
3:30	Website Conversion Optimization - Navigation for maximum conversions - 5 mistakes of web content - Integration with promotion	Sage Peterson VP iProspect
4:15	Email Marketing - Quick Wins & Case Studies - Lead generation (double email database in FY05) - Sales conversions (leverage proven models) - Budgetary validation (accountable ROI)	Barry Stamos Vice President INBOX Marketing, Inc.
5:00	End of Conference

See Agenda Day 1

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.