eMarketing Association 2005 Marketing Conference

DAY ONE - APRIL 5, 2005 - See Agenda Day 2
Time	Topic	Speaker
8:00	Networking Breakfast - Registration
9:00	Conference Keynote Address: Trends and outlook - 2005	S. Murray Gaylord VP Brand Marketing Yahoo!
9:45	Achieving high return from email lists - List acquisition techniques - Database management - Legal issues	Bill Nussey President /CEO Silverpop
10:30	Networking Break - Bill Nussey Book Signing
11:00	New directions in offline/online interactive integration - Extension of network content to broadband, wireless - Interactive television and the future of synergetic marketing - Integration of interactive marketing content in television programming	William Jennings VP Interactive Advertising A&E Television Networks
11:45	Luncheon
1:00	Case Study - 100 Years of Internet marketing for the world's largest hotel company -Holiday Inn, InterContinental, Priority Club, and more, innovative solutions to online challenges - Lessons learned, best practices - Where to spend online marketing dollars today and tomorrow	Del Ross Vice President Global E-Commerce Services InterContinental Hotels Group
1:45	eAnalytics to create dynamic, actionable business intelligence for your online marketing - Understanding interactive data - Delivering strategic customer insight - Evaluating interactive initiatives	Scott Bailey Executive VP Analytic Research and Development Targetbase
2:30	Networking Break
3:00	The ultimate customer retention: Let customers rule! - Improving CTR on your banner program - Personalization and channel delivery - Market segmentation techniques	John Federman President and CEO Dotomi
3:45	New Technologies in eMarketing - When and how to use rich media - Avoid video pitfalls on your site - New directions in channel delivery	Susan Bratton SVP, Sales and Marketing Maven Networks
4:30	Panel Discussion - An interactive panel discussion covering all aspects of eMarketing	Moderator: Robert Fleming Panel Members: Michael Behrens Roman Bodnarchuk Al DiGuido John Federman S. Murray Gaylord Heather L. Honea, Ph.D Bill Nussey Barry Stamos
6:00	Welcoming Reception sponsored by: Yahoo! Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception.Bring your appetite and plenty of business cards. Cocktails - Fresh roasted turkey carved on the spot -cheese and crackers - hors d'oeuvres and more.

See Agenda Day 2

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant assumes all risks incidental to participation in all event activities, including loss or damage to property. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference in advertising and promotion for the eMA.